{"id":11769,"date":"2024-03-28T14:51:59","date_gmt":"2024-03-28T05:51:59","guid":{"rendered":"https:\/\/sellmarke.jp\/article\/?p=11769"},"modified":"2026-04-15T15:17:27","modified_gmt":"2026-04-15T06:17:27","slug":"consulting-dm-casestudy","status":"publish","type":"post","link":"https:\/\/sellmarke.jp\/article\/direct-mail-strategy-list\/consulting-dm-casestudy\/","title":{"rendered":"\u3010\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u696d\u754c\u5411\u3051\u3011\u65b0\u898f\u7372\u5f97\u3084\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u5f37\u5316\u3059\u308bDM\u6d3b\u7528\u4e8b\u4f8b\u3068\u306f\uff1f"},"content":{"rendered":"<div id=\"attachment_11738\" style=\"width: 770px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-11738\" class=\"size-full wp-image-11738\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2024\/03\/18b4adc7354346f7820a2b6a6a63300c.jpg\" 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class=\"wp-image-11739 size-full\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2024\/03\/06aa01eba1c31bc412e7765524e4f40f.jpg\" alt=\"\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30bb\u30df\u30ca\u30fc\u306e\u69d8\u5b50\" width=\"760\" height=\"400\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2024\/03\/06aa01eba1c31bc412e7765524e4f40f.jpg 760w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2024\/03\/06aa01eba1c31bc412e7765524e4f40f-300x158.jpg 300w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2024\/03\/06aa01eba1c31bc412e7765524e4f40f-660x347.jpg 660w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><p id=\"caption-attachment-11739\" class=\"wp-caption-text\">\u4f5c\u6210\u8005 kasto\/stock.adobe.com<\/p><\/div>\n<h3>\u6d3b\u7528\u5834\u9762\u2461\u3010\u30b3\u30f3\u30b5\u30eb\u30b5\u30fc\u30d3\u30b9\u3068\u3057\u3066\u3011\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306eDM\u65bd\u7b56\u652f\u63f4<\/h3>\n<h4>\u25a0\u4e8b\u4f8b1<\/h4>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 15.7862%;\">\u4e8b\u696d\u5185\u5bb9<\/td>\n<td style=\"width: 84.2138%;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 15.7862%;\">DM\u306e\u5185\u5bb9<\/td>\n<td style=\"width: 84.2138%;\">\u7d4c\u7406\u4f1a\u8a08SaaS\u30c4\u30fc\u30eb\u6848\u5185\uff08\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306eDM\uff09<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 15.7862%;\">\u30bf\u30fc\u30b2\u30c3\u30c8<\/td>\n<td style=\"width: 84.2138%;\">\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u65b0\u898f\u9867\u5ba2\uff08toB\uff09<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 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xyz+\/stock.adobe.com<\/p><\/div>\n<h2>\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u696d\u754c\u3001\u6210\u529f\u3057\u3066\u3044\u308b\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u5171\u901a\u70b9<\/h2>\n<p>\u69d8\u3005\u306a\u4e8b\u4f8b\u3092\u524d\u8ff0\u3057\u307e\u3057\u305f\u304c\u3001\u3053\u3053\u3067\u306f\u6210\u529f\u3057\u3066\u3044\u308b\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u5171\u901a\u70b9\u3092\u307e\u3068\u3081\u3066\u307f\u307e\u3059\u3002<\/p>\n<h3>\u8a34\u6c42\u30dd\u30a4\u30f3\u30c8<\/h3>\n<h4>\u25a0toB\u5411\u3051\u306e\u5834\u5408<\/h4>\n<p>\u30a2\u30d4\u30fc\u30eb\u3057\u305f\u3044<span style=\"background: linear-gradient(to bottom, rgba(255,255,102,0) 20%, #ffff99 100%);\"><strong>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u4f7f\u3046\u3053\u3068\u3067\u4f01\u696d\u3084\u62c5\u5f53\u8005\u306b\u3068\u3063\u3066\u3069\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u304b\u30fb\u3069\u306e\u3088\u3046\u306a\u60a9\u307f\u304c\u89e3\u6c7a\u3055\u308c\u308b\u304b<\/strong><\/span>\u3092\u3001\u6570\u5b57\u3092\u4ea4\u3048\u3066\u5177\u4f53\u7684\u306b\u8a18\u8ff0\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066CV\u306b\u7e4b\u304c\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<br 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linear-gradient(to bottom, rgba(255,255,102,0) 20%, #ffff99 100%);\"><strong>DM\u81ea\u4f53\u306b\u3010\u3007%OFF\u30af\u30fc\u30dd\u30f3\u3011\u3010\u65b0\u5546\u54c1\u306e\u30b5\u30f3\u30d7\u30eb\u8d08\u5448\u3011\u306a\u3069\u306e\u30aa\u30d5\u30a1\u30fc\u3092\u4ed8\u3051\u308b<\/strong><\/span>\u3053\u3068\u3067CV\u306b\u7e4b\u304c\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<br \/>\n\u203bDM\u767a\u9001\u306b\u304a\u3051\u308b\u30aa\u30d5\u30a1\u30fc\u3068\u306f\u3001DM\u3092\u53d7\u3051\u53d6\u3063\u305f\u4eba\u306e\u305d\u306e\u5f8c\u306e\u884c\u52d5\u3092\u5f8c\u62bc\u3057\u3059\u308b\u70ba\u306e\u7279\u5178\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>&#x1f50d;\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044\uff01<br \/>\n\u226b<span style=\"text-decoration: underline; color: #999999;\"><a style=\"color: #999999; text-decoration: underline;\" href=\"https:\/\/sellmarke.jp\/article\/direct-mail-list\/types-and-characteristics-of-direct-mail-offers\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u53cd\u97ff\u7387\u30a2\u30c3\u30d7\u306b\u5fc5\u9808\uff01 \u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u30aa\u30d5\u30a1\u30fc\u306e\u7a2e\u985e\u3068\u7279\u5fb4<\/a><\/span><\/p>\n<h3>DM\u306e\u4ed5\u69d8<\/h3>\n<p>\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u696d\u754c\u3067\u591a\u304f\u5229\u7528\u3055\u308c\u3066\u3044\u308b\u306e\u304c\u3001<span style=\"background: linear-gradient(to bottom, rgba(255,255,102,0) 20%, #ffff99 100%);\"><strong>A4\u30b5\u30a4\u30ba\u5927\u5224\u306f\u304c\u304d\u3068\u3044\u3063\u305f\u30b7\u30f3\u30d7\u30eb\u306a\u4ed5\u69d8\u306eDM<\/strong><\/span>\u3067\u3059\u3002<br \/>\n\u30bb\u30df\u30ca\u30fc\u306e\u60c5\u5831\u30fb\u30b7\u30b9\u30c6\u30e0\/\u30b5\u30fc\u30d3\u30b9\u306e\u60c5\u5831\u3092\u5177\u4f53\u7684\u306b\u30a4\u30e1\u30fc\u30b8\u3055\u305b\u308b\u5fc5\u8981\u304c\u3042\u308b\u70ba\u3001\u30a4\u30e1\u30fc\u30b8\u56f3\u306a\u3069\u306e\u30a4\u30e9\u30b9\u30c8\u3082\u4ea4\u3048\u3064\u3064\u3001\u30c6\u30ad\u30b9\u30c8\u60c5\u5831\u306f\u6bd4\u8f03\u7684\u591a\u3044\u306e\u3082\u7279\u5fb4\u3067\u3059\u3002\u305d\u306e\u70ba\u3001\u30b7\u30f3\u30d7\u30eb\u3067\u3042\u308a\u306a\u304c\u3089\u3082\u30c7\u30b6\u30a4\u30f3\u9762\u304c\u591a\u3044\u5927\u5224\u306f\u304c\u304d\u3084\u3001OPP\u5c01\u7b52\u306b\u30c1\u30e9\u30b7\u3092\u8907\u6570\u679a\u5c01\u5165\u3059\u308b\u30b9\u30bf\u30a4\u30eb\u304c\u4e3b\u6d41\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&#x1f50d;\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044\uff01<br \/>\n\u226b<span style=\"text-decoration: underline; color: #999999;\"><a style=\"color: #999999; text-decoration: underline;\" href=\"https:\/\/sellmarke.jp\/article\/direct-mail-list\/largepostcards-merit\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5927\u5224\u306f\u304c\u304d\u306f\u30e1\u30ea\u30c3\u30c8\u3060\u3089\u3051\uff01\u6599\u91d1\u3084\u30b5\u30a4\u30ba\u3082\u5206\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\uff01<\/a><\/span><br \/>\n\u226b<span style=\"text-decoration: underline; color: #999999;\"><a style=\"color: #999999;\" href=\"https:\/\/sellmarke.jp\/article\/direct-mail-list\/which-is-the-higher-opening-rate-of-paper-and-vinyl\/\" target=\"_blank\" rel=\"noopener noreferrer\">DM\u306e\u958b\u5c01\u7387\u3092\u9ad8\u3081\u308b\u306a\u3089\u900f\u660e\u5c01\u7b52\uff1f\u7d19\u5c01\u7b52\uff1f\u6d3b\u7528\u6642\u306e\u6ce8\u610f\u70b9\u3082\u89e3\u8aac<\/a><\/span><\/p>\n<h3>DM\u306e\u904b\u7528\u65b9\u6cd5<\/h3>\n<p>\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u696d\u754c\u3067\u3001\u5b9a\u671f\u7684\u306bDM\u65bd\u7b56\u3092\u884c\u3044\u7d50\u679c\u3092\u5f97\u3066\u3044\u308b\u4f01\u696d\u306e\u7279\u5fb4\u306f\u3001\u30ba\u30d0\u30ea<span style=\"background: linear-gradient(to bottom, rgba(255,255,102,0) 20%, #ffff99 100%);\"><strong>DM\u306e\u904b\u7528\u3092\u4ed5\u7d44\u307f\u5316\u3057\u3066\u3044\u308b<\/strong><\/span>\u3068\u3044\u3046\u70b9\u3067\u3059\u3002<br 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src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2024\/03\/d8e3664a7b28b3107a1ab000964a8507.jpg\" alt=\"\" width=\"760\" height=\"448\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2024\/03\/d8e3664a7b28b3107a1ab000964a8507.jpg 760w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2024\/03\/d8e3664a7b28b3107a1ab000964a8507-300x177.jpg 300w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2024\/03\/d8e3664a7b28b3107a1ab000964a8507-660x389.jpg 660w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><p id=\"caption-attachment-11737\" class=\"wp-caption-text\">\u4f5c\u6210\u8005 fitpinkcat84\/stock.adobe.com<\/p><\/div>\n<h2>DM\u65bd\u7b56\u306e\u52b9\u7387\u7684\u306a\u904b\u7528\u65b9\u6cd5<\/h2>\n<p>DM\u65bd\u7b56\u306f\u5927\u304d\u304f\u5206\u3051\u3066\u4ee5\u4e0b\u306e\u30b9\u30c6\u30c3\u30d7\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n\u3053\u306e\u30b9\u30c6\u30c3\u30d7\u306e\u3069\u306e\u90e8\u5206\u3092\u4ed5\u7d44\u307f\u5316\u3059\u308c\u3070\u826f\u3044\u306e\u304b\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11775\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2024\/03\/096e0bfa5aa2562c2cd386d127f0b540.png\" alt=\"\" width=\"625\" height=\"244\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2024\/03\/096e0bfa5aa2562c2cd386d127f0b540.png 584w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2024\/03\/096e0bfa5aa2562c2cd386d127f0b540-300x117.png 300w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><br \/>\nDM\u3092\u9001\u308a\u305f\u3044\u3068\u601d\u3063\u305f\u6642\u306b\u3001\u6bce\u56de\u2460\uff5e\u2466\u3092\u30bc\u30ed\u304b\u3089\u8a2d\u8a08\u3057\u3066\u304a\u304f\u306e\u306f\u76f8\u5f53\u306a\u6642\u9593\u3068\u624b\u9593\u304c\u304b\u304b\u3063\u3066\u3057\u307e\u3044\u3001DM\u65bd\u7b56\u3078\u306e\u30cf\u30fc\u30c9\u30eb\u304c\u9ad8\u3044\u307e\u307e\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u70ba\u3001<span style=\"text-decoration: underline;\">DM\u767a\u9001\u307e\u3067\u306e\u904b\u7528\u3092\u4ed5\u7d44\u307f\u5316\u3057\u3066\u304a\u3051\u3070\u3001DM\u306e\u30cb\u30fc\u30ba\u304c\u51fa\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30b9\u30d4\u30fc\u30c7\u30a3\u30fc\u306a\u65bd\u7b56\u306e\u5b9f\u884c\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059<\/span>\u3002<br 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100%);\"><strong>\u4e00\u822c\u306e\u4eba\u306b\u3068\u3063\u3066\u4e00\u756a\u624b\u9593\u3067\u9762\u5012\u3067\u96e3\u6613\u5ea6\u304c\u9ad8\u3044\u306e\u304c\u2463\uff5e\u2465\u306e\u4f5c\u696d\u5de5\u7a0b\u3067\u3059\u3002\u666e\u6bb5\u884c\u3046\u696d\u52d9\u3067\u306f\u306a\u3044\u70ba\u3001\u81ea\u5206\u9054\u3067\u5bfe\u5fdc\u3057\u3088\u3046\u3068\u3059\u308b\u3068\u60f3\u50cf\u4ee5\u4e0a\u306e\u6642\u9593\u304c\u304b\u304b\u308a\u3001\u4f5c\u696d\u30df\u30b9\u304c\u767a\u751f\u3057\u3066\u3057\u307e\u3063\u305f\u308a\u3059\u308b<\/strong><\/span>\u306e\u3067\u3059\u3002<br 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href=\"https:\/\/sellmarke.jp\/article\/service\/q%ef%bc%86a\/\" target=\"_blank\" rel=\"noopener noreferrer\">DM\u767a\u9001\u306e\u4e0d\u5b89\u3084\u7591\u554f\u3092\u89e3\u6c7a\uff01\u30bb\u30eb\u30de\u30fc\u30b1Q\uff06A\u96c6<\/a><\/span><\/p>\n<div style=\"background: #fff3b8; box-shadow: #fff3b8 0 0 10px 10px; border-radius: 10px; padding: 10px; margin: 10px;\">\n<h4 style=\"margin: 0;\">\u3010\u30bb\u30eb\u30de\u30fc\u30b1\u3011\u306eDM\u5370\u5237\uff5e\u767a\u9001\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u3001\u3053\u308c1\u3064\u3067\u5168\u3066\u5206\u304b\u308b\uff01<\/h4>\n<p style=\"margin: 0;\">DM\u65bd\u7b56\u306e\u5370\u5237\u30fb\u4f5c\u696d\u30fb\u767a\u9001\u3092\u3001\u30cd\u30c3\u30c8\u304b\u3089\u696d\u754c\u6700\u5b89\u7d1a\u3067\u6ce8\u6587\u3067\u304d\u308b\u30bb\u30eb\u30de\u30fc\u30b1\uff01<\/p>\n<p style=\"margin: 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src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2023\/10\/6be3a3fc518aa6a170aa5e148d584713.png\" alt=\"\u30bb\u30eb\u30de\u30fc\u30b1 DM\u767a\u9001\u307e\u308b\u308f\u304b\u308a\u30ac\u30a4\u30c9\" width=\"287\" height=\"203\" \/><\/a><\/p>\n<\/div>\n<h2>\u304a\u308f\u308a\u306b<\/h2>\n<p>\u304a\u8aad\u307f\u3044\u305f\u3060\u304d\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3057\u305f\uff01<br 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