{"id":1197,"date":"2022-11-08T16:14:44","date_gmt":"2022-11-08T07:14:44","guid":{"rendered":"https:\/\/sellmarke.jp\/article\/?p=1197"},"modified":"2024-03-06T13:34:45","modified_gmt":"2024-03-06T04:34:45","slug":"direct-mail-history","status":"publish","type":"post","link":"https:\/\/sellmarke.jp\/article\/direct-mail-list\/direct-mail-history\/","title":{"rendered":"\u4e16\u754c\u306e\u5e83\u544a\u306e\u8d77\u6e90\u3068\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u6b74\u53f2\u306b\u3064\u3044\u3066"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1210\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/05\/direct-mail-history.png\" alt=\"\" width=\"760\" height=\"380\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/05\/direct-mail-history.png 760w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/05\/direct-mail-history-300x150.png 300w, 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Palmolive\u304c\u51fa\u3057\u305f\u30af\u30fc\u30dd\u30f3\u4ed8\u304dDM\uff08\u6765\u5e97\u3057\u3066\u30af\u30fc\u30dd\u30f3\u3068\u77f3\u9e78\u3092\u4ea4\u63db\u3059\u308b\u4ed5\u7d44\u307f\uff09\u306f\u5408\u8a08\u306720\u4e07\u901a\u914d\u5e03\u3055\u308c\u3001\u308f\u305a\u304b1\u9031\u9593\u30672\u4e07\u4ef6\u306e\u30af\u30fc\u30dd\u30f3\u5229\u7528\u304c\u8a08\u6e2c\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>\u307e\u305f\u3001\u300c\u7121\u6599\u304a\u8a66\u3057\u300d\u3068\u3044\u3063\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30821900\u5e74\u4ee3\u524d\u534a\u306b\u30a2\u30e1\u30ea\u30ab\u3067\u78ba\u7acb\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3059\u3002\u6b6f\u78e8\u304d\u7c89\u309210\u65e5\u5206\u7121\u6599\u8a66\u4f9b\u3068\u3057\u3066\u51fa\u3057\u305f\u4f01\u696d\u3084\u3001\u81ea\u8ee2\u8eca\u309230\u65e5\u9593\u7121\u6599\u3067\u8a66\u4e57\u3057\u3066\u3082\u3089\u3046\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u884c\u3046\u4f01\u696d\u304c\u3042\u308a\u3001\u3068\u3082\u306b\u9ad8\u3044\u6210\u679c\u3092\u4e0a\u3052\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>A\/B\u30c6\u30b9\u30c8\u304c\u59cb\u307e\u3063\u305f\u306e\u30821900\u5e74\u4ee3\u524d\u534a<\/h3>\n<p>1900\u5e74\u4ee5\u524d\u306f\u3001\u5e83\u544a\u306f\u300c\u51fa\u3057\u3066\u307f\u308b\u307e\u3067\u308f\u304b\u3089\u306a\u3044\u300d\u3068\u3044\u3046\u30ae\u30e3\u30f3\u30d6\u30eb\u6027\u306e\u3042\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3057\u305f\u3002<\/p>\n<p>\u3057\u304b\u3057\u30011900\u5e74\u521d\u982d\u306b\u3001\u30af\u30ed\u30fc\u30c9\u30fb\u30db\u30d7\u30ad\u30f3\u30b9\u3068\u3044\u3046\u4eba\u7269\u304c\u3001\u30ec\u30b9\u30dd\u30f3\u30b9\u304c\u898b\u3048\u308b\u4ed5\u7d44\u307f\u3092\u69cb\u7bc9\u3057\u307e\u3057\u305f\u3002<br \/>\n\u30af\u30fc\u30dd\u30f3\u4ed8\u304d\u306eDM\u3092\u9001\u308a\u3001\u305d\u306e\u30af\u30fc\u30dd\u30f3\u3092\u5229\u7528\u3055\u305b\u308b\u3053\u3068\u3067\u3069\u306eDM\u304b\u3089\u4f55\u4ef6\u306e\u30ec\u30b9\u30dd\u30f3\u30b9\u304c\u3042\u3063\u305f\u306e\u304b\u8a08\u6e2c\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u8907\u6570\u30d1\u30bf\u30fc\u30f3\u306eDM\u3092\u7528\u610f\u3057\u3066\u305d\u308c\u305e\u308c\u306e\u30ec\u30b9\u30dd\u30f3\u30b9\u3092\u8a08\u6e2c\u3057\u3001\u3088\u308a\u9ad8\u3044\u53cd\u5fdc\u7387\u3092\u51fa\u3057\u305fDM\u3092\u3001\u3088\u308a\u591a\u304f\u306e\u4eba\u306b\u9001\u308b\u3068\u3044\u3046DM\u306e\u4f7f\u3044\u65b9\u3092\u59cb\u3081\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u308c\u304cA\/B\u30c6\u30b9\u30c8\u306e\u8d77\u6e90\u3067\u3059\u3002\u305d\u3057\u3066\u3053\u306e\u624b\u6cd5\u306f\u5f8c\u306e\u5e83\u544a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6b74\u53f2\u306b\u591a\u5927\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3057\u305f\u3002<\/p>\n<h2>1900\u5e74\u4ee3\u5f8c\u534a\u306eDM<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-2727\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/06\/direct-mail-history_1.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/06\/direct-mail-history_1.png 300w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/06\/direct-mail-history_1-150x150.png 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\u7b2c\u4e8c\u6b21\u4e16\u754c\u5927\u6226\u306b\u3088\u3063\u3066\u4e16\u754c\u5404\u56fd\u3067\u767a\u9054\u3057\u305f\u6280\u8853\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u305d\u308c\u304c\u300c\u901a\u4fe1\u6280\u8853\u300d\u3067\u3059\u3002<\/p>\n<p>1900\u5e74\u4ee3\u5f8c\u534a\u306b\u5165\u308b\u3068\u30c6\u30ec\u30d3\u304c\u4e00\u822c\u7684\u306b\u306a\u308a\u3001\u30c6\u30ec\u30d3\u5e83\u544a\u304c\u767a\u660e\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u306e\u3053\u308d\u306b\u306a\u308b\u3068\u3001\u30c6\u30ec\u30d3CM\u306e\u3088\u3046\u306a\u30de\u30b9\u5e83\u544a\u3092\u5229\u7528\u3059\u308b\u4f01\u696d\u304c\u591a\u304f\u306a\u308a\u3001\u30de\u30b9\u5e83\u544a\u3068DM\u3092\u304b\u3051\u5408\u308f\u305b\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u4f01\u696d\u3082\u51fa\u3066\u304f\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<div style=\"clear: both;\"><\/div>\n<p>\u4f8b\u3048\u3070\u3001\u5546\u54c1\u306e\u7528\u9014\u30fb\u52b9\u679c\u306f\u30c6\u30ec\u30d3\u3067\u5ba3\u4f1d\u3057\u3001\u305d\u308c\u304c\u6d78\u900f\u3057\u305f\u3053\u308d\u306b\u30af\u30fc\u30dd\u30f3\u4ed8\u304d\u306eDM\u3092\u9001\u308b\u3068\u3044\u3063\u305f\u624b\u6cd5\u304c\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u307e\u305f\u3001\u305d\u3046\u3044\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3092\u884c\u3046\u969b\u3001\u3069\u306e\u3088\u3046\u306a\u30af\u30fc\u30dd\u30f3\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u52b9\u679c\u7684\u304b\u3001A\/B\u30c6\u30b9\u30c8\u3082\u884c\u3046\u4f01\u696d\u304c\u591a\u304b\u3063\u305f\u3088\u3046\u3067\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u30011990\u5e74\u4ee3\u306b\u5165\u308b\u3068\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u304c\u666e\u53ca\u3057\u59cb\u3081\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u60c5\u5831\u3092\u5f97\u308b\u6642\u4ee3\u3078\u3068\u5909\u308f\u308a\u59cb\u3081\u307e\u3057\u305f\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306f\u60c5\u5831\u306f\u624b\u306b\u5165\u308a\u307e\u3059\u304c\u3001\u300c\u5b9f\u7269\u3092\u624b\u306b\u53d6\u3063\u3066\u78ba\u8a8d\u3067\u304d\u306a\u3044\u300d\u3068\u3044\u3063\u305f\u96e3\u70b9\u304c\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u306e\u554f\u984c\u70b9\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306b\u3001\u300c\u4ed8\u9332\u300d\u3084\u300c\u898b\u672c\u300d\u306a\u3069\u3092\u540c\u5c01\u3057\u305f\u5f62\u306eDM\u304c\u3053\u306e\u3053\u308d\u304b\u3089\u6025\u6fc0\u306b\u5897\u3048\u3066\u3044\u304d\u307e\u3057\u305f\u3002<br \/>\n\u3053\u306eDM\u306e\u624b\u6cd5\u306f\u65e5\u672c\u3067\u3082\u591a\u304f\u53d6\u308a\u5165\u308c\u3089\u308c\u3066\u3044\u304d\u3001\u4eca\u3067\u306f\u4e00\u822c\u7684\u306a\u624b\u6cd5\u3068\u306a\u308b\u307e\u3067\u6d78\u900f\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u901a\u4fe1\u6280\u8853\u304c\u9032\u6b69\u3059\u308b\u3053\u3068\u3067DM\u306f\u5ec3\u308c\u3066\u3044\u304f\u3068\u601d\u308f\u308c\u304c\u3061\u3067\u3059\u304c\u3001\u5b9f\u306f\u6642\u4ee3\u306e\u767a\u5c55\u306b\u4f34\u3063\u3066\u65b0\u3057\u3044DM\u624b\u6cd5\u304c\u751f\u307f\u51fa\u3055\u308c\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<h2>2000\u5e74\u4ee3\u306eDM<\/h2>\n<p>2000\u5e74\u4ee3\u306b\u5165\u308b\u3068\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u304c\u3055\u3089\u306b\u666e\u53ca\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u3084SNS\u3068\u3044\u3063\u305f\u30c4\u30fc\u30eb\u304c\u6b21\u3005\u3068\u767a\u660e\u3055\u308c\u3066\u3044\u304d\u307e\u3057\u305f\u3002<br \/>\n\u96fb\u901a\u306b\u3088\u308b2010\u5e74\uff5e2016\u5e74\u3060\u3051\u306e\u8abf\u67fb\u3092\u898b\u3066\u3082\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u8cbb\u306f\u7a81\u51fa\u3057\u3066\u4f38\u3073\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3067\u3001DM\u306e\u5e83\u544a\u8cbb\u306f\u30d4\u30fc\u30af\u6642\u3068\u6bd4\u8f03\u3057\u3066\u6e1b\u5c11\u3057\u307e\u3057\u305f\u304c\u3001\u8fd1\u5e74\u3067\u306f\u5b89\u5b9a\u3057\u3066\u6a2a\u3070\u3044\u3067\u63a8\u79fb\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u4f01\u696d\u306e\u591a\u304f\u306f\u3001\u4eca\u3042\u308b\u6700\u65b0\u6280\u8853\u3092\u53d6\u308a\u5165\u308c\u306a\u304c\u3089\u3082\u3001DM\u3092\u540c\u6642\u306b\u5229\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u30012000\u5e74\u4ee3\u306b\u5165\u308a\u6025\u6fc0\u306b\u5e02\u5834\u304c\u62e1\u5927\u3055\u308c\u305f\u901a\u8ca9\u696d\u754c\u3067\u3082\u3001\u6210\u529f\u3057\u3066\u3044\u308b\u4f01\u696d\u306e\u591a\u304f\u306fDM\u3092\u30d5\u30eb\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u304a\u793c\u72b6\u3084\u3001\u30ab\u30bf\u30ed\u30b0\u306e\u767a\u9001\u3001\u898b\u672c\u3084\u8a66\u4f9b\u54c1\u306e\u767a\u9001\u3001\u65b0\u5546\u54c1\u306e\u544a\u77e5\u306a\u3069\u3001\u69d8\u3005\u306a\u4f7f\u3044\u65b9\u3092\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u7279\u5b9a\u3055\u308c\u305f\u500b\u4eba\u306b\u7269\u4f53\u3067\u76f4\u63a5\u5c4a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u5f37\u307f\u3092\u6301\u3064DM\u306f\u3001\u884c\u52d5\u559a\u8d77\u3092\u4fc3\u3059\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306e\u4e00\u3064\u3068\u3057\u3066\u53d6\u308a\u5165\u308c\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>\u4eca\u5f8c\u306eDM\u5e02\u5834<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-2728\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/06\/direct-mail-history_2.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/06\/direct-mail-history_2.png 300w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/06\/direct-mail-history_2-150x150.png 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" 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