{"id":1303,"date":"2018-07-09T06:00:32","date_gmt":"2018-07-08T21:00:32","guid":{"rendered":"https:\/\/sellmarke.jp\/article\/?p=1303"},"modified":"2026-01-30T11:35:19","modified_gmt":"2026-01-30T02:35:19","slug":"what-is-copywriting","status":"publish","type":"post","link":"https:\/\/sellmarke.jp\/article\/planning-of-direct-mail-list\/what-is-copywriting\/","title":{"rendered":"\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3068\u306f?\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3067\u8eab\u306b\u4ed8\u3051\u305f\u3044\u57fa\u790e\u77e5\u8b585\u9078"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1372\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/07\/what-is-copywriting.png\" alt=\"\" width=\"760\" height=\"380\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/07\/what-is-copywriting.png 760w, 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style=\"text-decoration: underline;\"><strong>\u30a4\u30e1\u30fc\u30b8\u30b3\u30d4\u30fc<\/strong><\/span>\u300d\u3068\u300c<span style=\"text-decoration: underline;\"><strong>\u30bb\u30fc\u30eb\u30b9\u30b3\u30d4\u30fc<\/strong><\/span>\u300d\u306e2\u7a2e\u985e\u3042\u308a\u3001\u305d\u308c\u305e\u308c\u76ee\u7684\u3084\u4f7f\u3044\u65b9\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u30a4\u30e1\u30fc\u30b8\u30b3\u30d4\u30fc\u3068\u306f<\/h3>\n<p>\u300c\u4e00\u77ac\u3082 \u4e00\u751f\u3082\u3000\u7f8e\u3057\u304f\u300d\uff08\u8cc7\u751f\u5802\uff09\u3001\u300c\u304a\u3001\u306d\u3060\u3093\u4ee5\u4e0a\u3002\u300d\uff08\u30cb\u30c8\u30ea\uff09\u306a\u3069\u3001<span style=\"background: linear-gradient(to bottom, rgba(255,255,102,0) 20%, #ffff99 100%);\"><strong>\u4f01\u696d\u30fb\u5546\u54c1\u306e\u8a8d\u77e5\u5411\u4e0a\u3084\u30a4\u30e1\u30fc\u30b8\u30a2\u30c3\u30d7\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u76ee\u7684\u3068\u3057\u305f\u30b3\u30d4\u30fc<\/strong><\/span>\u3067\u3059\u3002<\/p>\n<p>\u304a\u3082\u306b\u30c6\u30ec\u30d3\u3084\u65b0\u805e\u3001\u30dd\u30b9\u30bf\u30fc\u306a\u3069\u306e\u30d6\u30e9\u30f3\u30c9\uff08\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\uff09\u5e83\u544a\u3067\u4f7f\u308f\u308c\u3001\u5e83\u544a\u52b9\u679c\u306f\u8a8d\u77e5\u5ea6\u3084\u597d\u611f\u5ea6\u8abf\u67fb\u306a\u3069\u3067\u6e2c\u3089\u308c\u307e\u3059\u3002\u5e83\u544a\u304b\u3089\u5546\u54c1\u306e\u6ce8\u6587\u306f\u3067\u304d\u306a\u3044\u306e\u3067\u3001\u53b3\u5bc6\u306b\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u6e2c\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<h3>\u30bb\u30fc\u30eb\u30b9\u30b3\u30d4\u30fc\u3068\u306f<\/h3>\n<p>\u8aad\u3093\u3067\u5b57\u306e\u3054\u3068\u304f\u3001<span style=\"background: linear-gradient(to bottom, rgba(255,255,102,0) 20%, #ffff99 100%);\"><strong>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u58f2\u308b\u305f\u3081\u306e\u30b3\u30d4\u30fc<\/strong><\/span>\u3067\u3059\u3002\u3053\u3053\u3067\u3044\u3046\u300c\u58f2\u308b\u300d\u306b\u306f\u3001\u8cfc\u5165\u3084\u5951\u7d04\u3060\u3051\u3067\u306a\u304f\u3001\u6765\u5e97\u3001\u554f\u3044\u5408\u308f\u305b\u3001\u8cc7\u6599\u8acb\u6c42\u3001\u898b\u7a4d\u3082\u308a\u4f9d\u983c\u306a\u3069\u3001\u9867\u5ba2\u7372\u5f97\u306b\u3064\u306a\u304c\u308b\u53cd\u5fdc\uff08\u30ec\u30b9\u30dd\u30f3\u30b9\uff09\u3082\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n<p>\u3069\u3053\u304b\u6d17\u7df4\u3055\u308c\u305f\u5370\u8c61\u306e\u3042\u308b\u30a4\u30e1\u30fc\u30b8\u30b3\u30d4\u30fc\u3068\u9055\u3044\u3001<span style=\"background: linear-gradient(to bottom, rgba(255,255,102,0) 20%, #ffff99 100%);\"><strong>\u6d88\u8cbb\u8005\u306b\u4e00\u5bfe\u4e00\u3067\u8a71\u3057\u304b\u3051\u308b\u3088\u3046\u306a\u3001\u76f4\u63a5\u7684\u306a\u8868\u73fe\u304c\u7279\u5fb4<\/strong><\/span>\u3067\u3059\u3002<\/p>\n<h2>DM\u306e\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306b\u5fc5\u8981\u306a\u30c6\u30af\u30cb\u30c3\u30af<\/h2>\n<p>DM\u3067\u4f7f\u3046\u306e\u306f\u30bb\u30fc\u30eb\u30b9\u30b3\u30d4\u30fc\u3067\u3059\u304c\u3001\u30bb\u30fc\u30eb\u30b9\u30b3\u30d4\u30fc\u3092\u66f8\u3044\u305f\u304b\u3089\u3068\u3044\u3063\u3066\u300c\u58f2\u308c\u308b\u300d\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u300c\u58f2\u308c\u308b\u30b3\u30d4\u30fc\u300d\u3092\u66f8\u304f\u305f\u3081\u306b\u306f\u3001\u8aad\u307f\u624b\u3092\u5f15\u304d\u3064\u3051\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u300c\u6b32\u3057\u3044\uff01\u300d\u3068\u601d\u3063\u3066\u3082\u3089\u3046\u30c6\u30af\u30cb\u30c3\u30af\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<h3>\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u30c6\u30af\u30cb\u30c3\u30af<\/h3>\n<p>\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u3067\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u4e0e\u3048\u308b\u30d6\u30e9\u30f3\u30c9\u5e83\u544a\u3068\u306f\u9055\u3044\u3001DM\u30b3\u30d4\u30fc\u3092\u66f8\u304f\u305f\u3081\u306b\u306f\u3001\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\uff08\u898b\u51fa\u3057\uff09\u304b\u3089\u30dc\u30c7\u30a3\u30b3\u30d4\u30fc\uff08\u6587\u7ae0\uff09\u306e\u6700\u5f8c\u307e\u3067\u3001\u8aad\u307f\u624b\u3092\u5f15\u304d\u3064\u3051\u3066\u30b0\u30a4\u30b0\u30a4\u8aad\u307e\u305b\u308b\u6587\u7ae0\u30b9\u30ad\u30eb\u304c\u5fc5\u8981\u3067\u3059\u3002\u305d\u306e\u3088\u3046\u306a\u6587\u7ae0\u30b9\u30ad\u30eb\u3092\u8eab\u306b\u3064\u3051\u308b\u305f\u3081\u306b\u306f\u3001\u30b3\u30c4\u3092\u899a\u3048\u3066\u5b9f\u8df5\u3059\u308b\u3053\u3068\u304c\u8fd1\u9053\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>&#x1f50d;\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044\uff01<br \/>\n<span style=\"text-decoration: underline;\"><span style=\"color: #999999; text-decoration: underline;\"><a style=\"color: #999999; text-decoration: underline;\" href=\"https:\/\/sellmarke.jp\/article\/direct-mail-list\/tips-on-how-to-write-sentences\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u226b\u3010\u4f8b\u6587\/\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3042\u308a\u3011DM\u3067\u52b9\u679c\u3092\u51fa\u3059\u66f8\u304d\u65b9\u3092\u3054\u7d39\u4ecb<\/a><\/span><\/span><br \/>\n<span style=\"text-decoration: underline;\"><span style=\"color: #999999; text-decoration: underline;\"><a style=\"color: #999999; text-decoration: underline;\" href=\"https:\/\/sellmarke.jp\/article\/direct-mail-list\/points-for-creating-a-catch-phrase-for-direct-mail\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u226b\u58f2\u308c\u308b\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u3092\u4f5c\u308b9\u3064\u306e\u30c6\u30af\u30cb\u30c3\u30af<\/a><\/span><\/span><br \/>\n<span style=\"text-decoration: underline;\"><span style=\"color: #999999; text-decoration: underline;\"><a style=\"color: #999999; text-decoration: underline;\" href=\"https:\/\/sellmarke.jp\/article\/direct-mail-strategy-list\/writing-direct-mail-greetings\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u226b\u3010\u4f8b\u6587\u3082\u8c4a\u5bcc\uff01\u3011\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u6328\u62f6\u72b6\/\u6328\u62f6\u6587\u306e\u52b9\u679c\u7684\u306a\u66f8\u304d\u65b9<\/a><\/span><\/span><\/p>\n<h3>\u5fc3\u7406\u6226\u7565<\/h3>\n<p>\u58f2\u308c\u308b\u30b3\u30d4\u30fc\u306b\u3042\u3063\u3066\u3001\u58f2\u308c\u306a\u3044\u30b3\u30d4\u30fc\u306b\u306a\u3044\u3082\u306e\u3002\u305d\u308c\u306f\u3001<span style=\"background: linear-gradient(to bottom, rgba(255,255,102,0) 20%, #ffff99 100%);\"><strong>\u8aad\u307f\u624b\u306e\u300c\u5fc3\u7406\u300d\u306b\u306f\u305f\u3089\u304d\u304b\u3051\u308b\u30c6\u30af\u30cb\u30c3\u30af<\/strong><\/span>\u3067\u3059\u3002\u4e00\u898b\u666e\u901a\u306e\u6587\u7ae0\u306e\u3088\u3046\u306b\u898b\u3048\u3066\u3082\u3001\u53cd\u5fdc\u306e\u826f\u3044\u30b3\u30d4\u30fc\u306b\u306f\u5fc5\u305a\u8aad\u307f\u624b\u306e\u8208\u5473\u3092\u60f9\u304d\u3064\u3051\u308b\u3055\u307e\u3056\u307e\u306a\u5fc3\u7406\u6226\u7565\u304c\u96a0\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u305d\u306e\u306a\u304b\u304b\u3089\u3001\u4ee3\u8868\u7684\u306a\u30c6\u30af\u30cb\u30c3\u30af\u30923\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h4>\u8a8d\u77e5\u7684\u4e0d\u5354\u548c<\/h4>\n<p>\u8a8d\u77e5\u7684\u4e0d\u5354\u548c\u3068\u306f\u793e\u4f1a\u5fc3\u7406\u5b66\u306e\u7528\u8a9e\u3067\u3001<strong>\u4eba\u304c\u77db\u76fe\u3092\u611f\u3058\u305f\u3068\u304d\u306b\u3001\u5fc3\u7406\u7684\u306a\u4e0d\u5feb\u611f\u3092\u89e3\u6d88\u3059\u308b\u305f\u3081\u306b\u884c\u52d5\u3092\u8d77\u3053\u3059\u5fc3\u7406\u306e\u3053\u3068<\/strong>\u3067\u3059\u3002\u3053\u308c\u3092\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306b\u5fdc\u7528\u3057\u305f\u306e\u304c\u3001\u77db\u76fe\u3084\u30ae\u30e3\u30c3\u30d7\u306e\u3042\u308b\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\uff08\u898b\u51fa\u3057\uff09\u3067\u3059\u3002\u8aad\u307f\u624b\u306e\u610f\u8868\u3092\u3064\u304d\u3001\u601d\u308f\u305a\u7d9a\u304d\u3092\u8aad\u307e\u305b\u308b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h5>\u8a8d\u77e5\u7684\u4e0d\u5354\u548c\u3092\u5fdc\u7528\u3057\u305f\u30b3\u30d4\u30fc\u4f8b<\/h5>\n<table class=\"lp-create\">\n<tbody>\n<tr>\n<td>\u30b9\u30de\u30db\u4e16\u4ee3\u306b\u3053\u305d\u7d19\u306eDM\u304c\u52b9\u679c\u7684\u306a\u7406\u7531<\/td>\n<\/tr>\n<tr>\n<td>\u9ad8\u3044\u3051\u3069100\u5e74\u4f4f\u3081\u308b\u5bb6<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4>\u5e0c\u5c11\u6027\u306e\u6cd5\u5247<\/h4>\n<p>\u4eba\u306f\u3044\u3064\u3067\u3082\u3069\u3053\u3067\u3082\u624b\u306b\u5165\u308b\u3082\u306e\u3088\u308a\u3082\u3001<strong>\u624b\u306b\u5165\u308a\u306b\u304f\u3044\u3082\u306e\u307b\u3069\u4fa1\u5024\u304c\u9ad8\u3044\u3068\u611f\u3058\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059<\/strong>\u3002\u30b3\u30d4\u30fc\u3067\u3082\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5e0c\u5c11\u6027\u3084\u9650\u5b9a\u6027\u3092\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u3068\u975e\u5e38\u306b\u52b9\u679c\u7684\u3067\u3059\u3002\u5e0c\u5c11\u3067\u3042\u308b\u7406\u7531\u3082\u66f8\u304f\u3068\u3001\u3088\u308a\u8aac\u5f97\u529b\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n<h5>\u5e0c\u5c11\u6027\u306e\u6cd5\u5247\u3092\u4f7f\u3063\u305f\u30b3\u30d4\u30fc\u4f8b<\/h5>\n<table class=\"lp-create\">\n<tbody>\n<tr>\n<td>\u524d\u56de\u306f\u6ce8\u6587\u53d7\u4ed8\u958b\u59cb\u304b\u308930\u5206\u3067\u5b8c\u58f2\u3057\u307e\u3057\u305f\uff01<\/td>\n<\/tr>\n<tr>\n<td>\u5e7b\u306e\u30d2\u30de\u30e9\u30e4\u30eb\u30d3\u30fc\u5ca9\u5869\u304c1\u5e74\u3076\u308a\u306b\u5165\u8377\uff01\u9650\u5b9a30\u540d\u69d8\u306e\u307f\u306e\u3054\u63d0\u4f9b\u3067\u3059<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4>\u30c4\u30a1\u30a4\u30ac\u30eb\u30cb\u30af\uff08\u30b6\u30a4\u30ac\u30cb\u30c3\u30af\uff09\u52b9\u679c<\/h4>\n<p>\u4f1a\u8a71\u3092\u3057\u3066\u3044\u308b\u3068\u304d\u3001\u76f8\u624b\u304c\u8a71\u3092\u9014\u4e2d\u3067\u4e2d\u65ad\u3057\u305f\u305f\u3081\u306b\u3001\u4f59\u8a08\u306b\u7d9a\u304d\u304c\u6c17\u306b\u306a\u3063\u305f\u7d4c\u9a13\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b?<strong>\u4eba\u306f\u5b8c\u7d50\u3057\u305f\u3082\u306e\u3088\u308a\u3082\u3001\u7b54\u3048\u3092\u77e5\u3089\u3055\u308c\u305a\u306b\u4e2d\u65ad\u3055\u308c\u305f\u3082\u306e\u306e\u65b9\u306b\u8208\u5473\u3092\u5f15\u304b\u308c\u308b<\/strong>\u3068\u3044\u308f\u308c\u3001\u5fc3\u7406\u5b66\u3067\u306f\u3053\u308c\u3092\u30c4\u30a1\u30a4\u30ac\u30eb\u30cb\u30af\uff08\u30b6\u30a4\u30ac\u30cb\u30c3\u30af\uff09\u52b9\u679c\u3068\u547c\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u5fc3\u7406\u3092\u5229\u7528\u3057\u305f\u306e\u304c\u3001\u7d9a\u304d\u3092\u8aad\u307f\u305f\u304f\u3055\u305b\u308b\u30c6\u30a3\u30fc\u30b6\u30fc\uff08\u3058\u3089\u3057\uff09\u30b3\u30d4\u30fc\u3067\u3059\u3002\u304a\u3082\u306b\u5c01\u7b52\u3084\u898b\u51fa\u3057\u306b\u4f7f\u308f\u308c\u307e\u3059\u3002<\/p>\n<h5>\u30c4\u30a1\u30a4\u30ac\u30eb\u30cb\u30af\uff08\u30b6\u30a4\u30ac\u30cb\u30c3\u30af\uff09\u52b9\u679c\u3092\u5fdc\u7528\u3057\u305f\u30b3\u30d4\u30fc\u4f8b<\/h5>\n<table class=\"lp-create\">\n<tbody>\n<tr>\n<td>LP\u306e\u4e00\u90e8\u3092\u5909\u3048\u305f\u3060\u3051\u3067CPA\u304c200\uff05\u6539\u5584\u3057\u305f\u65b9\u6cd5\u3068\u306f?<\/td>\n<\/tr>\n<tr>\n<td>\u5973\u306e\u5b50\u306e\u30e9\u30f3\u30c9\u30bb\u30eb \u4eba\u6c17\u306e\u30ab\u30e9\u30fc\u7b2c3\u4f4d\u306f\u6c34\u8272\u3001\u7b2c2\u4f4d\u306f\u8d64\u3001\u7b2c1\u4f4d\u306f\u2026\u2026?<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&#x1f50d;\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044\uff01<br \/>\n<span style=\"text-decoration: underline; color: #999999;\"><a style=\"color: #999999; text-decoration: underline;\" href=\"https:\/\/sellmarke.jp\/article\/marketing-list\/behavioral_psychology\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u226b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3059\u3050\u6d3b\u304b\u305b\u308b\u884c\u52d5\u5fc3\u7406\u5b6623\u9078\uff01DM\u65bd\u7b56\u306b\u3082\u304a\u3059\u3059\u3081<\/a><\/span><\/p>\n<h2>USP\u3068\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u77e5\u308b\uff14\u3064\u306e\u8cea\u554f<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-2314\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/07\/what-is-copywriting_01.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/07\/what-is-copywriting_01.png 300w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/07\/what-is-copywriting_01-150x150.png 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\u30b3\u30d4\u30fc\u3092\u66f8\u304f\u3068\u304d\u306b\u7d76\u5bfe\u306b\u6b20\u304b\u305b\u306a\u3044\u306e\u304c\u3001\u300c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306eUSP\u300d\u3068\u300c\u30bf\u30fc\u30b2\u30c3\u30c8\u300d\u306b\u3064\u3044\u3066\u306e\u7406\u89e3\u3067\u3059\u3002USP\u306fUnique Selling Proposition\u306e\u7565\u3067\u3059\u3002<span style=\"background: linear-gradient(to bottom, rgba(255,255,102,0) 20%, #ffff99 100%);\"><strong>\u72ec\u81ea\u306e\u58f2\u308a\u3084\u5f37\u307f\u3092\u4f1d\u3048\u308b\u63d0\u6848\u306e\u3053\u3068<\/strong><\/span>\u3067\u3042\u308a\u3001\u305d\u306e\u63d0\u6848\u3092\u30e1\u30c3\u30bb\u30fc\u30b8\u5316\u3057\u3066\u30b3\u30d4\u30fc\u306b\u843d\u3068\u3057\u8fbc\u307f\u307e\u3059\u3002<\/p>\n<p>USP\u3068\u30bf\u30fc\u30b2\u30c3\u30c8\u3001\u3053\u306e2\u3064\u3092\u7406\u89e3\u3057\u3066\u3044\u306a\u3044\u3068\u3001\u3069\u3093\u306a\u5546\u54c1\u306b\u3082\u3042\u3066\u306f\u307e\u308b\u7121\u96e3\u306a\u30b3\u30d4\u30fc\u3001\u8ab0\u306b\u5411\u3051\u3066\u66f8\u304b\u308c\u305f\u306e\u304b\u308f\u304b\u3089\u306a\u3044\u4e2d\u9014\u534a\u7aef\u306a\u30b3\u30d4\u30fc\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<div style=\"clear: both;\"><\/div>\n<p>\u305d\u3053\u3067\u3001\u3042\u306a\u305f\u306e\u300c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306eUSP\u300d\u3068\u300c\u30bf\u30fc\u30b2\u30c3\u30c8\u300d\u3092\u77e5\u308b\u305f\u3081\u306e\uff14\u3064\u306e\u8cea\u554f\u3092\u3054\u7528\u610f\u3057\u307e\u3057\u305f\u3002\u305c\u3072\u3042\u306a\u305f\u3082\u7b54\u3048\u3092\u66f8\u304d\u51fa\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u56de\u7b54\u306f\u3072\u3068\u3064\u306b\u7d5e\u3089\u306a\u304f\u3066\u3082\u5927\u4e08\u592b\u3067\u3059\u3002\uff14\u3064\u306e\u8cea\u554f\u5168\u3066\u306b\u56de\u7b54\u3059\u308c\u3070\u3001\u3042\u306a\u305f\u304c\u66f8\u304f\u3079\u304d\u30b3\u30d4\u30fc\u306e\u9aa8\u683c\u304c\u307f\u3048\u3066\u304f\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>\u3008\u8cea\u554f1\u3009\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u62b1\u3048\u308b\u554f\u984c\u306f\u4f55\u304b?<\/h3>\n<p>\u4eba\u306f\u4f55\u304b\u5546\u54c1\u3092\u8cb7\u3046\u969b\u3001\u4fe1\u983c\u3067\u304d\u308b\u4eba\u304b\u3089\u8cb7\u3044\u305f\u3044\u3068\u601d\u3046\u3082\u306e\u3067\u3059\u3002\u305d\u3057\u3066\u4fe1\u983c\u3067\u304d\u308b\u4eba\u3068\u306f\u3001\u81ea\u5206\u306e\u3053\u3068\u3092\u826f\u304f\u308f\u304b\u3063\u3066\u304f\u308c\u3066\u3044\u308b\u4eba\u3067\u3059\u3002\u30b3\u30d4\u30fc\u3067\u3082\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u62b1\u3048\u3066\u3044\u308b\u554f\u984c\u3084\u8ab2\u984c\u3001\u60a9\u307f\u3092\u6307\u6458\u3057\u3066\u300c\u79c1\u306e\u3053\u3068\u3092\u826f\u304f\u308f\u304b\u3063\u3066\u3044\u308b\u300d\u3068\u601d\u3063\u3066\u3082\u3089\u3048\u308b\u3068\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<p>\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u3067\u304d\u308b\u3060\u3051\u5177\u4f53\u7684\u306b\u30a4\u30e1\u30fc\u30b8\u3059\u308b\u3053\u3068\u3002\u305f\u3068\u3048\u3070\u30d5\u30a1\u30df\u30ea\u30fc\u5411\u3051\u99c5\u8fd1\u30de\u30f3\u30b7\u30e7\u30f3\u3092\u8ca9\u58f2\u3057\u305f\u3044\u5834\u5408\u3001\u300c\u99c5\u304b\u3089\u9060\u3044\u306e\u304c\u60a9\u307f\u300d\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u3002\u300c\u6bce\u65e5\u587e\u901a\u3044\u3057\u3066\u3044\u308b\u5a18\u304c\u3001\u6697\u3044\u591c\u9053\u3092\u6b69\u304f\u306e\u304c\u5fc3\u914d\u300d\u3068\u3044\u3046\u304f\u3089\u3044\u307e\u3067\u6398\u308a\u4e0b\u3052\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3>\u3008\u8cea\u554f2\u3009\u554f\u984c\u304c\u89e3\u6c7a\u3055\u308c\u3066\u3044\u306a\u3044\u7406\u7531\u306f\u4f55\u304b?<\/h3>\n<p>\u300c\u826f\u3044\u7269\u4ef6\u304c\u898b\u3064\u304b\u3089\u306a\u3044\u300d\u300c\u4e0d\u52d5\u7523\u5c4b\u306b\u901a\u3046\u6642\u9593\u304c\u306a\u3044\u300d\u300c\u4f4f\u307f\u66ff\u3048\u3067\u767a\u751f\u3059\u308b\u624b\u6570\u6599\u304c\u9ad8\u3044\u300d\u306a\u3069\u3001\u4ed6\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3067\u306f\u554f\u984c\u89e3\u6c7a\u304c\u96e3\u3057\u3044\u7406\u7531\u3092\u4f1d\u3048\u308b\u3068\u3001\u3042\u306a\u305f\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3060\u3051\u304c\u63d0\u4f9b\u3067\u304d\u308b\u89e3\u6c7a\u7b56\u3078\u306e\u671f\u5f85\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30b3\u30d4\u30fc\u3067\u306f\u3001\u300cWeb\u30b5\u30a4\u30c8\u306b\u3042\u308b\u30d5\u30a9\u30fc\u30e0\u306b\u5e0c\u671b\u6761\u4ef6\u3092\u5165\u529b\u3059\u308c\u3070\u5373\u65e5\u3054\u7d39\u4ecb\u304c\u53ef\u80fd\uff01\u7ba1\u7406\u7269\u4ef6\u9593\u306e\u4f4f\u307f\u66ff\u3048\u306a\u3089\u624b\u6570\u6599\u3082\u7121\u6599\u3067\u3059\u300d\u3068\u3044\u3046\u30b5\u30fc\u30d3\u30b9\u5185\u5bb9\u3082\u3042\u308f\u305b\u3066\u4f1d\u3048\u308b\u3053\u3068\u3067\u3001\u5177\u4f53\u7684\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u8a34\u6c42\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u3008\u8cea\u554f3\u3009\u306a\u305c\u3042\u306a\u305f\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306a\u3089\u554f\u984c\u3092\u89e3\u6c7a\u3067\u304d\u308b\u306e\u304b?<\/h3>\n<p>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306eUSP\u3068\u3001\u305d\u306e\u5fc5\u8981\u6027\u3092\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u90e8\u5206\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u30de\u30f3\u30b7\u30e7\u30f3\u8cfc\u5165\u306e\u5834\u5408\u3001\u300c\u72ec\u81ea\u306e\u30b7\u30b9\u30c6\u30e0\u3067\u624b\u6570\u6599\u304c\u5b89\u304f\u306a\u308b\u300d\u300c\u5c02\u9580\u30b9\u30bf\u30c3\u30d5\u306b\u3088\u308b\u30b5\u30dd\u30fc\u30c8\u3067\u30b9\u30e0\u30fc\u30ba\u306a\u4f4f\u307f\u66ff\u3048\u3092\u5b9f\u73fe\u300d\u300c\u7ba1\u7406\u7269\u4ef6\u306e\u591a\u3055\u304c\u5168\u56fd\u30c8\u30c3\u30d7\u30af\u30e9\u30b9\u306e\u305f\u3081\u3001\u3069\u3093\u306a\u5e0c\u671b\u6761\u4ef6\u3067\u3082\u5bfe\u5fdc\u53ef\u80fd\u300d\u306a\u3069\u3092\u4f1d\u3048\u307e\u3059\u3002<\/p>\n<p>\u4ed6\u306b\u3082\u4f3c\u305f\u3088\u3046\u306a\u5546\u54c1\u304c\u6570\u591a\u304f\u3042\u308b\u306a\u304b\u3067\u3001\u306a\u305c\u3042\u306a\u305f\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u9078\u3076\u3079\u304d\u306a\u306e\u304b?\u305d\u306e\u7406\u7531\u3092\u7406\u89e3\u3057\u3066\u306f\u3058\u3081\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306f\u3042\u306a\u305f\u306e\u63d0\u6848\u3092\u53d7\u3051\u3066\u5165\u308c\u3066\u304f\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\n<h3>\u3008\u8cea\u554f4\u3009\u554f\u984c\u304c\u89e3\u6c7a\u3059\u308b\u3068\u3069\u3093\u306a\u826f\u3044\u3053\u3068\u304c\u8d77\u3053\u308b\u306e\u304b?<\/h3>\n<p>\u554f\u984c\u304c\u89e3\u6c7a\u3057\u305f\u3089\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u751f\u6d3b\u3084\u4ed5\u4e8b\u306f\u3069\u3046\u5909\u308f\u308b\u304b\u3001\u3069\u3093\u306a\u826f\u3044\u3053\u3068\u304c\u8d77\u3053\u308b\u306e\u304b\u3092\u66f8\u304d\u51fa\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u30bb\u30fc\u30eb\u30b9\u30b3\u30d4\u30fc\u306e\u809d\u3067\u3042\u308b\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u30e1\u30ea\u30c3\u30c8\uff08\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\uff09\u3092\u8a34\u6c42\u3059\u308b\u30b3\u30d4\u30fc\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u5148\u307b\u3069\u306e\u30de\u30f3\u30b7\u30e7\u30f3\u8cfc\u5165\u306e\u5834\u5408\u306a\u3089\u3001\u300c\u3082\u3046\u6697\u3044\u591c\u9053\u3092\u6b69\u304f\u5fc3\u914d\u306f\u8981\u308a\u307e\u305b\u3093\u300d\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u3067\u3057\u3087\u3046\u3002\u305d\u306e\u307b\u304b\u306e\u30b5\u30fc\u30d3\u30b9\u4f8b\u306b\u304a\u3044\u3066\u3082\u3001\u300c\u30ad\u30ec\u30a4\u306b\u306a\u308b\u300d\u300c\u5065\u5eb7\u306b\u306a\u308b\u300d\u300c\u793e\u54e1\u304c\u5909\u308f\u308b\u300d\u306e\u3088\u3046\u306a\u30dc\u30f3\u30e4\u30ea\u3057\u305f\u7b54\u3048\u3067\u306f\u4e0d\u5341\u5206\u3067\u3059\u3002\u300c50\u4ee3\u306a\u306e\u306b30\u4ee3\u3068\u9593\u9055\u308f\u308c\u308b\u300d\u300c\u75b2\u308c\u77e5\u3089\u305a\u306e\u6bce\u65e5\u304c\u904e\u3054\u305b\u308b\u300d\u300c\u6307\u793a\u5f85\u3061\u793e\u54e1\u304c\u30c7\u30ad\u308b\u793e\u54e1\u306b\u751f\u307e\u308c\u5909\u308f\u308b\u300d\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u672a\u6765\u50cf\u3092\u63cf\u3044\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u203b\u3053\u3053\u3067\u7d39\u4ecb\u3057\u305f\u306e\u306f\u3001\u3044\u308f\u3086\u308b\u300c\u611f\u60c5\u7684\u30e1\u30ea\u30c3\u30c8\uff08\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\uff09\u300d\u3067\u3059\u3002\u30e1\u30ea\u30c3\u30c8\uff08\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\uff09\u306b\u306f\u4ed6\u306b\u3082\u300c\u6a5f\u80fd\u7684\u30e1\u30ea\u30c3\u30c8\uff08\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\uff09\u300d\u3068\u547c\u3070\u308c\u308b\u3082\u306e\u304c\u3042\u308a\u3001\u5546\u54c1\u306e\u7279\u9577\u3084USP\u306b\u7d10\u3065\u3051\u3066\u8003\u6848\u3057\u307e\u3059\u3002<\/p>\n<h5>\u6a5f\u80fd\u7684\u30e1\u30ea\u30c3\u30c8\uff08\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\uff09\u3092\u8a34\u6c42\u3059\u308b\u30b3\u30d4\u30fc\u306e\u4f5c\u308a\u65b9<\/h5>\n<ul style=\"padding: 10px 0px 0px 0px;\">\n<li>\u5546\u54c1\u304c\u30d0\u30b9\u30de\u30c3\u30c8\u3067\u7279\u9577\u304c\u5438\u53ce\u6027\u306e\u9ad8\u3055\u306e\u5834\u5408<\/li>\n<\/ul>\n<div style=\"border: 2px dotted #c1c1c1; background-color: #fcfcfc; margin: 20px; padding: 20px 20px 20px 20px;\">\u300c4\u4eba\u5bb6\u65cf\u304c\u5168\u54e1\u4f7f\u3063\u3066\u3082\u30b5\u30e9\u30b5\u30e9\u306e\u30d0\u30b9\u30de\u30c3\u30c8\u3067\u3059\u300d<\/div>\n<div>&#x1f50d;\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044\uff01<\/div>\n<div><span style=\"text-decoration: underline; color: #999999;\"><a style=\"color: #999999; text-decoration: underline;\" href=\"https:\/\/sellmarke.jp\/article\/marketing-list\/appeal-axis\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u226b\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u523a\u3055\u308b\uff01\u3059\u3050\u306b\u6d3b\u7528\u3067\u304d\u308b\u5e83\u544a\u306e\u8a34\u6c42\u8ef812\u9078<\/a><\/span><\/div>\n<h2>DM\u30b3\u30d4\u30fc\u306e\u69cb\u6210\u30d1\u30bf\u30fc\u30f3<\/h2>\n<p>\u8aad\u307f\u624b\u3092\u8aac\u5f97\u3057\u884c\u52d5\u3092\u4fc3\u3059\u305f\u3081\u306b\u306f\u3001\u300c\u4f55\u3092\u300d\u300c\u3069\u306e\u9806\u756a\u3067\u8a9e\u308b\u304b\u300d\u3068\u3044\u3046\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002DM\u306e\u30b3\u30d4\u30fc\u306b\u306f2\u3064\u306e\u4ee3\u8868\u7684\u306a\u69cb\u6210\u30d1\u30bf\u30fc\u30f3\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>AIDA\u306e\u6cd5\u5247<\/h3>\n<p>DM\u306e\u69cb\u6210\u30d1\u30bf\u30fc\u30f3\u3067\u3082\u3063\u3068\u3082\u4e00\u822c\u7684\u306a\u306e\u304c\u300cAIDA\u306e\u6cd5\u5247\u300d\u3067\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1395\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/06\/what-is-copywriting-01.png\" alt=\"AIDA\u306e\u6cd5\u52471\" width=\"612\" height=\"235\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/06\/what-is-copywriting-01.png 612w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/06\/what-is-copywriting-01-300x115.png 300w\" sizes=\"auto, (max-width: 612px) 100vw, 612px\" 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