{"id":1318,"date":"2018-07-17T06:00:01","date_gmt":"2018-07-16T21:00:01","guid":{"rendered":"https:\/\/sellmarke.jp\/article\/?p=1318"},"modified":"2026-02-25T19:00:57","modified_gmt":"2026-02-25T10:00:57","slug":"characteristics-of-failing-direct-mail","status":"publish","type":"post","link":"https:\/\/sellmarke.jp\/article\/direct-mail-list\/characteristics-of-failing-direct-mail\/","title":{"rendered":"\u3010\u6210\u529f\u3059\u308b\u305f\u3081\u306b\u5b66\u3076\u3011\u5373\u30b4\u30df\u7bb1\u884c\u304d\u3068\u306a\u308b\u5931\u6557\u3059\u308bDM\u306e\u7279\u5fb4"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1374\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/06\/characteristics-of-failing-direct-mail.png\" alt=\"\" width=\"760\" height=\"380\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/06\/characteristics-of-failing-direct-mail.png 760w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/06\/characteristics-of-failing-direct-mail-300x150.png 300w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/06\/characteristics-of-failing-direct-mail-660x330.png 660w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>\u4e16\u306e\u4e2d\u306b\u306f2\u7a2e\u985e\u306eDM\u304c\u5b58\u5728\u3057\u307e\u3059\u3002\u624b\u306b\u3068\u3063\u305f\u77ac\u9593\u3001\u601d\u308f\u305a\u958b\u5c01\u3057\u3066\u8aad\u307f\u305f\u304f\u306a\u308bDM\u3068\u3001\u8208\u5473\u3092\u3082\u305f\u308c\u308b\u3053\u3068\u306a\u304f\u30b4\u30df\u7bb1\u306b\u6368\u3066\u3089\u308c\u3066\u3057\u307e\u3046DM\u3002\u8aad\u307f\u306f\u3058\u3081\u308b\u3068\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u9b45\u529b\u306b\u30b0\u30a4\u30b0\u30a4\u5f15\u304d\u8fbc\u307e\u308c\u3066\u3044\u304fDM\u3068\u3001\u8208\u5473\u3092\u3082\u305f\u308c\u308b\u3053\u3068\u306a\u304f\u30b4\u30df\u7bb1\u306b\u6368\u3066\u3089\u308c\u3066\u3057\u307e\u3046DM\u2026\u3002<\/p>\n<p>\u4ed6\u306e\u8ca9\u4fc3\u30c4\u30fc\u30eb\u3068\u6bd4\u3079\u308b\u3068\u53cd\u5fdc\u7387\u306e\u9ad8\u3044DM\u3067\u3059\u304c\u3001\u305d\u306e\u5206\u3001\u5236\u4f5c\u306b\u306f\u624b\u9593\u3082\u30b3\u30b9\u30c8\u3082\u304b\u304b\u308a\u307e\u3059\u3002\u5fc3\u3092\u3053\u3081\u3066\u4f5c\u3063\u305fDM\u304c\u7c21\u5358\u306b\u6368\u3066\u3089\u308c\u3066\u3057\u307e\u3063\u3066\u306f\u60b2\u3057\u3044\u3067\u3059\u3088\u306d\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001\u4eca\u56de\u306e\u8a18\u4e8b\u3067\u306f\u3001\u3053\u308c\u3060\u3051\u306f\u3084\u3063\u3061\u3083\u30c0\u30e1\u30c0\u30e1\u30c0\u30e1\uff01\u306aDM\u306eNG\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\u305c\u3072\u8a18\u4e8b\u3092\u8aad\u307f\u306a\u304c\u3089\u3001\u81ea\u793e\u306eDM\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u30ec\u30b9\u30dd\u30f3\u30b9\u304c\u306a\u304b\u306a\u304b\u4f38\u3073\u306a\u3044\u3068\u304a\u60a9\u307f\u306e\u65b9\u3084\u3001\u300c\u5931\u6557\u306e\u539f\u56e0\u304c\u308f\u304b\u3089\u306a\u3044\u300d\u3068\u3044\u3046\u65b9\u3082\u3001\u601d\u308f\u306c\u8ab2\u984c\u3084\u6539\u5584\u306e\u305f\u3081\u306e\u30d2\u30f3\u30c8\u304c\u767a\u898b\u3067\u304d\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\uff01<\/p>\n<h2>\u767a\u9001\u5148\uff08\u30bf\u30fc\u30b2\u30c3\u30c8\uff09\u3092\u9593\u9055\u3063\u3066\u3044\u308b<\/h2>\n<p>\u3053\u3053\u3067\u3044\u3046\u300c\u9593\u9055\u3044\u300d\u3068\u306f\u3001\u5b9b\u540d\u30e9\u30d9\u30eb\u306e\u5165\u529b\u30df\u30b9\u306a\u3069\u3067\u306f\u306a\u304f\uff08\u305d\u308c\u306f\u3055\u3059\u304c\u306b\u8ad6\u5916\u3067\u3059\uff01\uff09\u3001\u30ea\u30b9\u30c8\u306e\u9078\u3073\u65b9\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>DM\u306e\u52b9\u679c\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u304a\u3088\u307c\u3059\u8981\u7d20\u306f\u3001\u300c\u30ea\u30b9\u30c8\uff08\u30bf\u30fc\u30b2\u30c3\u30c8\uff09\u300d\u300c\u30aa\u30d5\u30a1\u30fc\u300d\u300c\u30bf\u30a4\u30df\u30f3\u30b0\u300d\u300c\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u300d\u3068\u3044\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u306a\u304b\u3067\u3082\u5927\u304d\u306a\u5272\u5408\u3092\u5360\u3081\u308b\u306e\u304c\u30ea\u30b9\u30c8\u3002\u3064\u307e\u308a\u3001<span style=\"background: linear-gradient(to bottom, rgba(255,255,102,0) 20%, #ffff99 100%);\"><strong>\u3069\u3093\u306a\u306b\u30b3\u30d4\u30fc\u3084\u30c7\u30b6\u30a4\u30f3\u304c\u512a\u308c\u3066\u3044\u3066\u3082\u3001\u767a\u9001\u3059\u308b\u76f8\u624b\u3092\u9593\u9055\u3048\u308b\u3068\u53cd\u97ff\u306f\u30b0\u30f3\u3068\u4e0b\u304c\u3063\u3066\u3057\u307e\u3046\u306e\u3067\u3059<\/strong><\/span>\u3002<\/p>\n<p>\u65b0\u898f\u7372\u5f97\u3084\u4f11\u7720\u6398\u308a\u8d77\u3053\u3057\u306a\u3069\u3001\u76ee\u7684\u306b\u3088\u3063\u3066\u30ea\u30b9\u30c8\u306e\u9078\u5b9a\u65b9\u6cd5\u306f\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u5171\u901a\u3057\u3066\u5927\u5207\u306a\u306e\u304c\u300c<strong>\u7d5e\u308b\u3053\u3068<\/strong>\u300d\u3002\u30ea\u30b9\u30c8\u3092\u7d5e\u308c\u3070\u3001\u305d\u306e\u5206\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u5c5e\u6027\uff08\u5e74\u9f62\u30fb\u6027\u5225\u306a\u3069\uff09\u306b\u5408\u308f\u305b\u305f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u4f5c\u308a\u3084\u3059\u304f\u306a\u308b\u306e\u3067\u3001\u53d7\u3051\u624b\u306b\u3082\u300c\u81ea\u5206\u4e8b\u611f\u300d\u3084\u300c\u7279\u5225\u611f\u300d\u3092\u611f\u3058\u3066\u3082\u3089\u3044\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>&#x1f50d;\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044\uff01<br \/>\n<span style=\"text-decoration: underline; color: #999999;\"><a style=\"color: #999999; text-decoration: underline;\" href=\"https:\/\/sellmarke.jp\/article\/address-list\/how-to-create-a-direct-mail-list\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u226bDM\u30ea\u30b9\u30c8\u306e\u4f5c\u308a\u65b9\u3068\u60c5\u5831\u306e\u96c6\u3081\u65b9\u306f\uff1f\u3088\u304f\u3042\u308b\u5931\u6557\u4f8b\u3082\u89e3\u8aac<\/a><\/span><\/p>\n<h2>\u8ab0\u5b9b\u3066\u306a\u306e\u304b\u308f\u304b\u3089\u306a\u3044<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-2856\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/07\/characteristics-of-failing-direct-mail_1.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/07\/characteristics-of-failing-direct-mail_1.png 300w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/07\/characteristics-of-failing-direct-mail_1-150x150.png 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\u3053\u308c\u306fB to B\u306eDM\u3067\u591a\u3044\u5931\u6557\u4f8b\u3067\u3059\u3002\u3088\u304f\u5b9b\u540d\u304c\u90e8\u8ab2\u540d\u3084\u300c\u3054\u62c5\u5f53\u8005\u69d8\u300d\u3001\u300c\u5404\u4f4d\u300d\u306b\u306a\u3063\u3066\u3044\u308bDM\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u3053\u308c\u3067\u306f\u53d7\u3051\u53d6\u3063\u305f\u4f01\u696d\u306e\u65b9\u3082\u8ab0\u306b\u6e21\u305b\u3070\u3088\u3044\u306e\u304b\u308f\u304b\u3089\u306a\u3044\u306e\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u624b\u5143\u306b\u5c4a\u304f\u524d\u306b\u30b4\u30df\u7bb1\u884c\u304d\u306e\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3067\u304d\u308b\u3060\u3051\u4e8b\u524d\u306b\u96fb\u8a71\u306a\u3069\u3067\u540d\u524d\u3092\u78ba\u8a8d\u3059\u308b\u306e\u304c\u30d9\u30b9\u30c8\u3002\u305f\u3060\u3057\u3001\u3069\u3046\u3057\u3066\u3082\u308f\u304b\u3089\u306a\u304b\u3063\u305f\u308a\u3001\u300c\u30bf\u30a6\u30f3\u30d7\u30e9\u30b9\u300d\u306a\u3069\u306e\u5b9b\u540d\u7121\u3057DM\u3092\u4f7f\u3063\u305f\u308a\u3059\u308b\u5834\u5408\u306f\u3001\u5c01\u7b52\u306b\u300c\u793e\u54e1\u25cb\u25cb\u4eba\u4ee5\u4e0a\u306e\u7d4c\u55b6\u69d8\u8005\u3078\u300d\u300c\u4e00\u6238\u5efa\u3066\u306e\u3054\u8cfc\u5165\u3092\u691c\u8a0e\u3055\u308c\u3066\u3044\u308b\u65b9\u3078\u300d\u306a\u3069\u3001<span style=\"background: linear-gradient(to bottom, rgba(255,255,102,0) 20%, #ffff99 100%);\"><strong>\u201c\u3053\u3046\u3044\u3046\u4eba\u306b\u8aad\u3093\u3067\u307b\u3057\u3044\uff01\u201d\u3068\u547c\u3073\u304b\u3051\u308b\u30b3\u30d4\u30fc\u3092\u5165\u308c\u308b\u3068\u3044\u3063\u305f\u5de5\u592b\u304c\u5fc5\u8981<\/strong><\/span>\u3067\u3059\u3002<\/p>\n<h2>\uff24\uff2d\u3092\u8aad\u3080\u30e1\u30ea\u30c3\u30c8\u304c\u308f\u304b\u3089\u306a\u3044<\/h2>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u90f5\u4fbf\u53d7\u3051\u306b\u5c4a\u304f\u306e\u306f\u3001\u3042\u306a\u305f\u306eDM\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u8acb\u6c42\u66f8\u3001\u5f79\u6240\u304b\u3089\u306e\u66f8\u985e\u3001\u77e5\u4eba\u304b\u3089\u306e\u624b\u7d19\u306a\u3069\u3001DM\u4ee5\u4e0a\u306b\u91cd\u8981\u306a\u90f5\u4fbf\u7269\u304c\u6bce\u65e5\u306e\u3088\u3046\u306b\u305f\u304f\u3055\u3093\u5c4a\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u3093\u306a\u72b6\u6cc1\u3067\u3001\u300c\u3053\u306eDM\u3092\u8aad\u3093\u3067\u307f\u3088\u3046\u300d\u3068\u601d\u3063\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u306f\u3001\u300cDM\u3092\u8aad\u3080\u30e1\u30ea\u30c3\u30c8\u300d\u3084\u300c\u3042\u306a\u305f\u306b\u95a2\u4fc2\u306e\u3042\u308bDM\u3067\u3042\u308b\u300d\u3053\u3068\u3092\u660e\u78ba\u306b\u4f1d\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u65b9\u6cd5\u306f\u5927\u304d\u304f2\u3064\u3002<span style=\"text-decoration: underline;\"><strong>\u5c01\u7b52\u3084\u6328\u62f6\u72b6\u306e\u5192\u982d\u3067\u30b3\u30d4\u30fc\u3067\u4f1d\u3048\u308b<\/strong><strong>\u65b9\u6cd5<\/strong><\/span>\u3068\u3001<span style=\"text-decoration: underline;\"><strong>\u5c01\u7b52\u306e\u30c7\u30b6\u30a4\u30f3\u3084DM\u306e\u4ed5\u69d8\u306b\u3053\u3060\u308f\u3063\u3066\u4e2d\u8eab\u3078\u306e\u671f\u5f85\u611f\u3092\u9ad8\u3081\u308b\u65b9\u6cd5<\/strong><\/span>\u3067\u3059\u3002<\/p>\n<h5>DM\u3092\u8aad\u3080\u30e1\u30ea\u30c3\u30c8\u3092\u4f1d\u3048\u308b\u30b3\u30d4\u30fc\u4f8b<\/h5>\n<table class=\"lp-create\">\n<tbody>\n<tr>\n<td>\u65b0\u30ec\u30dd\u30fc\u30c8\u300e\u7d4c\u55b6\u8005\u304c\u7d76\u5bfe\u306b\u3084\u3063\u3066\u306f\u3044\u3051\u306a\u30443\u3064\u306e\u793e\u54e1\u6559\u80b2\u300f\u5728\u4e2d<\/td>\n<\/tr>\n<tr>\n<td>\u3007\u3007\uff08\u5546\u54c1\u540d\uff09\u3092\u3054\u8cfc\u5165\u3044\u305f\u3060\u3044\u305f\u65b9\u3060\u3051\u306e\u7279\u5225\u306a\u304a\u77e5\u3089\u305b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>DM\u306e\u4ed5\u69d8\u306b\u3064\u3044\u3066\u306f\u3001\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3067\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&#x1f50d;\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044\uff01<br \/>\n<span style=\"text-decoration: underline;\"><span style=\"color: #999999;\"><a style=\"color: #999999; text-decoration: underline;\" href=\"https:\/\/sellmarke.jp\/article\/direct-mail-list\/change-the-shape-of-direct-mail\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u226b\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u4ed5\u69d8\uff08\u30b5\u30a4\u30ba\u3084\u7a2e\u985e\u306a\u3069\uff09\u3068\u7279\u5fb4\u306b\u3064\u3044\u3066<\/a><\/span><\/span><\/p>\n<h2>\u958b\u5c01\u3057\u306b\u304f\u3044<\/h2>\n<p>\u3042\u306a\u305f\u306fDM\u306e\u5c01\u7b52\u304c\u958b\u3051\u3065\u3089\u304b\u3063\u305f\u308a\u3001\u5909\u306a\u3068\u3053\u308d\u304b\u3089\u5265\u304c\u3057\u305f\u308a\u3057\u3066\u30d3\u30ea\u30d3\u30ea\u306b\u7834\u3044\u3066\u3057\u307e\u3044\u3001\u300c\u3082\u3046\u3044\u3044\uff01\u300d\u3068\u30a6\u30f3\u30b6\u30ea\u3057\u3066\u30b4\u30df\u7bb1\u306b\u6368\u3066\u305f\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u304b?\u3000\u79c1\u306f\u7d50\u69cb\u3042\u308a\u307e\u3059\u3002\u3067\u3082\u3001\u3044\u3056DM\u3092\u51fa\u3059\u5074\u306b\u306a\u308b\u3068\u3001\u610f\u5916\u3068\u76f2\u70b9\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3093\u3067\u3059\u3088\u306d\u2026\u3002<\/p>\n<p>\u3057\u304b\u3057\uff01\u6210\u529f\u3059\u308b\u8ca9\u4fc3\u65bd\u7b56\u307b\u3069\u3001\u300c\u3053\u3053\u307e\u3067\u3084\u308b\u304b!?\u300d\u3068\u3044\u3046\u304f\u3089\u3044\u53d7\u3051\u624b\u306e\u3053\u3068\u3092\u8003\u3048\u3066\u3044\u308b\u3082\u306e\u3067\u3059\u3002\u3067\u304d\u308b\u304b\u304e\u308a\u3001<span style=\"background: linear-gradient(to bottom, rgba(255,255,102,0) 20%, #ffff99 100%);\"><strong>\u958b\u5c01\u30b9\u30c8\u30ec\u30b9\u306e\u304b\u304b\u3089\u306a\u3044DM\u3092\u4f5c\u308a\u307e\u3057\u3087\u3046<\/strong><\/span>\u3002<\/p>\n<p>\u5727\u7740DM\u306e\u5834\u5408\u306f\u3001\u77e2\u5370\u306a\u3069\u76ee\u5370\u3092\u5165\u308c\u3066\u3001\u3069\u3053\u304b\u3089\u5265\u304c\u305b\u3070\u826f\u3044\u306e\u304b\u308f\u304b\u308a\u3084\u3059\u304f\u3059\u308b\u306e\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002\u307e\u305f\u3001\u4e0b\u306e\u3088\u3046\u306a\u52a0\u5de5\u3092\u65bd\u3059\u3068\u3001\u3088\u308a\u5265\u304c\u3057\u3084\u3059\u304f\u306a\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u601d\u308f\u305a\u300c\u4e2d\u3092\u898b\u3066\u307f\u305f\u3044\uff01\u300d\u3068\u601d\u308f\u305b\u308b\u5fc3\u7406\u52b9\u679c\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>\u5727\u7740\uff24\uff2d\u306e\u52a0\u5de5\u4f8b<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1402\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/06\/characteristics-of-failing-direct-mail-02.png\" alt=\"\u5727\u7740\uff24\uff2d\u306e\u52a0\u5de5\u4f8b\" width=\"451\" height=\"233\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/06\/characteristics-of-failing-direct-mail-02.png 451w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/06\/characteristics-of-failing-direct-mail-02-300x155.png 300w\" sizes=\"auto, (max-width: 451px) 100vw, 451px\" \/><\/p>\n<p>\u5c01\u66f8DM\u306f\u30cf\u30b5\u30df\u3092\u4f7f\u308f\u305a\u306b\u958b\u5c01\u3067\u304d\u308b\u306e\u304c\u7406\u60f3\u3002\u4e0b\u306e\u300c\u30df\u30b7\u30f3\u76ee\u52a0\u5de5\u300d\u3068\u300c\u30b8\u30c3\u30d1\u30fc\u52a0\u5de5\u300d\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n<p>&#x1f50d;\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044\uff01<br \/>\n<span style=\"text-decoration: underline;\"><span style=\"color: #999999;\"><a style=\"color: #999999; text-decoration: underline;\" href=\"https:\/\/sellmarke.jp\/article\/direct-mail-list\/what-is-crimped-direct-mail-and-crimped-envelopes\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u226b\u5727\u7740DM\uff08\u5727\u7740\u30cf\u30ac\u30ad\/\u5c01\u7b52\uff09\u3068\u306f\uff1f\u30e1\u30ea\u30c3\u30c8\u30fb\u7a2e\u985e\u30fb\u6298\u308a\u65b9\u30fb\u6d3b\u7528\u4e8b\u4f8b\u3092\u7d39\u4ecb\uff01<\/a><\/span><\/span><\/p>\n<h3>\u5c01\u66f8\uff24\uff2d\u306e\u5c01\u7b52\u52a0\u5de5\u4f8b<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1401\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/06\/characteristics-of-failing-direct-mail-01.png\" alt=\"\u5c01\u66f8\uff24\uff2d\u306e\u5c01\u7b52\u52a0\u5de5\u4f8b\" width=\"665\" height=\"255\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/06\/characteristics-of-failing-direct-mail-01.png 665w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/06\/characteristics-of-failing-direct-mail-01-300x115.png 300w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/06\/characteristics-of-failing-direct-mail-01-660x253.png 660w\" sizes=\"auto, (max-width: 665px) 100vw, 665px\" \/><\/p>\n<p>\u7d19\u3068\u30d3\u30cb\u30fc\u30eb\u306e\u5c01\u7b52\u3001\u305d\u308c\u305e\u308c\u306e\u7279\u5fb4\u3084\u6709\u52b9\u306a\u6d3b\u7528\u6cd5\u306b\u3064\u3044\u3066\u306f\u3001\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>&#x1f50d;\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044\uff01<br \/>\n<span style=\"color: #999999;\"><a style=\"color: #999999; text-decoration: underline;\" href=\"https:\/\/sellmarke.jp\/article\/direct-mail-list\/which-is-the-higher-opening-rate-of-paper-and-vinyl\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u226bDM\u306e\u958b\u5c01\u7387\u3092\u9ad8\u3081\u308b\u306a\u3089\u900f\u660e\u5c01\u7b52\uff1f\u7d19\u5c01\u7b52\uff1f\u6d3b\u7528\u6642\u306e\u6ce8\u610f\u70b9\u3082\u89e3\u8aac<\/a><\/span><\/p>\n<h2>\u6328\u62f6\u6587\u304c\u5805\u82e6\u3057\u3044<\/h2>\n<p>\u300c\u62dd\u5553 \u6642\u4e0b\u307e\u3059\u307e\u3059\u3054\u5065\u52dd\u306e\u3053\u3068\u3068\u304a\u6176\u3073\u7533\u3057\u4e0a\u3052\u307e\u3059\u300d\u3002\u4e00\u4f53\u3001\u4eca\u65e5\u3082\u4f55\u901a\u3001\u3053\u306e\u5805\u82e6\u3057\u3044\u6328\u62f6\u6587\u3067\u306f\u3058\u307e\u308bDM\u304c\u65e5\u672c\u4e2d\u3092\u99c6\u3051\u5de1\u3063\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u3068\u304f\u306bB to B\u306eDM\u306e\u307b\u3068\u3093\u3069\u304c\u3001\u307e\u308b\u3067\u5224\u3067\u62bc\u3057\u305f\u3088\u3046\u306b\u3053\u306e\u6328\u62f6\u6587\u3092\u4f7f\u3063\u3066\u3044\u308b\u3068\u3044\u3063\u3066\u3082\u3044\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u793c\u5100\u306f\u5927\u5207\u3067\u3059\u3002\u3051\u308c\u3069\u3082\u3001\u4ed6\u793e\u3068\u540c\u3058\u3088\u3046\u306a\u6587\u9762\u3060\u3068\u3001\u53d7\u3051\u624b\u306b\u300c\u3053\u308c\u3082\u4ed6\u3068\u540c\u3058\u58f2\u308a\u8fbc\u307f\u306eDM\u304b\u300d\u3068\u601d\u308f\u308c\u3066\u3001\u7d9a\u304d\u3092\u8aad\u307e\u308c\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p>\u300c\u7a81\u7136\u306e\u304a\u624b\u7d19\u5931\u793c\u3044\u305f\u3057\u307e\u3059\u300d\u3068\u3044\u3046\u6587\u7ae0\u3082\u3067\u304d\u308c\u3070\u907f\u3051\u305f\u3044\u3082\u306e\u3002\u300c\u79c1\u305f\u3061\u306f\u3042\u306a\u305f\u306e\u77e5\u3089\u306a\u3044\u4f1a\u793e\u3067\u3059\u3002\u52dd\u624b\u306a\u304c\u3089\u58f2\u308a\u8fbc\u307f\u306eDM\u3092\u9001\u3089\u305b\u3066\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u300d\u3068\u3044\u3063\u3066\u3044\u308b\u306e\u3068\u540c\u3058\u3060\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>DM\u306e\u6328\u62f6\u6587\u3084\u6328\u62f6\u72b6\u306f\u3001\u305f\u3060\u5f62\u5f0f\u7684\u306b\u66f8\u3044\u3066\u3082\u610f\u5473\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u8aad\u3093\u3060\u4eba\u306b\u300c\u7d9a\u304d\uff08\u307b\u304b\u306e\u5c01\u5165\u7269\uff09\u3092\u8aad\u3093\u3067\u307f\u305f\u3044\uff01\u300d\u3068\u601d\u308f\u305b\u308b\u3001\u8a98\u3044\u8fbc\u3080\u3088\u3046\u306a\u6587\u7ae0\u3067\u3042\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30ec\u30b9\u30dd\u30f3\u30b9\u306b\u3064\u306a\u304c\u308b\u52b9\u679c\u7684\u306a\u6328\u62f6\u6587\u306e\u66f8\u304d\u65b9\u3092\u696d\u7a2e\u5225\u30fb\u9867\u5ba2\u5c64\u5225\u306b\u8a73\u3057\u304f\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>&#x1f50d;\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044\uff01<br \/>\n<a href=\"https:\/\/sellmarke.jp\/article\/direct-mail-strategy-list\/writing-direct-mail-greetings\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #999999;\">\u226b\u3010\u4f8b\u6587\u3082\u8c4a\u5bcc\uff01\u3011\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u6328\u62f6\u72b6\/\u6328\u62f6\u6587\u306e\u52b9\u679c\u7684\u306a\u66f8\u304d\u65b9<\/span><\/a><\/p>\n<h2>\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u304c\u60f9\u304b\u308c\u306a\u3044<\/h2>\n<p>\u3053\u3053\u3067\u3044\u3046\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u306f\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u30b3\u30d4\u30fc\u306f\u3082\u3061\u308d\u3093\u3001\u6328\u62f6\u72b6\u3084\u30ec\u30bf\u30fc\u306e\u300c\u898b\u51fa\u3057\u300d\u3082\u542b\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n<p>\u8a00\u3046\u307e\u3067\u3082\u306a\u304f\u3001<span style=\"background: linear-gradient(to bottom, rgba(255,255,102,0) 20%, #ffff99 100%);\"><strong>\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u3053\u305d\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u306a\u304b\u3067\u6700\u3082\u91cd\u8981\u306a\u8981\u7d20<\/strong><\/span>\u3002\u3053\u3053\u3067\u53d7\u3051\u624b\u306e\u8208\u5473\u3084\u6ce8\u610f\u3092\u5f15\u3051\u306a\u3044\u3068\u3001\u30ec\u30b9\u30dd\u30f3\u30b9\u3082\u671f\u5f85\u3067\u304d\u307e\u305b\u3093\u3002\u3061\u306a\u307f\u306b\u3001\u30a2\u30e1\u30ea\u30ab\u306e\u3042\u308b\u8457\u540d\u306a\u5e83\u544a\u30de\u30f3\u306b\u3088\u308b\u3068\u3001\u5e83\u544a\u52b9\u679c\u306e75%\u306f\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u3067\u6c7a\u307e\u308b\u306e\u3060\u3068\u304b\u3002<\/p>\n<p>\u307e\u305f\u3001\u5a92\u4f53\u306b\u3088\u3063\u3066\u3082\u52b9\u679c\u7684\u306a\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u306f\u5909\u308f\u308a\u307e\u3059\u3002\u30d7\u30c3\u30b7\u30e5\u578b\u306e\u8ca9\u4fc3\u30c4\u30fc\u30eb\u3067\u3042\u308bDM\u3068\u3001\u898b\u8fbc\u307f\u5ba2\u304c\u691c\u7d22\u304b\u3089\u96c6\u307e\u308bWEB\u306e\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u3092\u540c\u3058\u8003\u3048\u65b9\u3067\u4f5c\u3063\u3066\u3044\u3066\u306f\u52b9\u679c\u304c\u3067\u307e\u305b\u3093\u3002<\/p>\n<p>DM\u306b\u52b9\u304f\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u306e\u4f5c\u308a\u65b9\u3092\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3092\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u8c4a\u5bcc\u306a\u4f8b\u6587\u3068\u3068\u3082\u306b\u3001\u30dd\u30a4\u30f3\u30c8\u3092\u7d5e\u3063\u3066\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&#x1f50d;\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044\uff01<br \/>\n<span style=\"text-decoration: underline;\"><span style=\"color: #999999;\"><a style=\"color: #999999; text-decoration: underline;\" href=\"https:\/\/sellmarke.jp\/article\/direct-mail-list\/points-for-creating-a-catch-phrase-for-direct-mail\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u226b\u58f2\u308c\u308b\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u3092\u4f5c\u308b9\u3064\u306e\u30c6\u30af\u30cb\u30c3\u30af<\/a><\/span><\/span><\/p>\n<h2>\u58f2\u308a\u8fbc\u307f\u8272\u304c\u5f37\u3044<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-2855\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/07\/characteristics-of-failing-direct-mail_2.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/07\/characteristics-of-failing-direct-mail_2.png 300w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/07\/characteristics-of-failing-direct-mail_2-150x150.png 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" 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style=\"background: linear-gradient(to bottom, rgba(255,255,102,0) 20%, #ffff99 100%);\"><strong>DM\u306e\u6587\u7ae0\u3067\u306f\u3001\u58f2\u308a\u624b\u304c\u4f1d\u3048\u305f\u3044\u3053\u3068\u3088\u308a\u3082\u3001\u8aad\u307f\u624b\u304c\u77e5\u308a\u305f\u3044\u3053\u3068\u3092\u66f8\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u3059<\/strong><\/span>\u3002\u53d7\u3051\u624b\u304c\u8aad\u307f\u305f\u304f\u306a\u308b\u6587\u7ae0\u3084\u30b3\u30d4\u30fc\u3092\u66f8\u304f\u30b3\u30c4\u3092\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\u4f8b\u6587\u3082\u305f\u304f\u3055\u3093\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&#x1f50d;\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044\uff01<br \/>\n<span style=\"text-decoration: underline; color: #999999;\"><a style=\"color: #999999;\" href=\"https:\/\/sellmarke.jp\/article\/direct-mail-list\/tips-on-how-to-write-sentences\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u226b\u3010\u4f8b\u6587\/\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3042\u308a\u3011DM\u3067\u52b9\u679c\u3092\u51fa\u3059\u66f8\u304d\u65b9\u3092\u3054\u7d39\u4ecb<\/a><\/span><\/p>\n<h2>\u30aa\u30d5\u30a1\u30fc\uff08\u7279\u5178\uff09\u304c\u9b45\u529b\u7684\u3067\u306f\u306a\u3044<\/h2>\n<p>\u30aa\u30d5\u30a1\u30fc\u3068\u306f\u3001\u3044\u308f\u3086\u308b\u300c\u7121\u6599\u30d7\u30ec\u30bc\u30f3\u30c8\u300d\u3084\u300c\u5272\u5f15\u30b5\u30fc\u30d3\u30b9\u300d\u306a\u3069\u306e\u7279\u5178\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u30aa\u30d5\u30a1\u30fc\u306e\u76ee\u7684\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u884c\u52d5\uff08\u30ec\u30b9\u30dd\u30f3\u30b9\u30fb\u8cfc\u5165\uff09\u4fc3\u9032\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u3042\u306a\u305f\u304c\u63d0\u4f9b\u3057\u305f\u3044\u3082\u306e\u3067\u306f\u306a\u304f\u3001<span style=\"background: linear-gradient(to bottom, rgba(255,255,102,0) 20%, #ffff99 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style=\"background: linear-gradient(to bottom, rgba(255,255,102,0) 20%, #ffff99 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noreferrer\">\u226bDM\u306e\u767a\u9001\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u5909\u3048\u308b\u3060\u3051\u3067\u958b\u5c01\u7387\u30fb\u53cd\u97ff\u7387\u306f\u4e0a\u304c\u308b\uff1f<\/a><\/span><\/p>\n<h2>\u304a\u308f\u308a\u306b<\/h2>\n<p>\u4ee5\u4e0a\u3001DM\u306eNG\u4f8b\u3092\u7d39\u4ecb\u3057\u3066\u304d\u307e\u3057\u305f\u304c\u3001\u3042\u306a\u305f\u306e\u4f1a\u793e\u306eDM\u306e\u8ab2\u984c\u3084\u6539\u5584\u70b9\u306f\u898b\u3064\u304b\u308a\u307e\u3057\u305f\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u8a18\u4e8b\u306e\u30c6\u30fc\u30de\u3068\u306f\u53cd\u5bfe\u306b\u3001\u300c\u7d76\u5bfe\u306b\u30b4\u30df\u7bb1\u884c\u304d\u3057\u306a\u3044\u90f5\u4fbf\u7269\u3068\u306f\u306a\u306b\u304b\uff1f\u300d\u3068\u8003\u3048\u3066\u307f\u308b\u3068\u3001\u6050\u3089\u304f\u591a\u304f\u306e\u65b9\u304c\u3001\u5bb6\u65cf\u3084\u77e5\u308a\u5408\u3044\u304b\u3089\u306e\u500b\u4eba\u7684\u306a\u624b\u7d19\u3084\u3001\u8acb\u6c42\u66f8\u306a\u3069\u306e\u5927\u5207\u306a\u304a\u77e5\u3089\u305b\u304c\u601d\u3044\u6d6e\u304b\u3076\u306e\u3067\u306f\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u3064\u307e\u308aDM\u3082\u3001\u300c\u500b\u4eba\u7684\u306a\u624b\u7d19\u300d\u300c\u5927\u5207\uff08\u7279\u5225\uff09\u306a\u304a\u77e5\u3089\u305b\u300d\u3067\u3042\u308b\u3088\u3046\u306b\u6f14\u51fa\u3059\u308c\u3070\u3001\u30b4\u30df\u7bb1\u76f4\u884c\u306f\u514d\u308c\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u305d\u306e\u3042\u305f\u308a\u3092\u5ff5\u982d\u306b\u7f6e\u304d\u306a\u304c\u3089\u3001\u4ed6\u306e\u8a18\u4e8b\u3082\u53c2\u8003\u306b\u3057\u3066\u3044\u305f\u3060\u304d\u3001\u300c\u6368\u3066\u3089\u308c\u306a\u3044DM\u3065\u304f\u308a\u300d\u3092\u76ee\u6307\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n<span 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