{"id":13847,"date":"2025-02-28T14:23:54","date_gmt":"2025-02-28T05:23:54","guid":{"rendered":"https:\/\/sellmarke.jp\/article\/?p=13847"},"modified":"2026-08-24T15:06:38","modified_gmt":"2026-08-24T06:06:38","slug":"customer-loyalty","status":"publish","type":"post","link":"https:\/\/sellmarke.jp\/article\/marketing-list\/customer-loyalty\/","title":{"rendered":"\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\uff08\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\uff09\u3068\u306f\uff1f\u6539\u5584\u65bd\u7b56\u3068\u8a08\u6e2c\u65b9\u6cd5\u3092\u89e3\u8aac"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-16334\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2025\/02\/3f838deffff3146da55d8b53f35c3c60.jpg\" alt=\"\" width=\"2100\" height=\"1400\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2025\/02\/3f838deffff3146da55d8b53f35c3c60.jpg 2100w, 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100%);\"><strong>\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3068\u306f\u3001\u9867\u5ba2\u304c\u7279\u5b9a\u306e\u30d6\u30e9\u30f3\u30c9\u3084\u4f01\u696d\u306b\u5bfe\u3057\u3066\u6301\u3064\u89aa\u3057\u307f\u3084\u611b\u7740\u3092\u611f\u3058\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/strong><\/span><br 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\/>\n\u307e\u305f\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306f\u300cLoyalty\u300d\u3068\u8868\u73fe\u3055\u308c\u307e\u3059\u304c\u3001\u82f1\u8a9e\u8868\u8a18\u3067\u306f\u300cRoyalty\u300d\u3068\u6df7\u540c\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002Royalty\u306f\u738b\u65cf\u3084\u738b\u4f4d\u3001\u6c17\u54c1\u3068\u3044\u3063\u305f\u610f\u5473\u5408\u3044\u3092\u6301\u3064\u8a00\u8449\u3067\u3042\u308a\u3001Loyalty\u3068\u306f\u660e\u78ba\u306b\u9055\u3046\u610f\u5473\u3092\u6301\u3061\u307e\u3059\u3002<\/p>\n<h3>\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u306e\u9055\u3044<\/h3>\n<p>\u9867\u5ba2\u306e\u611f\u60c5\u3092\u8868\u3059\u8a00\u8449\u306e\u4e2d\u306b\u306f\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3060\u3051\u3067\u306f\u306a\u304f\u300c\u9867\u5ba2\u6e80\u8db3\u5ea6\u300d\u3068\u3044\u3046\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<br 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100%);\">\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u304c\u9ad8\u304f\u306a\u308b\u307b\u3069\u4e57\u308a\u63db\u3048\u308b\u53ef\u80fd\u6027\u306f\u4f4e\u304f\u306a\u308b\u3068\u3044\u3048\u307e\u3059\u3002<\/span><\/p>\n<h3>\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u306e\u9055\u3044<\/h3>\n<p><span style=\"background: linear-gradient(to bottom, rgba(255,255,102,0) 20%, #ffff99 100%);\">\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u306f\u3001\u9867\u5ba2\u304c\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u3068\u3069\u308c\u3060\u3051\u7a4d\u6975\u7684\u306b\u95a2\u308f\u3063\u3066\u3044\u308b\u304b\u3092\u793a\u3059\u8a00\u8449\u3067\u3059\u3002<\/span><br 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\/>\n\u9078\u629e\u306f\u60f3\u50cf\u4ee5\u4e0a\u306b\u5fc3\u8eab\u306b\u8ca0\u62c5\u3092\u304b\u3051\u308b\u884c\u52d5\u3067\u3042\u308b\u3053\u3068\u304b\u3089\u3001\u3067\u304d\u308b\u3060\u3051\u4fe1\u983c\u3067\u304d\u308b\u4f01\u696d\u3084\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u9078\u3073\u305f\u304c\u308b\u3082\u306e\u3067\u3059\u3002<span style=\"background: linear-gradient(to bottom, rgba(255,255,102,0) 20%, #ffff99 100%);\">\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u304c\u9ad8\u304f\u306a\u308b\u307b\u3069\u9867\u5ba2\u304c\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u3092\u7d99\u7d9a\u7684\u306b\u5229\u7528\u3059\u308b\u305f\u3081\u3001\u89e3\u7d04\u7387\u304c\u4f4e\u304f\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3>\u53e3\u30b3\u30df\u306e\u5897\u52a0<\/h3>\n<p>\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u304c\u9ad8\u304f\u306a\u308b\u3053\u3068\u3067\u9867\u5ba2\u306f\u5468\u308a\u306e\u4eba\u3084SNS\u306a\u3069\u306b\u3001\u826f\u304b\u3063\u305f\u65e8\u3092\u4f1d\u3048\u305f\u3044\u3068\u601d\u3046\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n\u3044\u308f\u3086\u308b\u53e3\u30b3\u30df\u306b\u306a\u308b\u3082\u306e\u3067\u3059\u304c\u3001\u3053\u306e\u53e3\u30b3\u30df\u306e\u5897\u52a0\u306f\u4f01\u696d\u306b\u3068\u3063\u3066\u65b0\u305f\u306a\u9867\u5ba2\u7372\u5f97\u306e\u624b\u6bb5\u3068\u306a\u308b\u306e\u3067\u3059\u3002<span style=\"background: linear-gradient(to bottom, rgba(255,255,102,0) 20%, #ffff99 100%);\">\u9867\u5ba2\u81ea\u8eab\u304c\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u3057\u3066\u304f\u308c\u308b\u305f\u3081\u3001\u4f01\u696d\u306f\u8cbb\u7528\u3092\u304b\u3051\u305a\u306b\u96c6\u5ba2\u3001\u304a\u3088\u3073\u8cfc\u5165\u6570\u306e\u5897\u52a0\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h2>\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\uff08\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\uff09\u3092\u4e0b\u3052\u308b\u8981\u56e0<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13850\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2025\/02\/10080_00043_2.jpg\" alt=\"\" width=\"480\" height=\"313\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2025\/02\/10080_00043_2.jpg 660w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2025\/02\/10080_00043_2-300x195.jpg 300w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2025\/02\/10080_00043_2-90x60.jpg 90w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/p>\n<p>\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u304c\u4e0b\u304c\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u30d5\u30a1\u30f3\u304c\u6e1b\u308b\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u304c\u6e1b\u308b\u3053\u3068\u3068\u8a00\u3044\u63db\u3048\u3089\u308c\u307e\u3059\u3002<br \/>\n\u4e0b\u8a18\u306e\u3088\u3046\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u306f\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u4f4e\u4e0b\u3092\u62db\u3044\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p><strong>\u25cf\u554f\u3044\u5408\u308f\u305b\u306b\u5bfe\u3059\u308b\u5bfe\u5fdc\u304c\u9045\u3044<\/strong><br \/>\n<strong>\u25cf\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u306e\u983b\u5ea6\u304c\u4f4e\u3059\u304e\u308b<\/strong><br \/>\n<strong>\u25cf\u9867\u5ba2\u304c\u671b\u3093\u3060\u30c1\u30e3\u30cd\u30eb\uff08\u30e1\u30fc\u30eb\u3001\u96fb\u8a71\u3001SNS\u306a\u3069\uff09\u3067\u5bfe\u5fdc\u304c\u3067\u304d\u306a\u3044<\/strong><br \/>\n<strong>\u25cf\u4f1a\u54e1\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3059\u308b\u305f\u3081\u306b\u306f\u9577\u671f\u5951\u7d04\u304c\u5fc5\u8981<\/strong><br \/>\n<strong>\u25cf\u89e3\u7d04\u306b\u306f\u591a\u984d\u306e\u9055\u7d04\u91d1\u304c\u767a\u751f\u3059\u308b<\/strong><br \/>\n<strong>\u25cf\u89e3\u7d04\u624b\u7d9a\u304d\u306e\u30d7\u30ed\u30bb\u30b9\u304c\u7169\u96d1<\/strong><\/p>\n<p>\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u304c\u4e0b\u304c\u3063\u3066\u3057\u307e\u3046\u3068\u3001\u9867\u5ba2\u306f\u307b\u304b\u306e\u5e97\u8217\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u76ee\u3092\u5411\u3051\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u9867\u5ba2\u96e2\u308c\u304c\u9032\u3093\u3067\u3057\u307e\u3044\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u8cfc\u5165\u304c\u6ede\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u304b\u3089\u3001\u58f2\u4e0a\u304c\u4f4e\u8ff7\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<h3>\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\uff08\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\uff09\u3092\u9ad8\u3081\u308b\u65bd\u7b56<\/h3>\n<p>\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u4f01\u696d\u5074\u304b\u3089\u7a4d\u6975\u7684\u306b\u65bd\u7b56\u3092\u884c\u3046\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<br \/>\n\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5b9f\u8df5\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u6df1\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u3092\u5897\u3084\u3059<\/h3>\n<p><span style=\"background: linear-gradient(to bottom, rgba(255,255,102,0) 20%, #ffff99 100%);\">\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u5411\u4e0a\u306e\u305f\u3081\u306b\u306f\u3001\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306e\u304a\u554f\u3044\u5408\u308f\u305b\u3084SNS\u3067\u306e\u60c5\u5831\u767a\u4fe1\u306a\u3069\u3067\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/span><br \/>\n\u63a5\u70b9\u304c\u5897\u3048\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306f\u300c\u81ea\u5206\u304c\u5927\u5207\u306b\u3055\u308c\u3066\u3044\u308b\u300d\u3068\u611f\u3058\u308b\u305f\u3081\u3001\u4f01\u696d\u306b\u5bfe\u3057\u3066\u7279\u5225\u306a\u611f\u60c5\u3092\u62b1\u304f\u3053\u3068\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002\u63a5\u70b9\u3092\u5897\u3084\u3059\u65b9\u6cd5\u306e\u4e00\u4f8b\u3068\u3057\u3066\u3001\u5b9a\u671f\u7684\u306a\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3084\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\uff08\u4ee5\u4e0b\u3001DM\uff09\u306a\u3069\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5186\u6ed1\u306b\u3057\u3001\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u89aa\u8fd1\u611f\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u3092\u5897\u3084\u3059\u65bd\u7b56\u306f\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3067\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n<span style=\"text-decoration: underline; color: #999999;\"><a style=\"color: #999999;\" href=\"https:\/\/sellmarke.jp\/article\/marketing-list\/attracting-customers-idea\/?utm_source=ownedmedia&amp;utm_medium=dmsensei&amp;utm_campaign=customer-loyalty_2502_1\" target=\"_blank\" rel=\"noopener noreferrer\">\u226b\u96c6\u5ba2\u30a2\u30a4\u30c7\u30a2\u3092\u5927\u516c\u958b\uff01\u9867\u5ba2\u3092\u60f9\u304d\u3064\u3051\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u65b9\u6cd5\u3092\u89e3\u8aac<\/a><\/span><\/p>\n<h3>\u7279\u5225\u611f\u3084\u304a\u5f97\u611f\u3092\u611f\u3058\u3089\u308c\u308b\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u308b<\/h3>\n<p><span style=\"background: linear-gradient(to bottom, rgba(255,255,102,0) 20%, #ffff99 100%);\">\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u304c\u9ad8\u3044\u72b6\u614b\u306b\u3059\u308b\u306b\u306f\u3001\u4fa1\u683c\u4ee5\u4e0a\u306e\u4fa1\u5024\u3092\u9867\u5ba2\u306b\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/span><br \/>\n\u300c\u5024\u6bb5\u306e\u5272\u306b\u306f\u8cea\u304c\u826f\u3044\u300d\u3068\u601d\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u3001\u7279\u5225\u611f\u3084\u304a\u5f97\u611f\u3092\u611f\u3058\u3066\u3082\u3089\u3048\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u9650\u5b9a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u7279\u5178\u306e\u63d0\u4f9b\u3001\u4f1a\u54e1\u5411\u3051\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3082\u3042\u308b\u3067\u3057\u3087\u3046\u3002\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u7279\u5225\u611f\u3084\u304a\u5f97\u611f\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<h3>\u9867\u5ba2\u306e\u58f0\u3092\u6b63\u3057\u304f\u628a\u63e1\u3059\u308b<\/h3>\n<p>\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u3092\u6301\u3064\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u304c\u3001\u4e00\u65b9\u901a\u884c\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u907f\u3051\u307e\u3057\u3087\u3046\u3002<span style=\"background: linear-gradient(to bottom, rgba(255,255,102,0) 20%, #ffff99 100%);\">\u9867\u5ba2\u304c\u4f55\u3092\u6c42\u3081\u3066\u3044\u308b\u306e\u304b\u3092\u7406\u89e3\u3057\u3001\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><br \/>\n\u3057\u304b\u3057\u3001\u9867\u5ba2\u306e\u611f\u60c5\u306f\u5b9a\u6027\u7684\u3067\u3042\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u691c\u8a0e\u3057\u305f\u4eba\u306b\u3088\u3063\u3066\u898b\u89e3\u306b\u500b\u4eba\u5dee\u304c\u751f\u307e\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u305d\u3053\u3067\u5f8c\u307b\u3069\u3054\u8aac\u660e\u3059\u308b\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\u3084\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\u3001\u30cd\u30c3\u30c8\u30ea\u30d4\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\u3092\u53c2\u8003\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2>\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\uff08\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\uff09\u306e\u8a08\u6e2c\u306b\u4f7f\u3048\u308b\u6307\u6a19<\/h2>\n<p>\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u8a08\u6e2c\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u6307\u6a19\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13851\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2025\/02\/10080_00043_3.jpg\" alt=\"\" width=\"511\" height=\"333\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2025\/02\/10080_00043_3.jpg 660w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2025\/02\/10080_00043_3-300x195.jpg 300w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2025\/02\/10080_00043_3-90x60.jpg 90w\" sizes=\"auto, (max-width: 511px) 100vw, 511px\" \/><\/p>\n<h3>NPS\uff08\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\uff09<\/h3>\n<p><span style=\"background: linear-gradient(to bottom, rgba(255,255,102,0) 20%, #ffff99 100%);\">NPS\uff08\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\uff09\u3068\u306f\u3001\u9867\u5ba2\u304c\u3069\u308c\u3060\u3051\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u4ed6\u8005\u306b\u63a8\u85a6\u3059\u308b\u610f\u5411\u304c\u3042\u308b\u304b\u3092\u6e2c\u308b\u6307\u6a19\u3067\u3059\u3002<\/span><br \/>\nNPS\u306f\u300c\u63a8\u5968\u8005\u306e\u5272\u5408 &#8211; \u6279\u5224\u8005\u306e\u5272\u5408\u300d\u3067\u7b97\u51fa\u3067\u304d\u308b\u6307\u6a19\u3067\u3042\u308a\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306b0\u70b9\u304b\u308910\u70b9\u3067\u8a55\u4fa1\u304c\u5206\u304b\u308c\u307e\u3059\u3002<\/p>\n<p>\u25cf0\u301c6\u70b9\uff1a\u6279\u5224\u8005<br \/>\n\u25cf7\u301c8\u70b9\uff1a\u4e2d\u7acb\u8005<br \/>\n\u25cf9\u301c10\u70b9\uff1a\u63a8\u5968\u8005<\/p>\n<p>\u70b9\u6570\u304c\u9ad8\u3044\u307b\u3069\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3082\u9ad8\u3044\u72b6\u614b\u3092\u6307\u3057\u3066\u304a\u308a\u3001\u7d99\u7d9a\u3057\u3066\u5229\u7528\u3057\u3066\u3082\u3089\u3048\u308b\u72b6\u614b\u3060\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<h3>LTV\uff08\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff09<\/h3>\n<p><span style=\"background: linear-gradient(to bottom, rgba(255,255,102,0) 20%, #ffff99 100%);\">LTV\uff08\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff09\u306f\u3001\u3072\u3068\u308a\u306e\u9867\u5ba2\u304c\u751f\u6daf\u306b\u308f\u305f\u3063\u3066\u4f01\u696d\u306b\u3082\u305f\u3089\u3059\u5229\u76ca\u3092\u6307\u3059\u6307\u6a19\u306b\u306a\u308a\u307e\u3059\u3002<\/span><br \/>\n\u4e0b\u8a18\u306e\u3088\u3046\u306b\u3055\u307e\u3056\u307e\u306a\u6570\u5f0f\u3067\u8a08\u7b97\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u25cfLTV = \u5e73\u5747\u8cfc\u5165\u5358\u4fa1 \u00d7 \u5e73\u5747\u8cfc\u5165\u56de\u6570<br \/>\n\u25cfLTV = \u5e73\u5747\u8cfc\u5165\u5358\u4fa1 \u00d7 \u5229\u76ca\u7387 \u00d7 \u7d99\u7d9a\u671f\u9593<br \/>\n\u25cfLTV = \u5e74\u9593\u53d6\u5f15\u984d \u00d7 \u5229\u76ca\u7387 \u00d7 \u7d99\u7d9a\u671f\u9593<\/p>\n<p>LTV\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u8cfc\u5165\u5358\u4fa1\u30fb\u8cfc\u5165\u56de\u6570\u30fb\u7d99\u7d9a\u671f\u9593\u3092\u9ad8\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\nLTV\u304c\u9ad8\u3044\u9867\u5ba2\u306f\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u304c\u9ad8\u3044\u9867\u5ba2\u3067\u3042\u308a\u3001\u751f\u6daf\u306b\u308f\u305f\u3063\u3066\u591a\u304f\u306e\u58f2\u4e0a\u306b\u8ca2\u732e\u3057\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n<h3>NRS\uff08\u30cd\u30c3\u30c8\u30ea\u30d4\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\uff09<\/h3>\n<p><span style=\"background: linear-gradient(to bottom, rgba(255,255,102,0) 20%, #ffff99 100%);\">NRS\uff08\u30cd\u30c3\u30c8\u30ea\u30d4\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\uff09\u3068\u306f\u3001\u9867\u5ba2\u304c\u7e70\u308a\u8fd4\u3057\u8cfc\u5165\u3059\u308b\u610f\u5411\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<\/span><br \/>\n\u5148\u8ff0\u3057\u305fNPS\u3082\u7528\u3044\u3089\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u6307\u6a19\u3067\u3059\u304c\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a\u554f\u984c\u3082\u304b\u304b\u3048\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u25cf\u60c5\u5831\u306e\u6b63\u78ba\u6027\u304c\u78ba\u4fdd\u3057\u306b\u304f\u3044<br \/>\n\u25cf\u30b9\u30b3\u30a2\u306b\u7d0d\u5f97\u611f\u3092\u5f97\u3089\u308c\u306a\u3044\u3053\u3068\u304c\u3042\u308b<br \/>\n\u25cf\u30b9\u30b3\u30a2\u304c\u4f4e\u3044\u5834\u5408\u3001\u81ea\u793e\u5f93\u696d\u54e1\u306e\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u304c\u4f4e\u4e0b\u3057\u3066\u3057\u307e\u3046\u61f8\u5ff5\u304c\u3042\u308b<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a\u61f8\u5ff5\u3092\u6255\u3057\u3087\u304f\u3059\u308b\u305f\u3081\u306b\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u30e1\u30a4\u30f3\u306e\u6307\u6a19\u3068\u3057\u305fNRS\u304c\u8003\u6848\u3055\u308c\u307e\u3057\u305f\u3002<br \/>\nNRS\u306f\u300c\u30ea\u30d4\u30fc\u30bf\u30fc\u7387 &#8211; \u96e2\u53cd\u30ea\u30b9\u30af\u3092\u62b1\u3048\u3066\u3044\u308b\u4eba\u306e\u5272\u5408\u300d\u3067\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002NRS\u306f1\u5e74\u5f8c\u306e\u7d99\u7d9a\u5229\u7528\u3092\u5177\u4f53\u7684\u306b\u3059\u308b\u6307\u6a19\u3067\u3042\u308a\u3001\u4e0b\u8a185\u6bb5\u968e\u3067\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u25cf1\uff5e3\uff1a\u96e2\u53cd\u30ea\u30b9\u30af\u3092\u62b1\u3048\u3066\u3044\u308b\u4eba<br \/>\n\u25cf4\uff1a\u4e2d\u7acb\u8005<br \/>\n\u25cf5\uff1a\u30ea\u30d4\u30fc\u30bf\u30fc<\/p>\n<p>\u96e2\u53cd\u30ea\u30b9\u30af\u3092\u62b1\u3048\u3066\u3044\u308b\u4eba\u306f\u30011\u5e74\u4ee5\u5185\u306b\u8cfc\u5165\u3057\u306a\u304f\u306a\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u72b6\u614b\u3067\u3059\u3002<br \/>\n\u3053\u308c\u3089\u306e\u4eba\u3092\u30ab\u30d0\u30fc\u3059\u308b\u306e\u304b\u3001\u305d\u308c\u3068\u3082\u4e2d\u7acb\u8005\u3092\u30ea\u30d4\u30fc\u30bf\u30fc\u306b\u80b2\u6210\u3059\u308b\u306e\u304b\u306a\u3069\u306e\u6226\u7565\u306f\u3001\u4f01\u696d\u306e\u65b9\u91dd\u306b\u4f9d\u5b58\u3057\u307e\u3059\u3002<\/p>\n<h2>\u304a\u308f\u308a\u306b<\/h2>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3068\u306f\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u306a\u306e\u304b\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3057\u305f\u3002<br \/>\n\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3068\u306f\u3001\u9867\u5ba2\u304c\u7279\u5b9a\u306e\u30d6\u30e9\u30f3\u30c9\u3084\u4f01\u696d\u306b\u5bfe\u3057\u3066\u6301\u3064\u89aa\u3057\u307f\u3084\u611b\u7740\u3092\u611f\u3058\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u5358\u4fa1\u3084\u30ea\u30d4\u30fc\u30c8\u7387\u306e\u5411\u4e0a\u3001\u89e3\u7d04\u7387\u306e\u4f4e\u4e0b\u3001\u53e3\u30b3\u30df\u306e\u5897\u52a0\u3068\u3044\u3063\u305f\u30e1\u30ea\u30c3\u30c8\u3092\u5f97\u3089\u308c\u307e\u3059\u3002<strong><span style=\"background: linear-gradient(to bottom, rgba(255,255,102,0) 20%, #ffff99 100%);\">\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u624b\u6bb5\u3068\u3057\u3066\u3001\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/span><\/strong><\/p>\n<p>\u63a5\u70b9\u3092\u5897\u3084\u3059\u65b9\u6cd5\u306e\u4e00\u4f8b\u3068\u3057\u3066\u3001\u5b9a\u671f\u7684\u306a\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3084DM\u306e\u767a\u9001\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<br \/>\n\u5f53\u30b5\u30fc\u30d3\u30b9\u300c<span style=\"text-decoration: underline; color: #ff6600;\"><a style=\"color: #ff6600; text-decoration: underline;\" href=\"https:\/\/sellmarke.jp\/?utm_source=ownedmedia&amp;utm_medium=dmsensei&amp;utm_campaign=customer-loyalty_2502_2\" target=\"_blank\" rel=\"noopener noreferrer\">\u30bb\u30eb\u30de\u30fc\u30b1<\/a><\/span>\u300d\u3067\u306f\u3001DM\u306b\u304b\u304b\u308b\u4f5c\u696d\u306e\u624b\u9593\u524a\u6e1b\u30fb\u30b3\u30b9\u30c8\u524a\u6e1b\u3092\u3054\u63d0\u6848\u3057\u3066\u3044\u307e\u3059\u3002\u62c5\u5f53\u55b6\u696d\u3084\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u30b9\u30bf\u30c3\u30d5\u304c\u624b\u539a\u304f\u30d5\u30a9\u30ed\u30fc\u3044\u305f\u3057\u307e\u3059\u306e\u3067\u3001\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u304a\u60a9\u307f\u306e\u65b9\u3001\u304a\u6c17\u8efd\u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002<br \/>\n\u30bb\u30eb\u30de\u30fc\u30b1\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u306f<span style=\"text-decoration: underline; color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/sellmarke.jp\/?utm_source=ownedmedia&amp;utm_medium=dmsensei&amp;utm_campaign=customer-loyalty_2502_3\" target=\"_blank\" rel=\"noopener noreferrer\">\u30b3\u30c1\u30e9<\/a><\/span>\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u7af6\u4e89\u304c\u6fc0\u5316\u3059\u308b\u73fe\u4ee3\u306b\u304a\u3044\u3066\u3001\u4f01\u696d\u306e\u6210\u9577\u3084\u58f2\u4e0a\u3092\u5de6\u53f3\u3059\u308b\u306e\u306f\u3001\u9867\u5ba2\u3068\u306e\u7d46\u306e\u5f37\u3055\u3067\u3059\u3002 \u4e00\u5ea6\u304d\u308a\u306e\u53d6\u5f15\u3067\u7d42\u308f\u3089\u305b\u305a\u3001\u9577\u304f\u611b\u3055\u308c\u308b\u5b58\u5728\u306b\u306a\u308b\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5411\u4e0a\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u305d\u3053\u3067\u672c\u8a18\u4e8b\u3067\u306f\u3001\u2026<span class=\"read-more\"><a 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