{"id":14720,"date":"2025-07-25T18:31:31","date_gmt":"2025-07-25T09:31:31","guid":{"rendered":"https:\/\/sellmarke.jp\/article\/?p=14720"},"modified":"2026-10-28T15:45:29","modified_gmt":"2026-10-28T06:45:29","slug":"dm-retention-strategy","status":"publish","type":"post","link":"https:\/\/sellmarke.jp\/article\/direct-mail-list\/dm-retention-strategy\/","title":{"rendered":"\u9867\u5ba2\u96e2\u8131\u3092\u9632\u3050\uff01DM\u767a\u9001\uff0b\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u6226\u7565\u3092\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14723\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2025\/07\/d349b42514eada280d2b84cba1dd31e3.jpg\" alt=\"\u9867\u5ba2\u96e2\u8131\u3092\u9632\u3050\uff01DM\u767a\u9001\uff0b\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u6226\u7565\u3092\u5fb9\u5e95\u89e3\u8aac\" width=\"2100\" height=\"1400\" 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href=\"https:\/\/sellmarke.jp\/article\/direct-mail-list\/send-direct-mail\/\" target=\"_blank\" rel=\"noopener 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style=\"text-decoration: underline;\"><strong>\u9867\u5ba2\u3054\u3068\u306e\u95a2\u5fc3\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u5206\u6790\u3057\u3001\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u60c5\u5831\u63d0\u4f9b\u3092\u884c\u3048\u3070\u3001\u96e2\u53cd\u3092\u9632\u304e\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/strong><\/span>MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u30c4\u30fc\u30eb\u3084CRM\u306e\u5c0e\u5165\u306b\u3088\u308a\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306e\u5bfe\u5fdc\u3082\u52b9\u7387\u5316\u3067\u304d\u307e\u3059\u3002\u52a0\u3048\u3066\u3001\u9867\u5ba2\u306e\u58f0\u3092\u96c6\u3081\u308bVOC\u5206\u6790\u306b\u3088\u308a\u3001\u30cb\u30fc\u30ba\u306e\u5909\u5316\u3084\u4e0d\u6e80\u70b9\u3092\u65e9\u671f\u306b\u767a\u898b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h3>\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3084\u7279\u5178\u3092\u8a2d\u8a08\u3059\u308b<\/h3>\n<p>\u30ea\u30d4\u30fc\u30c8\u4fc3\u9032\u3084\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5411\u4e0a\u306e\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3092\u4fc3\u3059\u4ed5\u7d44\u307f\u3065\u304f\u308a\u304c\u52b9\u679c\u7684\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u8cfc\u5165\u91d1\u984d\u306b\u5fdc\u3058\u3066\u30dd\u30a4\u30f3\u30c8\u3092\u4ed8\u4e0e\u3057\u305f\u308a\u3001\u518d\u6765\u8a2a\u6642\u306b\u30af\u30fc\u30dd\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u8a2d\u3051\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u518d\u884c\u52d5\u3092\u5f8c\u62bc\u3057\u3067\u304d\u307e\u3059\u3002<span style=\"text-decoration: underline;\"><strong>VIP\u4f1a\u54e1\u5236\u5ea6\u3084\u30d0\u30fc\u30b9\u30c7\u30fc\u7279\u5178\u306a\u3069\u3001\u9650\u5b9a\u6027\u306e\u3042\u308b\u65bd\u7b56\u306f\u300c\u81ea\u5206\u3060\u3051\u300d\u3068\u3044\u3046\u610f\u8b58\u3092\u9ad8\u3081\u3001\u95a2\u4fc2\u6027\u306e\u5f37\u5316\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/strong><\/span>\u3053\u3046\u3057\u305f\u7279\u5178\u65bd\u7b56\u306f\u3001\u9867\u5ba2\u306e\u6e80\u8db3\u5ea6\u3084\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u3001\u7d50\u679c\u3068\u3057\u3066\u9867\u5ba2\u96e2\u308c\u306e\u9632\u6b62\u306b\u8ca2\u732e\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u9867\u5ba2\u96e2\u308c\u3092\u9632\u3050\u305f\u3081\u306e\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u307e\u305a\u306f\u9867\u5ba2\u306b\u3064\u3044\u3066\u306e\u7406\u89e3\u3092\u6df1\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u304b\u3051\u3066\u54c1\u8cea\u3092\u6539\u5584\u3057\u3001\u95a2\u5fc3\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u306a\u3069\u3092\u898b\u3048\u308b\u5316\u3057\u307e\u3059\u3002\u7279\u5178\u3092\u4ed8\u4e0e\u3059\u308b\u3053\u3068\u3082\u6709\u52b9\u3067\u3059\u304c\u3001\u5f97\u3089\u308c\u305f\u60c5\u5831\u3088\u308a\u3069\u306e\u3088\u3046\u306a\u7279\u5178\u304c\u559c\u3070\u308c\u308b\u304b\u3092\u78ba\u8a8d\u3057\u3066\u304b\u3089\u6c7a\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2>\u9867\u5ba2\u96e2\u308c\u3092\u6e2c\u308b\u6307\u6a19<\/h2>\n<p>\u9867\u5ba2\u96e2\u308c\u3092\u9632\u3050\u306b\u306f\u3001\u307e\u305a\u73fe\u72b6\u3092\u6570\u5024\u3068\u3057\u3066\u53ef\u8996\u5316\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4ee5\u4e0b\u3067\u306f\u3001\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u72b6\u6cc1\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u6709\u52b9\u306a\u6307\u6a19\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14716\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2025\/07\/10080_00065_3.jpg\" alt=\"\" width=\"566\" height=\"369\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2025\/07\/10080_00065_3.jpg 660w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2025\/07\/10080_00065_3-300x195.jpg 300w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2025\/07\/10080_00065_3-90x60.jpg 90w\" sizes=\"auto, (max-width: 566px) 100vw, 566px\" \/><\/p>\n<h3>\u9867\u5ba2\u89e3\u7d04\u7387<\/h3>\n<p>\u9867\u5ba2\u89e3\u7d04\u7387\u3068\u306f\u3001\u4e00\u5b9a\u671f\u9593\u5185\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u89e3\u7d04\u3057\u305f\u9867\u5ba2\u306e\u5272\u5408\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<span style=\"text-decoration: underline;\"><strong>\u7b97\u51fa\u5f0f\u306f\u300c\u671f\u9593\u5185\u306e\u89e3\u7d04\u8005\u6570 \u00f7 \u671f\u9996\u306e\u9867\u5ba2\u6570 \u00d7 100\u300d\u3067\u8868\u3055\u308c\u307e\u3059\u3002<\/strong><\/span>\u3053\u306e\u6570\u5024\u304c\u9ad8\u3044\u5834\u5408\u306f\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3001\u5bfe\u5fdc\u4f53\u5236\u306b\u5bfe\u3057\u3066\u4e0d\u6e80\u304c\u3042\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u3001\u539f\u56e0\u5206\u6790\u3068\u5bfe\u7b56\u304c\u6025\u52d9\u3068\u306a\u308a\u307e\u3059\u3002\u7279\u306b\u5b9a\u671f\u5951\u7d04\u578b\u30b5\u30fc\u30d3\u30b9\u306b\u304a\u3044\u3066\u306f\u3001\u9867\u5ba2\u89e3\u7d04\u7387\u304c\u4e8b\u696d\u7d99\u7d9a\u6027\u3092\u5de6\u53f3\u3059\u308b\u305f\u3081\u3001\u5e38\u306b\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u3079\u304d\u6307\u6a19\u3067\u3059\u3002<\/p>\n<h3>\u6708\u6b21\u7d4c\u5e38\u53ce\u76ca<\/h3>\n<p>\u6708\u6b21\u7d4c\u5e38\u53ce\u76ca\uff08MRR\uff1aMonthly Recurring Revenue\uff09\u306f\u3001\u6bce\u6708\u5b89\u5b9a\u7684\u306b\u5f97\u3089\u308c\u308b\u53ce\u76ca\u3092\u8868\u3057\u307e\u3059\u3002\u5b9a\u984d\u8ab2\u91d1\u578b\u306e\u30b5\u30fc\u30d3\u30b9\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u6307\u6a19\u3067\u3042\u308a\u3001\u89e3\u7d04\u3084\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30c0\u30a6\u30f3\u30bb\u30eb\u306e\u5f71\u97ff\u304c\u6570\u5024\u306b\u53cd\u6620\u3055\u308c\u307e\u3059\u3002\u524d\u6708\u6bd4\u3067MRR\u304c\u6e1b\u5c11\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u9867\u5ba2\u96e2\u308c\u3084\u5229\u7528\u983b\u5ea6\u306e\u4f4e\u4e0b\u304c\u80cc\u666f\u306b\u3042\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u5bfe\u5fdc\u304c\u5fc5\u8981\u3067\u3059\u3002\u53cd\u5bfe\u306b\u5897\u52a0\u50be\u5411\u3067\u3042\u308c\u3070\u3001\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u65bd\u7b56\u306e\u6210\u679c\u304c\u51fa\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>\u53ce\u76ca\u89e3\u7d04\u7387<\/h3>\n<p>\u53ce\u76ca\u89e3\u7d04\u7387\uff08Revenue Churn Rate\uff09\u306f\u3001\u89e3\u7d04\u306b\u3088\u3063\u3066\u5931\u308f\u308c\u305f\u53ce\u76ca\u306e\u5272\u5408\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<span style=\"text-decoration: underline;\"><strong>\u8a08\u7b97\u5f0f\u306f\u300c\u89e3\u7d04\u306b\u3088\u308b\u640d\u5931 \u00f7 \u524d\u6708\u306e\u7dcf\u7d4c\u5e38\u53ce\u76ca \u00d7 100\u300d\u3067\u3059\u3002<\/strong><\/span>\u5358\u306a\u308b\u9867\u5ba2\u6570\u3067\u306f\u306a\u304f\u3001\u53ce\u76ca\u3078\u306e\u5f71\u97ff\u5ea6\u5408\u3044\u3092\u628a\u63e1\u3067\u304d\u308b\u305f\u3081\u3001\u9ad8\u5358\u4fa1\u9867\u5ba2\u306e\u96e2\u53cd\u3092\u898b\u9003\u3055\u305a\u306b\u6e08\u307f\u307e\u3059\u3002\u3053\u306e\u6307\u6a19\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u58f2\u4e0a\u306b\u4e0e\u3048\u308b\u30ea\u30b9\u30af\u3092\u6570\u5024\u3067\u4e88\u6e2c\u30fb\u7ba1\u7406\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>\u304a\u308f\u308a\u306b<\/h2>\n<p>\u9867\u5ba2\u96e2\u308c\u3092\u9632\u3050\u305f\u3081\u306b\u306f\u3001\u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u306e\u8ab2\u984c\u306e\u53ef\u8996\u5316\u3068\u7684\u78ba\u306a\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u65bd\u7b56\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002DM\u306a\u3069\u3092\u6d3b\u7528\u3057\u3001\u7d99\u7d9a\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u4f01\u696d\u306e\u6301\u7d9a\u7684\u6210\u9577\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>\u5f53\u793e<span style=\"text-decoration: underline; color: #3366ff;\"><strong><a style=\"color: #3366ff; text-decoration: underline;\" href=\"https:\/\/www.dm-s.co.jp\/?utm_source=ownedmedia&amp;utm_medium=dmsensei&amp;utm_campaign=dm-retention-strategy_2507_1\" target=\"_blank\" rel=\"noopener\">\u30c7\u30a3\u30fc\u30a8\u30e0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u30ba(\u682a)<\/a><\/strong><\/span>\u3067\u306f\u3001\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u5370\u5237\u304b\u3089\u767a\u9001\u307e\u3067\u3092WEB\u3067\u6ce8\u6587\u30fb\u5b8c\u7d50\u3067\u304d\u308b\u300c<span style=\"text-decoration: underline; color: #ff6600;\"><strong><a style=\"color: #ff6600; text-decoration: underline;\" href=\"https:\/\/sellmarke.jp\/?utm_source=ownedmedia&amp;utm_medium=dmsensei&amp;utm_campaign=dm-retention-strategy_2507_2\" target=\"_blank\" rel=\"noopener noreferrer\">\u30bb\u30eb\u30de\u30fc\u30b1<\/a><\/strong><\/span>\u300d\u3092\u904b\u55b6\u3057\u3066\u3044\u307e\u3059\u3002<br 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noreferrer\">\u3053\u3061\u3089\u306e\u30d5\u30a9\u30fc\u30e0<\/a><\/span>\u3088\u308a\u304a\u6c17\u8efd\u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e8b\u696d\u306e\u6210\u9577\u306b\u306f\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3060\u3051\u3067\u306a\u304f\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u306e\u7dad\u6301\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u6e80\u8db3\u5ea6\u306e\u4f4e\u4e0b\u3084\u7af6\u5408\u4ed6\u793e\u306e\u53f0\u982d\u306b\u3088\u308a\u3001\u300c\u9867\u5ba2\u96e2\u308c\u300d\u304c\u6df1\u523b\u306a\u8ab2\u984c\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002 \u3053\u3061\u3089\u306e\u8a18\u4e8b\u3067\u306f\u3001\u9867\u5ba2\u96e2\u308c\u306e\u539f\u56e0\u306b\u2026<span class=\"read-more\"><a 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