{"id":1475,"date":"2018-08-06T06:00:26","date_gmt":"2018-08-05T21:00:26","guid":{"rendered":"https:\/\/sellmarke.jp\/article\/?p=1475"},"modified":"2025-01-23T15:48:59","modified_gmt":"2025-01-23T06:48:59","slug":"difference-between-direct-mail-and-posting","status":"publish","type":"post","link":"https:\/\/sellmarke.jp\/article\/direct-mail-list\/difference-between-direct-mail-and-posting\/","title":{"rendered":"\u30dd\u30b9\u30c6\u30a3\u30f3\u30b0\u3068DM\u306e\u9055\u3044\u306f\uff1f\u4f7f\u3044\u5206\u3051\u306e\u5177\u4f53\u4f8b\u3082\u3054\u7d39\u4ecb"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-13734\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/08\/38ecb47bd6a43362eaac63b5e225dcbe-1024x683.png\" alt=\"\u30dd\u30b9\u30c6\u30a3\u30f3\u30b0\u3068DM\u306e\u9055\u3044\u306f\uff1f \" width=\"665\" height=\"444\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/08\/38ecb47bd6a43362eaac63b5e225dcbe-1024x683.png 1024w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/08\/38ecb47bd6a43362eaac63b5e225dcbe-300x200.png 300w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/08\/38ecb47bd6a43362eaac63b5e225dcbe-768x512.png 768w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/08\/38ecb47bd6a43362eaac63b5e225dcbe-240x160.png 240w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/08\/38ecb47bd6a43362eaac63b5e225dcbe-350x235.png 350w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/08\/38ecb47bd6a43362eaac63b5e225dcbe-90x60.png 90w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/08\/38ecb47bd6a43362eaac63b5e225dcbe-660x440.png 660w\" sizes=\"auto, (max-width: 665px) 100vw, 665px\" \/>\u304a\u5ba2\u69d8\u306b\u5e83\u544a\u7269\uff08\u30c1\u30e9\u30b7\u306a\u3069\uff09\u3092\u5c4a\u3051\u308b\u624b\u6bb5\u3068\u3057\u3066\u3001<span style=\"text-decoration: underline; color: #999999;\"><a style=\"color: #999999; text-decoration: underline;\" href=\"https:\/\/sellmarke.jp\/article\/direct-mail-list\/send-direct-mail\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\uff08DM\uff09<\/a><\/span>\u3068\u30dd\u30b9\u30c6\u30a3\u30f3\u30b0\u306e2\u7a2e\u985e\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u3069\u3061\u3089\u3082\u6700\u7d42\u7684\u306b\u306f\u81ea\u5b85\u306e\u90f5\u4fbf\u30dd\u30b9\u30c8\u306b\u5c4a\u3051\u3089\u308c\u308b\u3082\u306e\u3067\u3059\u304c\u3001\u30e1\u30ea\u30c3\u30c8\u3084\u30c7\u30e1\u30ea\u30c3\u30c8\u3001\u8cbb\u7528\u3001\u95b2\u89a7\u7387\u306a\u3069\u306b\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u7279\u5fb4\u3092\u77e5\u3063\u3066\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u8ca9\u4fc3\u6d3b\u52d5\u306b\u6d3b\u7528\u3057\u3066\u304f\u3060\u3055\u3044\u3002<br 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\/>\n\u25a0\u904e\u53bb\u8cfc\u8cb7\u5c65\u6b74\u7b49\u304b\u3089\u500b\u5225\u306e\u5fd7\u5411\u306b\u6cbf\u3063\u305f\u60c5\u5831\u3092\u63d0\u4f9b\u3067\u304d\u308b\u306e\u3067\u9867\u5ba2\u6e80\u8db3\u5ea6\u306b\u3082\u7e4b\u304c\u308b<\/p>\n<h3>DM\u306e\u30c7\u30e1\u30ea\u30c3\u30c8<\/h3>\n<p>\u25a0\u30ea\u30b9\u30c8\u4f5c\u6210\u3084\u5370\u5237\u7269\u306e\u5185\u5bb9\u306e\u541f\u5473\u7b49\u3001\u5b9f\u65bd\u306b\u6642\u9593\u304c\u304b\u304b\u308a\u3084\u3059\u3044<br \/>\n\u25a0\u90f5\u9001\u8cbb\u7528\u306a\u3069\u306e\u914d\u9001\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b<br \/>\n\u25a0\u8208\u5473\u3092\u6301\u3063\u3066\u3082\u3089\u3048\u306a\u3051\u308c\u3070\u958b\u5c01\u3055\u308c\u305a\u306b\u5e83\u544a\u5185\u5bb9\u304c\u8a8d\u77e5\u3055\u308c\u306a\u3044<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2339 aligncenter\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/08\/difference-between-direct-mail-and-posting_01.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/08\/difference-between-direct-mail-and-posting_01.png 300w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/08\/difference-between-direct-mail-and-posting_01-150x150.png 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2>\u30dd\u30b9\u30c6\u30a3\u30f3\u30b0\u3068DM\u306e\u9055\u3044<\/h2>\n<p>DM\u3068\u30dd\u30b9\u30c6\u30a3\u30f3\u30b0\u3001\u305d\u308c\u305e\u308c\u9055\u3046\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u6301\u3064\u3053\u3068\u304c\u304a\u308f\u304b\u308a\u3044\u305f\u3060\u3051\u305f\u3068\u601d\u3044\u307e\u3059\u3002<br \/>\n\u3053\u3053\u3067\u306f\u4e21\u8005\u306e\u9055\u3044\u306b\u3064\u3044\u3066\u3082\u3046\u5c11\u3057\u8a73\u3057\u304f\u3054\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<h3>\u914d\u5e03\u306e\u76ee\u7684<\/h3>\n<p><span style=\"background: linear-gradient(to bottom, rgba(255,255,102,0) 20%, #ffff99 100%);\"><strong>\u30dd\u30b9\u30c6\u30a3\u30f3\u30b0\u306f\u4e3b\u306b\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3092\u76ee\u7684\u3068\u3057\u305f\u5e83\u7bc4\u56f2\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/strong><\/span><br \/>\n\u30a8\u30ea\u30a2\u3092\u9650\u5b9a\u3057\u3066\u30c1\u30e9\u30b7\u3092\u914d\u5e03\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u3053\u306b\u4f4f\u3093\u3067\u3044\u308b\u6f5c\u5728\u7684\u306a\u9867\u5ba2\u306b\u30ea\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br 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100%);\"><strong>DM\u306f\u65e2\u5b58\u9867\u5ba2\u3084\u65b0\u898f\u65bd\u7b56\u3067\u3082\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308a\u8fbc\u3093\u3067\u76f4\u63a5\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/strong><\/span><br \/>\n\u500b\u5225\u306b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u305f\u60c5\u5831\u3092\u5c4a\u3051\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u9ad8\u3044\u53cd\u5fdc\u3092\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<br 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400;\">DM\u306f\u591a\u304f\u306e\u5834\u5408\u3001\u30c1\u30e9\u30b7\u3092\u5c01\u7b52\u306b\u5165\u308c\u308b\u304b\u30cf\u30ac\u30adDM\u306b\u3059\u308b\u306a\u3069\u3057\u3066\u5b9b\u540d\u3092\u5370\u5b57\u3057\u3001\u90f5\u4fbf\u3084\u3086\u3046\u30e1\u30fc\u30eb\u3001\u305d\u306e\u4ed6\u914d\u9001\u696d\u8005\u306e\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30e1\u30fc\u30eb\u4fbf\u30b5\u30fc\u30d3\u30b9\u3067\u767a\u9001\u3057\u307e\u3059\u3002<br \/>\n<\/span><span style=\"font-weight: 400;\">100\u901a\u7a0b\u5ea6\u3067\u3042\u308c\u3070\u81ea\u793e\u3067\u30c1\u30e9\u30b7\u5c01\u5165\u304b\u3089\u6295\u51fd\u307e\u3067\u884c\u3048\u307e\u3059\u304c\u3001\u5927\u91cf\u306eDM\u3092\u767a\u9001\u3057\u305f\u3044\u5834\u5408\u306f<span style=\"text-decoration: underline;\"><span style=\"color: #999999; text-decoration: underline;\"><a style=\"color: #999999; text-decoration: underline;\" href=\"https:\/\/sellmarke.jp\/\">\u767a\u9001\u4ee3\u884c\u696d\u8005<\/a><\/span><\/span>\u3092\u5229\u7528\u3057\u305f\u65b9\u304c\u52b9\u7387\u7684\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30dd\u30b9\u30c6\u30a3\u30f3\u30b0\u306e\u5834\u5408\u306f\u30011\u901a1\u901a\u306b\u5b9b\u540d\u304c\u7121\u3044\u70ba\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30a8\u30ea\u30a2\u306b\u5b58\u5728\u3059\u308b\u30dd\u30b9\u30c8\u306b\u7121\u4f5c\u70ba\u306b\u6295\u51fd\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u6570\u767e\u679a\u5358\u4f4d\u3067\u3042\u308c\u3070\u81ea\u793e\u3067\u624b\u5206\u3051\u3057\u3066\u914d\u5e03\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304c\u3001\u5927\u91cf\u306b\u914d\u5e03\u3057\u305f\u3044\u3068\u304d\u306f\u914d\u5e03\u696d\u8005\u306b\u4f9d\u983c\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/span><\/p>\n<h3>\u8cbb\u7528\u306e\u9055\u3044<\/h3>\n<p><span style=\"font-weight: 400;\">DM\u3092\u767a\u9001\u3059\u308b\u969b\u306f\u5c01\u7b52\u4ee3\u3001\u767a\u9001\u8cbb\u306f\u6700\u4f4e\u9650\u767a\u751f\u3057\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u767a\u9001\u4ee3\u884c\u696d\u8005\u306b\u4f9d\u983c\u3059\u308b\u5834\u5408\u306f\u5c01\u5165\u4f5c\u696d\u7b49\u306b\u304b\u304b\u308b\u8cbb\u7528\u3082\u5fc5\u8981\u3067\u3059\u3002<br \/>\n<\/span><span style=\"font-weight: 400;\">\u767a\u9001\u4ee3\u884c\u696d\u8005\u306f\u5927\u91cf\u306eDM\u3092\u6271\u3046\u305f\u3081\u767a\u9001\u8cbb\u7528\u304c\u5272\u5b89\u306b\u306a\u308a\u3001DM\u3065\u304f\u308a\u306e\u30a2\u30c9\u30d0\u30a4\u30b9\u3092\u3082\u3089\u3048\u305f\u308a\u3059\u308b\u306a\u3069\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30dd\u30b9\u30c6\u30a3\u30f3\u30b0\u306e\u5834\u5408\u3082\u696d\u8005\u306b\u4f9d\u983c\u3059\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u30c1\u30e9\u30b7\u6295\u51fd\u306e\u8cbb\u7528\u304c\u304b\u304b\u308a\u307e\u3059\u3002<br \/>\n<\/span><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u30dd\u30b9\u30c6\u30a3\u30f3\u30b0\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d30\u304b\u304f\u7d5e\u308a\u8fbc\u3081\u306a\u3044\u3068\u3044\u3046\u30c7\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u306e\u3067\u3001\u53cd\u97ff\u7387\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u306fDM\u306e\u6570\u500d\u306e\u30c1\u30e9\u30b7\u3092\u307e\u304f\u5fc5\u8981\u304c\u3042\u308a\u3001\u30c1\u30e9\u30b7\u306e\u5370\u5237\u4ee3\u3082\u305d\u306e\u5206\u591a\u304f\u304b\u304b\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3>\u95b2\u89a7\u7387\u30fb\u53cd\u97ff\u7387\u306e\u9055\u3044<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-2338\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/08\/difference-between-direct-mail-and-posting_02.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/08\/difference-between-direct-mail-and-posting_02.png 300w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/08\/difference-between-direct-mail-and-posting_02-150x150.png 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>DM\u306f\u5b9b\u540d\u304c\u8a18\u8f09\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u305d\u306e\u5834\u3067\u6368\u3066\u3089\u308c\u308b\u3053\u3068\u306f\u3042\u307e\u308a\u306a\u304f\u3001\u958b\u5c01\u7387\u306f\u7d0475%(\u203b1)\u3068\u3044\u3046\u30c7\u30fc\u30bf\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u304b\u306a\u308a\u591a\u304f\u306e\u4eba\u306f\u5c01\u7b52\u3092\u958b\u3051\u3066\u4e2d\u306e\u30c1\u30e9\u30b7\u3092\u898b\u308b\u3088\u3046\u3067\u3059\u3002\u3055\u3089\u306bDM\u306e\u5185\u5bb9\u306b\u3064\u3044\u3066\u30cd\u30c3\u30c8\u3067\u8abf\u3079\u305f\u308a\u3001\u5b9f\u969b\u306b\u5e97\u3092\u8a2a\u308c\u305f\u308a\u3059\u308b\u306a\u3069\u3001\u4f55\u3089\u304b\u306e\u884c\u52d5\u3092\u3068\u308b\u30a2\u30af\u30b7\u30e7\u30f3\u7387\u306f\u7d0420%(\u203b2)\u306b\u3082\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u203b1\uff652\u53c2\u7167 : <span style=\"color: #999999;\"><a style=\"color: #999999;\" href=\"https:\/\/www.jdma.or.jp\/upload\/research\/20-2014-000059.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\u300cDM\u30e1\u30c7\u30a3\u30a2\u5b9f\u614b\u8abf\u67fb2013\u300d\u8981\u7d04\u7248<\/a><\/span><\/p>\n<div style=\"clear: both;\"><\/div>\n<p>\u4e00\u65b9\u3067\u30dd\u30b9\u30c6\u30a3\u30f3\u30b0\u306f\u5b9b\u540d\u304c\u306a\u3044\u305f\u3081\u3001\u4e00\u77a5\u3057\u3066\u8208\u5473\u3092\u60f9\u304b\u308c\u306a\u304b\u3063\u305f\u3089\u305d\u306e\u5834\u3067\u30de\u30f3\u30b7\u30e7\u30f3\u306a\u3069\u306e\u5171\u6709\u30b9\u30da\u30fc\u30b9\u306b\u3042\u308b\u30b4\u30df\u7bb1\u306b\u6368\u3066\u3089\u308c\u308b\u53ef\u80fd\u6027\u306f\u3001\u3069\u3046\u3057\u3066\u3082\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002\u95b2\u89a7\u7387\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u306f\u3001\u5272\u5f15\u30af\u30fc\u30dd\u30f3\u3092\u5370\u5237\u3059\u308b\u306a\u3069\u3057\u3066\u304a\u5f97\u611f\u3092\u8a34\u6c42\u3059\u308b\u5de5\u592b\u304c\u5fc5\u8981\u3068\u306a\u3063\u3066\u304d\u307e\u3059\u3002\u30dd\u30b9\u30c6\u30a3\u30f3\u30b0\u306e\u53cd\u97ff\u7387\u306f\u4e00\u822c\u7684\u306b0.1\u301c0.3%\u3068\u3044\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u52b9\u679c\u6e2c\u5b9a\u306e\u305f\u3081\u306b\u306f\u30c1\u30e9\u30b7\u5c02\u7528\u306e\u96fb\u8a71\u756a\u53f7\u3092\u8a2d\u5b9a\u3059\u308b\u3001\u30af\u30fc\u30dd\u30f3\u756a\u53f7\u3092\u5370\u5237\u3059\u308b\u3001\u306a\u3069\u304c\u30aa\u30b9\u30b9\u30e1\u3067\u3059\u3002<\/p>\n<h3>\u30af\u30ec\u30fc\u30e0\u767a\u751f\u306e\u30ea\u30b9\u30af<\/h3>\n<p>\u307e\u305f\u3001\u30dd\u30b9\u30c6\u30a3\u30f3\u30b0\u306fDM\u3068\u6bd4\u3079\u3066\u30af\u30ec\u30fc\u30e0\u304c\u767a\u751f\u3057\u3084\u3059\u3044\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u30dd\u30b9\u30c6\u30a3\u30f3\u30b0\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308a\u8fbc\u307f\u306b\u304f\u304f\u3001\u30a8\u30ea\u30a2\u5358\u4f4d\u3067\u914d\u5e03\u3055\u308c\u308b\u305f\u3081\u3001\u53d7\u3051\u53d6\u308b\u4eba\u304c\u5e83\u544a\u5185\u5bb9\u306b\u95a2\u5fc3\u304c\u306a\u3044\u5834\u5408\u3067\u3082\u5c4a\u3044\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u7121\u95a2\u4fc2\u306a\u5c64\u306b\u5ba3\u4f1d\u7269\u304c\u5c4a\u304f\u3068\u300c\u4e0d\u8981\u306a\u5e83\u544a\u304c\u9001\u3089\u308c\u3066\u304d\u305f\u300d\u300c\u8ff7\u60d1\u3060\u300d\u3068\u611f\u3058\u308b\u4eba\u3082\u591a\u304f\u3001\u30af\u30ec\u30fc\u30e0\u306b\u3064\u306a\u304c\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u3082\u3042\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u53cd\u5bfe\u306b\u3001DM\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u304c\u660e\u78ba\u3067\u3042\u308b\u305f\u3081\u3001\u9867\u5ba2\u304c\u95a2\u5fc3\u3092\u6301\u3063\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u3001\u30af\u30ec\u30fc\u30e0\u767a\u751f\u306e\u30ea\u30b9\u30af\u304c\u4f4e\u304f\u306a\u308a\u307e\u3059\u3002<br \/>\n\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3057\u305f\u500b\u5225\u914d\u4fe1\u304c\u53ef\u80fd\u306a\u305f\u3081\u3001\u53d7\u3051\u624b\u306e\u8ca0\u62c5\u304c\u5c11\u306a\u304f\u3001\u5e83\u544a\u3078\u306e\u53cd\u611f\u3082\u5c11\u306a\u304f\u306a\u308a\u307e\u3059\u3002<br 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