{"id":1502,"date":"2018-08-20T06:00:41","date_gmt":"2018-08-19T21:00:41","guid":{"rendered":"https:\/\/sellmarke.jp\/article\/?p=1502"},"modified":"2026-08-07T13:34:00","modified_gmt":"2026-08-07T04:34:00","slug":"what-is-direct-marketing","status":"publish","type":"post","link":"https:\/\/sellmarke.jp\/article\/marketing-list\/what-is-direct-marketing\/","title":{"rendered":"\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7279\u5fb4\u3068\u624b\u6cd58\u9078\uff01\u30e1\u30ea\u30c3\u30c8\u3068\u6ce8\u610f\u70b9\u3082\u89e3\u8aac"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-16223\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/08\/0ad8d6ac7b317f61f29e826c2abaff4e.jpg\" alt=\"\" width=\"2100\" height=\"1400\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/08\/0ad8d6ac7b317f61f29e826c2abaff4e.jpg 2100w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/08\/0ad8d6ac7b317f61f29e826c2abaff4e-300x200.jpg 300w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/08\/0ad8d6ac7b317f61f29e826c2abaff4e-768x512.jpg 768w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/08\/0ad8d6ac7b317f61f29e826c2abaff4e-1024x683.jpg 1024w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/08\/0ad8d6ac7b317f61f29e826c2abaff4e-240x160.jpg 240w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/08\/0ad8d6ac7b317f61f29e826c2abaff4e-90x60.jpg 90w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/08\/0ad8d6ac7b317f61f29e826c2abaff4e-660x440.jpg 660w\" sizes=\"auto, (max-width: 2100px) 100vw, 2100px\" \/>\u8fd1\u5e74\u3001\u307e\u3059\u307e\u3059\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u308b\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3002\u304b\u3064\u3066\u306f\u901a\u4fe1\u8ca9\u58f2\u4f1a\u793e\u306e\u5c02\u58f2\u7279\u8a31\u3068\u3044\u3063\u305f\u30a4\u30e1\u30fc\u30b8\u3067\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u3044\u307e\u3084\u4fdd\u967a\u3001\u6559\u80b2\u3001\u30a2\u30d1\u30ec\u30eb\u3001\u4e0d\u52d5\u7523\u2026\u2026\u306a\u3069\u3001\u696d\u754c\u3084\u4f01\u696d\u898f\u6a21\u3001B to B\/B to C\u554f\u308f\u305a\u3001\u591a\u304f\u306e\u4f01\u696d\u306b\u5c0e\u5165\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u6700\u5927\u306e\u8981\u56e0\u306f\u3001\u3044\u3046\u307e\u3067\u3082\u306a\u304f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u767a\u5c55\u3067\u3059\u3002\u306a\u304b\u3067\u3082WEB\u4e0a\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u304c\u8a73\u7d30\u306b\u53ef\u8996\u5316\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3053\u3068\u3001\u305d\u308c\u306b\u3068\u3082\u306a\u3046\u5e83\u544a\u6280\u8853\u306e\u9032\u5316\u3001\u305d\u3057\u3066\u4f01\u696d\u3068\u6d88\u8cbb\u8005\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u5bb9\u6613\u306b\u306a\u3063\u305f\u3053\u3068\u304c\u5927\u304d\u306a\u30dd\u30a4\u30f3\u30c8\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3068\u306f\u3044\u3048\u3001\u305d\u306e\u6b74\u53f2\u306f\u53e4\u304f\u3001\u5fc5\u8981\u306a\u77e5\u8b58\u3084\u30ce\u30a6\u30cf\u30a6\u306f\u81a8\u5927\u306a\u91cf\u306b\u306e\u307c\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u666e\u53ca\u306b\u3088\u308a\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u306b\u65b0\u305f\u306a\u8981\u7d20\u3067\u3042\u308b\u300c\u691c\u7d22\u300d\u304c\u52a0\u308f\u3063\u305f\u3053\u3068\u3067\u3001\u30a2\u30ca\u30ed\u30b0\u65bd\u7b56\u306e\u307f\u306e\u6642\u4ee3\u3068\u306f\u624b\u6cd5\u3084\u5f62\u3082\u5c11\u3057\u305a\u3064\u5909\u308f\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u6700\u65b0\u306e\u300c\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u6642\u4ee3\u306e\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u306e\u7279\u5fb4\u3084\u30e1\u30ea\u30c3\u30c8\u306b\u3064\u3044\u3066\u3001\u6700\u4f4e\u9650\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u57fa\u672c\u77e5\u8b58\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u30dd\u30a4\u30f3\u30c8\u3092\u3057\u307c\u3063\u3066\u307e\u3068\u3081\u307e\u3057\u305f\u3002\u8208\u5473\u30ec\u30d9\u30eb\u306e\u65b9\u304b\u3089\u5b9f\u65bd\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u65b9\u307e\u3067\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>&#x1f50d;\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044\uff01<br 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noreferrer\">\u226b\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u523a\u3055\u308b\uff01\u3059\u3050\u306b\u6d3b\u7528\u3067\u304d\u308b\u5e83\u544a\u306e\u8a34\u6c42\u8ef812\u9078<\/a><\/span><\/p>\n<h2>\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f<\/h2>\n<p>\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u7c21\u5358\u306b\u3044\u3046\u3068\u300c\u4f01\u696d\u304c\u9867\u5ba2\u3068\u76f4\u63a5\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u56f3\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u306e\u3053\u3068\u3067\u3059\u3002\u3053\u3053\u3067\u3044\u3046\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u306f\u3001\u4f01\u696d\u304b\u3089\u306e\u30bb\u30fc\u30eb\u30b9\u3084\u60c5\u5831\u767a\u4fe1\u3001\u305d\u308c\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u304b\u3089\u306e\u30ec\u30b9\u30dd\u30f3\u30b9\u3084\u30a2\u30af\u30b7\u30e7\u30f3\uff08\u554f\u3044\u5408\u308f\u305b\u30fb\u8cc7\u6599\u8acb\u6c42\u30fb\u8cfc\u5165\u30fb\u6765\u5e97\u306a\u3069\uff09\u3092\u542b\u307f\u307e\u3059\u3002\u3064\u307e\u308a\u76f4\u63a5\u7684\u304b\u3064\u53cc\u65b9\u5411\u7684\u3002\u30c6\u30ec\u30d3CM\u3084\u65b0\u805e\u5e83\u544a\u3067\u3001\u4e0d\u7279\u5b9a\u591a\u6570\u306e\u6d88\u8cbb\u8005\u306b\u4e00\u65b9\u7684\u306b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u767a\u4fe1\u3059\u308b\u30de\u30b9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u5bfe\u7acb\u7684\u306a\u624b\u6cd5\u3067\u3059\u3002\u30c0\u30a4\u30ec\u30af\u30c8\u30ec\u30b9\u30dd\u30f3\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u547c\u3070\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2661\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/10\/what-is-direct-marketing-01.png\" alt=\"\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\" width=\"549\" height=\"277\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/10\/what-is-direct-marketing-01.png 549w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/10\/what-is-direct-marketing-01-300x151.png 300w\" sizes=\"auto, (max-width: 549px) 100vw, 549px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2662\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/10\/what-is-direct-marketing-02.png\" alt=\"\u30de\u30b9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\" width=\"550\" height=\"308\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/10\/what-is-direct-marketing-02.png 550w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/10\/what-is-direct-marketing-02-300x168.png 300w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/10\/what-is-direct-marketing-02-340x190.png 340w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" 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loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2663\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/10\/what-is-direct-marketing-03.png\" alt=\"\u5316\u7ca7\u54c1\u901a\u8ca9 \u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u4fc3\u9032\u65bd\u7b56\u4f8b\" width=\"680\" height=\"239\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/10\/what-is-direct-marketing-03.png 680w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/10\/what-is-direct-marketing-03-300x105.png 300w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/10\/what-is-direct-marketing-03-660x232.png 660w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/p>\n<h2>\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5168\u4f53\u50cf<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2664\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/10\/what-is-direct-marketing-04.png\" alt=\"\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5168\u4f53\u50cf\" width=\"680\" height=\"362\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/10\/what-is-direct-marketing-04.png 680w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/10\/what-is-direct-marketing-04-300x160.png 300w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/10\/what-is-direct-marketing-04-660x351.png 660w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/p>\n<p>\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5168\u4f53\u50cf\u3092\u7c21\u7565\u7684\u306b\u307e\u3068\u3081\u305f\u306e\u304c\u4e0a\u306e\u56f3\u3067\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u30e1\u30c7\u30a3\u30a2\u3084\u65bd\u7b56\u306b\u3064\u3044\u3066\u306f\u306e\u3061\u307b\u3069\u8aac\u660e\u3057\u307e\u3059\u3002\u3053\u3053\u3067\u6ce8\u76ee\u3057\u3066\u3082\u3089\u3044\u305f\u3044\u306e\u306f\u3001\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u300c\u4e00\u5ea6\u5546\u54c1\u3092\u58f2\u3063\u3066\u7d42\u308f\u308a\u300d\u3067\u306f\u306a\u304f\u3001\u30d5\u30a7\u30fc\u30ba\u3054\u3068\u306b\u3055\u307e\u3056\u307e\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u91cd\u306d\u306a\u304c\u3089\u3001\u9867\u5ba2\u3068\u9577\u304f\u4ed8\u304d\u5408\u3044\u3092\u7d9a\u3051\u3066\u3044\u304f\uff08\u305d\u308c\u306b\u3088\u3063\u3066\u58f2\u4e0a\u3092\u4e0a\u3052\u3066\u3044\u304f\uff09\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<h2>\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7279\u5fb4<\/h2>\n<p>\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u3001\u6b21\u306e5\u3064\u306b\u4ee3\u8868\u3055\u308c\u308b\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2665\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/10\/what-is-direct-marketing-05.png\" alt=\"\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e5\u3064\u306e\u7279\u5fb4\" width=\"680\" height=\"131\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/10\/what-is-direct-marketing-05.png 680w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/10\/what-is-direct-marketing-05-300x58.png 300w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/10\/what-is-direct-marketing-05-660x127.png 660w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/p>\n<p>\u4e00\u3064\u305a\u3064\u8aac\u660e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3>\u30c0\u30a4\u30ec\u30af\u30c8\uff08Direct\uff09<\/h3>\n<p>\u6700\u5927\u306e\u7279\u5fb4\u306f\u3001\u9867\u5ba2\u3068\u300c\u76f4\u63a5\u300d\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u308b\u3068\u3044\u3046\u70b9\u3067\u3059\u3002\u4e0d\u7279\u5b9a\u591a\u6570\u306b\u5411\u3051\u305f\u30de\u30b9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u9055\u3044\u3001\u9867\u5ba2\u3092\u30ea\u30b9\u30c8\u5316\u3057\u3001\u300c\u8ab0\u304c\u300d\u554f\u3044\u5408\u308f\u305b\u3084\u8cc7\u6599\u8acb\u6c42\u3001\u8cfc\u5165\u3068\u3044\u3046\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u3068\u3063\u305f\u304b\u3001\u3068\u3044\u3046\u3053\u3068\u3092\u30c7\u30fc\u30bf\u5316\u3067\u304d\u308b\u304b\u3089\u3053\u305d\u53ef\u80fd\u306a\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u306b\u3068\u3063\u3066\u306f\u300c\u4e0d\u7279\u5b9a\u591a\u6570\u306e\u8ab0\u304b\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u81ea\u5206\u81ea\u8eab\u300d\u306b\u5b9b\u3066\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u53d7\u3051\u308b\u3053\u3068\u306b\u306a\u308b\u306e\u3067\u3001\u5e83\u544a\u30fb\u8ca9\u4fc3\u30c4\u30fc\u30eb\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3082\u201c\u81ea\u5206\u3054\u3068\u201d\u3068\u3057\u3066\u53d7\u3051\u53d6\u3089\u308c\u3084\u3059\u304f\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u7cbe\u5ea6\u3082\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n<h3>\u30e1\u30b8\u30e3\u30e9\u30d6\u30eb\uff08Measurable\uff09<\/h3>\n<p>\u300c\u6e2c\u5b9a\u53ef\u80fd\u300d\u3068\u3044\u3046\u610f\u5473\u3067\u3059\u3002\u7d19\u30fbWEB\u554f\u308f\u305a\u3001\u3042\u3089\u3086\u308b\u5e83\u544a\u30fb\u8ca9\u4fc3\u65bd\u7b56\u306e\u53cd\u97ff\u3092\u6570\u5b57\u3067\u6e2c\u5b9a\u3067\u304d\u308b\u306e\u306f\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5927\u304d\u306a\u5f37\u307f\u3067\u3059\u3002\u5e83\u544a\u306e\u8cbb\u7528\u4f53\u52b9\u679c\u306f\u3082\u3061\u308d\u3093\u3001\u300c\u4f55\u4ef6\u306e\u8cc7\u6599\u8acb\u6c42\u304c\u3042\u3063\u3066\u3001\u305d\u306e\u3046\u3061\u4f55\u4eba\u304c\u5f8c\u306b\u8cfc\u5165\u306b\u3044\u305f\u3063\u305f\u304b\u300d\u3068\u3044\u3063\u305f\u3088\u3046\u306a\u3053\u3068\u3082\u660e\u78ba\u306b\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>\u7d50\u679c\u304c\u5b9a\u91cf\u7684\u306b\u628a\u63e1\u3067\u304d\u308b\u3068\u3001\u8ab2\u984c\u306e\u767a\u898b\u3084\u6539\u5584\u3082\u5bb9\u6613\u306b\u306a\u308a\u307e\u3059\u3002\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5e83\u544a\u30fb\u8ca9\u4fc3\u30c4\u30fc\u30eb\u306e\u6539\u5584\u7b56\u3068\u3057\u3066\u4e00\u822c\u7684\u306a\u306e\u304c\u300cAB\u30c6\u30b9\u30c8\u300d\u306b\u306a\u308a\u307e\u3059\u3002\u7570\u306a\u308b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\uff08\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u3084\u30c7\u30b6\u30a4\u30f3\u306a\u3069\uff09\u306eDM\u3092\u540c\u3058\u5c5e\u6027\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u540c\u90e8\u6570\u767a\u9001\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u7d50\u679c\u3092\u6e2c\u5b9a\u3057\u306a\u304c\u3089\u52b9\u679c\u306e\u9ad8\u3044\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u898b\u51fa\u3057\u3066\u3086\u304f\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u3042\u308b\u5927\u624b\u901a\u8ca9\u4f1a\u793e\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u672c\u756a\u5c55\u958b\u524d\u306b\u306f\u5fc5\u305a\u5c0f\u898f\u6a21\u306e\u30c6\u30b9\u30c8\u3092\u7e70\u308a\u8fd4\u3057\u3001\u3082\u3063\u3068\u3082\u7d50\u679c\u306e\u826f\u304b\u3063\u305f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u5e83\u544a\u3084DM\u3092\u672c\u756a\u306b\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>\u30ef\u30f3 \u30c8\u30a5 \u30ef\u30f3\uff08One to one\uff09<\/h3>\n<p>\u76f4\u8a33\u3059\u308b\u3068\u300c\uff11\u5bfe\uff11\u300d\u3068\u306a\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u4f55\u4e07\u3001\u4f55\u5341\u4e07\u306e\u9867\u5ba2\u3092\u62b1\u3048\u3066\u3044\u3066\u3082\u3001\u500b\u3005\u306e\u9867\u5ba2\u306b\u5408\u308f\u305b\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u304a\u3053\u306a\u3046\u306e\u304c\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u300c\u25cb\u25cb\u770c\u306b\u304a\u4f4f\u3044\u306e\u65b9\u3078\u300d\u3068\u5730\u57df\u3067\u30b3\u30d4\u30fc\u3092\u5909\u3048\u305f\u308a\u3001\u65e2\u5b58\u9867\u5ba2\u5411\u3051\u306eDM\u3067\u3082\u898b\u8fbc\u307f\u5ba2\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u306a\u3069\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u3088\u3063\u3066\u6328\u62f6\u6587\u306e\u6587\u9762\u3092\u5909\u3048\u305f\u308a\u3059\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n<p>EC\u30b5\u30a4\u30c8\u306e\u5834\u5408\u306a\u3089\u3001\u9867\u5ba2\u306eWEB\u4e0a\u3067\u306e\u884c\u52d5\u5c65\u6b74\uff08\u95b2\u89a7\u30da\u30fc\u30b8\u30fb\u8cfc\u5165\u5546\u54c1\uff09\u306b\u3082\u3068\u3065\u3044\u3066\u3001\u30aa\u30b9\u30b9\u30e1\u5546\u54c1\u306e\u63d0\u6848\u304c\u3067\u304d\u307e\u3059\u3002\u8cfc\u5165\u5f8c\u306b\u9001\u308b\u30e1\u30fc\u30eb\u306e\u5185\u5bb9\u3082\u3001\u8cfc\u5165\u5546\u54c1\u3084\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6642\u306b\u3001\u7d2f\u8a08\u8cfc\u5165\u91d1\u984d\u306b\u5408\u308f\u305b\u3066\u3001\u7570\u306a\u3063\u305f\u30aa\u30d5\u30a1\u30fc\uff08\u7279\u5178\uff09\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30b7\u30c3\u30d7\uff08Relationship\uff09<\/h3>\n<p>\u300c\u95a2\u4fc2\u300d\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u300c\u58f2\u308b\u300d\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u3068\u306e\u89aa\u5bc6\u611f\u3084\u4fe1\u983c\u611f\u3092\u91b8\u6210\u3057\u3001\u300c\u3064\u306a\u304c\u308a\u300d\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u3068\u826f\u597d\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u7d99\u7d9a\u7684\u306a\u53d6\u5f15\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u3082\u9ad8\u307e\u308a\u3001\u9577\u671f\u7684\u3067\u5b89\u5b9a\u3057\u305f\u5229\u76ca\u5897\u52a0\u304c\u898b\u8fbc\u3081\u307e\u3059\u3002\u9867\u5ba2\u306e\u56f2\u3044\u8fbc\u307f\u3001\u512a\u826f\u9867\u5ba2\u5316\u306a\u3069\u3055\u307e\u3056\u307e\u306a\u547c\u3073\u65b9\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u76ee\u7684\u306f\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff08LTV\uff1d\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u3001\uff11\u56de\u8cfc\u5165\u3057\u3066\u304f\u308c\u308b\u3060\u3051\u306e\u4e00\u898b\u3055\u3093\u3067\u306f\u306a\u304f\u3001\u4f55\u5ea6\u3082\u304a\u5e97\u306b\u901a\u3063\u3066\u304f\u308c\u308b\u5e38\u9023\u3055\u3093\u3092\u5927\u5207\u306b\u3057\u3001\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<h3>\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\uff08Interactive\uff09<\/h3>\n<p>\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u3068\u306f\u300c\u53cc\u65b9\u5411\u306e\u300d\u300c\u5bfe\u8a71\u578b\u306e\u300d\u3068\u3044\u3046\u610f\u5473\u3067\u3059\u3002\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306e\u5c5e\u6027\u3084\u8cfc\u5165\u5c65\u6b74\u3092\u30c7\u30fc\u30bf\u5316\u3059\u308b\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u9867\u5ba2\u3068\u306e\u53cc\u65b9\u5411\u306e\u3084\u308a\u53d6\u308a\u304c\u53ef\u80fd\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u8cfc\u5165\u5ba2\u3078\u306f\u304a\u793c\u72b6\u306e\u767a\u9001\u3001\u30ea\u30d4\u30fc\u30c8\u5ba2\u306b\u306f\u5225\u306e\u30aa\u30b9\u30b9\u30e1\u5546\u54c1\u306e\u63d0\u6848\u2026\u306a\u3069\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306e\u884c\u52d5\u306b\u5bfe\u5fdc\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u304a\u3053\u306a\u3044\u307e\u3059\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u5b9f\u969b\u306b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3068\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u304a\u58f0\uff08\u4f53\u9a13\u8ac7\uff09\u3092\u52df\u3063\u3066\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u6539\u5584\u306b\u3064\u306a\u3052\u305f\u308a\u3001\u6ce8\u6587\u53d7\u4ed8\u306a\u3069\u306e\u30b3\u30fc\u30eb\u6642\u306b\u6f5c\u5728\u30cb\u30fc\u30ba\u3092\u6398\u308a\u8d77\u3053\u3057\u305f\u308a\u3059\u308b\u306e\u3082\u5927\u5207\u306a\u65bd\u7b56\u3067\u3059\u3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loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2666\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/10\/what-is-direct-marketing-06.png\" alt=\"\u9867\u5ba2\u7372\u5f97\u3068\u9867\u5ba2\u6d3b\u6027\u5316\u30d7\u30ed\u30bb\u30b9\u4e21\u65b9\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3064\u3044\u3066\" width=\"680\" height=\"172\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/10\/what-is-direct-marketing-06.png 680w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/10\/what-is-direct-marketing-06-300x76.png 300w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/10\/what-is-direct-marketing-06-660x167.png 660w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/p>\n<p>\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6700\u5927\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u3057\u3066\u3001\u9867\u5ba2\u7372\u5f97\u3068\u9867\u5ba2\u6d3b\u6027\u5316\u4e21\u65b9\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u3068\u3044\u3046\u70b9\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3068\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u80b2\u6210\u304c\u4e21\u7acb\u3067\u304d\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306a\u306e\u3067\u3059\u3002<\/p>\n<h3>\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3067\u898b\u8fbc\u307f\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1<\/h3>\n<p>\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u5fc3\u3092\u793a\u3057\u3001\u5c06\u6765\u9867\u5ba2\u306b\u306a\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u3092\u5897\u3084\u3059\u305f\u3081\u306e\u65bd\u7b56\u306e\u7dcf\u79f0\u3067\u3059\u3002\u3053\u3053\u3067\u3001\u3044\u304b\u306b\u52b9\u7387\u826f\u304f\u8cea\u306e\u9ad8\u3044\u30ea\u30b9\u30c8\u3092\u7372\u5f97\u3067\u304d\u308b\u304b\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5168\u4f53\u306e\u6210\u5426\u3092\u6c7a\u3081\u308b\u3068\u3044\u3063\u3066\u3082\u904e\u8a00\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u4e00\u822c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u306f\u7d19\u30fbWEB\u306e\u5e83\u544a\u3067\u3059\u3002\u901a\u8ca9\u306a\u3089\u30b5\u30f3\u30d7\u30eb\u5546\u54c1\u3084\u521d\u56de\u9650\u5b9a\u5272\u5f15\u4fa1\u683c\u3001\u5e97\u8217\u306a\u3089\u30af\u30fc\u30dd\u30f3\u3001B to B\u3084\u9ad8\u984d\u5546\u6750\u306e\u5834\u5408\u306f\u8cc7\u6599\u8acb\u6c42\u3084\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u30e1\u30eb\u30de\u30ac\u767b\u9332\u306a\u3069\u3067\u96c6\u5ba2\u3092\u56f3\u308a\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u30d7\u30c3\u30b7\u30e5\u578b\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u4ee5\u5916\u306b\u3001\u6700\u8fd1\u305d\u306e\u52b9\u679c\u306e\u9ad8\u3055\u3067\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u306e\u304c\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306a\u3069\u306e\u30d7\u30eb\u578b\u30e1\u30c7\u30a3\u30a2\u3067\u3059\uff08\u8a73\u7d30\u306f\u5f8c\u307b\u3069\u8aac\u660e\u3057\u307e\u3059\uff09\u3002\u307e\u305f\u3001\u5c55\u793a\u4f1a\u306a\u3069\u306e\u30a4\u30d9\u30f3\u30c8\u51fa\u5c55\u3082\u3001\u95a2\u5fc3\u5ea6\u5408\u3044\u306e\u9ad8\u3044\u898b\u8fbc\u307f\u5ba2\u306b\u51fa\u4f1a\u3048\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<h3>\u9867\u5ba2\u3092\u80b2\u3066\u308b\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0<\/h3>\n<p>\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3067\u7372\u5f97\u3057\u305f\u898b\u8fbc\u307f\u5ba2\u3092\u3001\u9867\u5ba2\u304b\u3089\u30ea\u30d4\u30fc\u30bf\u30fc\u3001\u305d\u3057\u3066\u30ed\u30a4\u30e4\u30eb\u9867\u5ba2\u3078\u3068\u80b2\u3066\u308b\u306e\u304c\u300c\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u300d\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002\u30ed\u30a4\u30e4\u30eb\u9867\u5ba2\u3068\u306f\u3001\u3072\u3068\u8a00\u3067\u3044\u3046\u3068\u300c\u30d5\u30a1\u30f3\u300d\u306b\u306a\u308a\u307e\u3059\u3002\u4fa1\u683c\u306a\u3069\u3067\u306f\u306a\u304f\u3001\u5546\u54c1\u3084\u30d6\u30e9\u30f3\u30c9\u3001\u4f1a\u793e\u306b\u4fe1\u983c\u3084\u611b\u7740\u3092\u611f\u3058\u3066\u8cfc\u5165\u3092\u3064\u3065\u3051\u3066\u304f\u308c\u308b\u9867\u5ba2\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u65bd\u7b56\u3068\u3057\u3066\u306f\u3001\u7d99\u7d9a\u7684\u306a\u8cfc\u5165\u30fb\u6765\u5e97\u3092\u3046\u306a\u304c\u3059\u30ea\u30d4\u30fc\u30c8\u4fc3\u9032\u3001\u5ba2\u5358\u4fa1\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u30a2\u30c3\u30d7\u30bb\u30eb\uff08\u9867\u5ba2\u304c\u691c\u8a0e\u4e2d\uff0f\u8cfc\u5165\u4e2d\u306e\u5546\u54c1\u3088\u308a\u9ad8\u984d\u306e\u5546\u54c1\u3092\u3059\u3059\u3081\u308b\u8ca9\u58f2\u624b\u6cd5\uff09\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\uff08\u3042\u308b\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u306b\u95a2\u9023\u5546\u54c1\u3084\u5225\u306e\u5546\u54c1\u3082\u3059\u3059\u3081\u308b\u8ca9\u58f2\u624b\u6cd5\uff09\u3001\u4e00\u5ea6\u96e2\u308c\u305f\u9867\u5ba2\u3092\u547c\u3073\u623b\u3059\u4f11\u7720\u6398\u308a\u8d77\u3053\u3057\uff08\u30ab\u30e0\u30d0\u30c3\u30af\uff09\u3001\u305d\u3057\u3066\u5148\u306b\u6319\u3052\u305fRelationship\uff08\u95a2\u4fc2\uff09\u3092\u6df1\u3081\u308b\u305f\u3081\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3082\u542b\u307e\u308c\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u65bd\u7b56\u3092\u7dcf\u79f0\u3057\u3066\u3001\u300cCRM=Customer Relationship Management\uff08Marketing\uff09\uff1a\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u300d\u3068\u547c\u3070\u308c\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u7a2e\u985e\u306f\u591a\u5c90\u306b\u308f\u305f\u308a\u307e\u3059\u3002\u7d19\u306a\u3089DM\u3001WEB\u306a\u3089\u30e1\u30fc\u30eb\uff08\u30e1\u30eb\u30de\u30ac\uff09\u304c\u4e00\u822c\u7684\u3002\u4ed6\u306b\u3082\u3001\u4ecb\u8b77\u3084\u30b5\u30d7\u30ea\u30e1\u30f3\u30c8\u901a\u8ca9\u306a\u3069\u306e\u30b7\u30cb\u30a2\u5411\u3051\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u3001\u5b9a\u671f\u7684\u306b\u518a\u5b50\u30bf\u30a4\u30d7\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u3092\u767a\u884c\u3057\u3001\u9867\u5ba2\u306e\u5ddd\u67f3\u3001\u7d75\u624b\u7d19\u306a\u3069\u306e\u4f5c\u54c1\u3092\u63b2\u8f09\u3059\u308b\u3053\u3068\u3067\u95a2\u4fc2\u6027\u3092\u6df1\u3081\u3066\u3044\u307e\u3059\u3002\u82e5\u5e74\u5c64\u304b\u3089\u30df\u30c9\u30eb\u5c64\u306b\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3084\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u304c\u4eba\u6c17\u3067\u3059\u3002<\/p>\n<p>\u6700\u8fd1\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6642\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3067\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u308b\u306e\u304c\u300c\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u300d\u3002\u8a18\u61b6\u306b\u6b8b\u308a\u3084\u3059\u304f\u884c\u52d5\u559a\u8d77\u529b\u306e\u9ad8\u3044\u7d19\u30e1\u30c7\u30a3\u30a2\u3068\u3001\u5229\u4fbf\u6027\u306e\u9ad8\u3044WEB\u30e1\u30c7\u30a3\u30a2\u305d\u308c\u305e\u308c\u306e\u7279\u9577\u3092\u6d3b\u304b\u3057\u305f\u4f75\u7528\u65bd\u7b56\u3067\u3059\u3002<\/p>\n<p>&#x1f50d;\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044\uff01<br \/>\n<span style=\"text-decoration: underline; color: #999999;\"><a style=\"color: #999999;\" href=\"https:\/\/sellmarke.jp\/article\/direct-mail-strategy-list\/proper-use-of-mail-magazine-and-direct-mail\/?utm_source=ownedmedia&amp;utm_medium=dmsensei&amp;utm_campaign=what-is-direct-marketing_1808_2\" target=\"_blank\" rel=\"noopener noreferrer\">\u226b\u30e1\u30eb\u30de\u30ac\u00d7DM\u306e\u7d44\u307f\u5408\u308f\u305b\u3067\u58f2\u4e0a\u3092\u30a2\u30c3\u30d7\u3055\u305b\u3088\u3046\uff01\u4e8b\u4f8b\u3082\u3054\u7d39\u4ecb<\/a><\/span><\/p>\n<p>\u307e\u305f\u3001\u201c\u30e2\u30ce\uff08\u5546\u54c1\uff09\u201d\u304b\u3089\u201c\u30b3\u30c8\uff08\u4f53\u9a13\uff09\u201d\u3078\u3068\u3044\u3046\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u754c\u306e\u6f6e\u6d41\u306f\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3082\u5909\u308f\u3089\u305a\u3001\u9867\u5ba2\u3092\u62db\u3044\u3066\u3001\u7d4c\u55b6\u8005\u30fb\u30b9\u30bf\u30c3\u30d5\u3068\u306e\u4ea4\u6d41\u3084\u30d6\u30e9\u30f3\u30c9\u4f53\u9a13\u3092\u76ee\u7684\u3068\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u3092\u958b\u50ac\u3059\u308b\u4f01\u696d\u3082\u591a\u304f\u307f\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3>\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u3044<\/h3>\n<p>\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001<span style=\"background: linear-gradient(to bottom, rgba(255,255,102,0) 20%, #ffff99 100%);\"><strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u3066\u60c5\u5831\u3092\u5c4a\u3051\u3089\u308c\u308b\u305f\u3081\u3001\u7121\u99c4\u306a\u5e83\u544a\u8cbb\u304c\u767a\u751f\u3057\u306b\u304f\u3044<\/strong><\/span>\u3068\u3044\u3046\u5229\u70b9\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u5bfe\u8c61\u3068\u306a\u308b\u9867\u5ba2\u5c64\u3092\u9650\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u3089\u308c\u308b\u70b9\u304c\u5927\u304d\u306a\u9b45\u529b\u3067\u3059\u3002<br \/>\n\u307e\u305f\u3001\u914d\u5e03\u7269\u3084\u9001\u4ed8\u4ef6\u6570\u3092\u67d4\u8edf\u306b\u8abf\u6574\u3067\u304d\u308b\u305f\u3081\u3001\u4e88\u7b97\u306b\u5fdc\u3058\u305f\u65bd\u7b56\u8a2d\u8a08\u304c\u53ef\u80fd\u3067\u3059\u3002<br \/>\n\u7279\u306bDM\uff08\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\uff09\u3067\u306f\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306b\u7570\u306a\u308b\u30c7\u30b6\u30a4\u30f3\u3084\u8a34\u6c42\u5185\u5bb9\u3092\u7528\u610f\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u9ad8\u3044\u53cd\u5fdc\u7387\u304c\u898b\u8fbc\u3081\u307e\u3059\u3002<br \/>\n\u3053\u306e\u3088\u3046\u306b\u3001\u6700\u5c0f\u9650\u306e\u30b3\u30b9\u30c8\u3067\u6700\u5927\u9650\u306e\u52b9\u679c\u3092\u72d9\u3048\u308b\u306e\u304c\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5f37\u307f\u3067\u3059\u3002<\/p>\n<h3>\u52b9\u679c\u6e2c\u5b9a\u304c\u3057\u3084\u3059\u3044<\/h3>\n<p>\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001<span style=\"background: linear-gradient(to bottom, rgba(255,255,102,0) 20%, #ffff99 100%);\"><strong>\u65bd\u7b56\u306e\u52b9\u679c\u3092\u5177\u4f53\u7684\u306a\u6570\u5024\u3067\u78ba\u8a8d\u3057\u3084\u3059\u3044<\/strong><\/span>\u3068\u3044\u3046\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\nQR\u30b3\u30fc\u30c9\u3084\u5c02\u7528\u306e\u7533\u8fbc\u30d5\u30a9\u30fc\u30e0\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30b3\u30fc\u30c9\u306a\u3069\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u3069\u306e\u65bd\u7b56\u304c\u6210\u679c\u306b\u3064\u306a\u304c\u3063\u305f\u306e\u304b\u3092\u660e\u78ba\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<br \/>\n\u52b9\u679c\u6e2c\u5b9a\u304c\u3067\u304d\u308b\u3053\u3068\u306b\u3088\u308a\u3001PDCA\u3092\u8fc5\u901f\u306b\u56de\u3057\u3066\u6b21\u56de\u306e\u65bd\u7b56\u306b\u53cd\u6620\u3067\u304d\u308b\u306e\u3067\u3059\u3002<br \/>\nMA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u30c4\u30fc\u30eb\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u53cd\u5fdc\u3084\u958b\u5c01\u7387\u3001\u30af\u30ea\u30c3\u30af\u7387\u3068\u3044\u3063\u305f\u30c7\u30fc\u30bf\u3082\u53d6\u5f97\u3067\u304d\u307e\u3059\u3002<br \/>\n\u5206\u6790\u7d50\u679c\u3092\u3082\u3068\u306b\u3001\u3088\u308a\u7cbe\u7dfb\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3084\u6539\u5584\u65bd\u7b56\u3092\u5b9f\u884c\u3067\u304d\u308b\u305f\u3081\u3001\u7d99\u7d9a\u7684\u306a\u52b9\u679c\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3055\u308c\u307e\u3059\u3002<\/p>\n<h2>\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e3b\u306a\u624b\u6cd5<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2667\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/10\/what-is-direct-marketing-07.png\" alt=\"\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u4f7f\u308f\u308c\u308b\u30e1\u30c7\u30a3\u30a2\u306e\u7a2e\u985e\" width=\"680\" height=\"116\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/10\/what-is-direct-marketing-07.png 680w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/10\/what-is-direct-marketing-07-300x51.png 300w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/10\/what-is-direct-marketing-07-660x113.png 660w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/p>\n<p>\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001DM\u3092\u4f7f\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u9650\u5b9a\u7684\u306b\u7406\u89e3\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u5b9f\u969b\u306fDM\u306e\u3088\u3046\u306a\u7d19\u5a92\u4f53\u3060\u3051\u3067\u306a\u304f\u3001\u3042\u3089\u3086\u308b\u30e1\u30c7\u30a3\u30a2\u3092\u6d3b\u7528\u3059\u308b\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<p>\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u4f7f\u308f\u308c\u308b\u30e1\u30c7\u30a3\u30a2\u306e\u4ee3\u8868\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>DM<\/h3>\n<p>\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u6d3b\u7528\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u306e\u4ee3\u8868\u683c\u3067\u3059\u3002\u9867\u5ba2\u306e\u884c\u52d5\u5c65\u6b74\u3084\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5408\u308f\u305b\u3066\u3001\u304a\u793c\u72b6\u3084\u30ab\u30bf\u30ed\u30b0\u3001\u5546\u54c1\u898b\u672c\u3084\u8a66\u4f9b\u54c1\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6848\u5185\u3084\u65b0\u5546\u54c1\u306e\u544a\u77e5\u306a\u3069\u3092\u767a\u9001\u3057\u307e\u3059\u3002<\/p>\n<p>\u76ee\u7684\u306f\u3001\u8cfc\u5165\u3084\u6765\u5e97\u3001\u8cc7\u6599\u8acb\u6c42\u306a\u3069\u306e\u30ec\u30b9\u30dd\u30f3\u30b9\u3092\u5f97\u308b\u3053\u3068\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u30b3\u30d4\u30fc\u304b\u3089\u30c7\u30b6\u30a4\u30f3\u3001\u767a\u9001\u65b9\u6cd5\u306b\u81f3\u308b\u307e\u3067\u3001\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306e\u30ce\u30a6\u30cf\u30a6\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<p>\u65b0\u898f\u958b\u62d3\u306b\u3082\u6709\u52b9\u3067\u3059\u304c\u3001\u7279\u306b\u58f2\u4e0a\u3078\u306e\u30a4\u30f3\u30d1\u30af\u30c8\u304c\u5927\u304d\u3044\u30ea\u30d4\u30fc\u30c8\u4fc3\u9032\u3084\u30a2\u30c3\u30d7\u30bb\u30eb\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u65bd\u7b56\u3067\u5927\u304d\u306a\u52b9\u679c\u3092\u767a\u63ee\u3057\u307e\u3059\u3002\u307e\u3055\u306b\u3001LTV\u6700\u5927\u5316\u306e\u305f\u3081\u306b\u6b20\u304b\u305b\u306a\u3044\u30e1\u30c7\u30a3\u30a2\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>\u96d1\u8a8c\u30fb\u65b0\u805e\u5e83\u544a<\/h3>\n<p>\u96d1\u8a8c\u3084\u65b0\u805e\u5e83\u544a\u306f\u3001\u4e0d\u7279\u5b9a\u591a\u6570\u306b\u5411\u3051\u305f\u30de\u30b9\u5e83\u544a\u306e\u4e00\u7a2e\u3067\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u5185\u5bb9\u3067\u69cb\u6210\u3057\u3001\u96fb\u8a71\u3067\u306e\u6ce8\u6587\u3001\u30e1\u30fc\u30eb\u3067\u306e\u554f\u3044\u5408\u308f\u305b\u7b49\u3067\u305d\u306e\u5f8c\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u4fc3\u3059\u3053\u3068\u3067\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u60c5\u5831\u3092\u7372\u5f97\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u3001\u5e83\u544a\u81ea\u4f53\u304c\u300c\u58f2\u308a\u5834\u300d\u306e\u5f79\u5272\u3092\u62c5\u3046\u5e83\u544a\u3092\u300c\u30ec\u30b9\u30dd\u30f3\u30b9\u5e83\u544a\uff08\u30c0\u30a4\u30ec\u30af\u30c8\u30ec\u30b9\u30dd\u30f3\u30b9\u5e83\u544a\uff09\u300d\u3068\u547c\u3073\u307e\u3059\u3002\u30c6\u30ec\u30d3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3084\u30e9\u30b8\u30aa\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3082\u540c\u69d8\u3067\u3059\u3002<\/p>\n<p>\u6d88\u8cbb\u8005\u304b\u3089\u898b\u305f\u3068\u304d\u306e\u4fe1\u7528\u6027\u306e\u9ad8\u3055\u304c\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u304c\u3001\u5e83\u544a\u67a0\u306e\u72b6\u6cc1\u3084\u5a92\u4f53\u5be9\u67fb\u306b\u3088\u308a\u3001\u5e0c\u671b\u306e\u65e5\u7a0b\u30fb\u5185\u5bb9\u3067\u63b2\u8f09\u3067\u304d\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002\u307e\u305f\u3001\u5a92\u4f53\u306b\u3088\u3063\u3066\u8aad\u8005\u5c64\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u308f\u305b\u305f\u5a92\u4f53\u9078\u3073\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<h3>\u6298\u8fbc\u30c1\u30e9\u30b7<\/h3>\n<p>\u65b0\u805e\u306b\u6298\u308a\u8fbc\u307e\u308c\u308b\u30c1\u30e9\u30b7\u306e\u3053\u3068\u3067\u3001\u30e1\u30ea\u30c3\u30c8\u306f\u4f7f\u3044\u52dd\u624b\u306e\u826f\u3055\u3067\u3059\u3002\u96d1\u8a8c\u30fb\u65b0\u805e\u5e83\u544a\u3068\u306f\u7570\u306a\u308a\u3001\u914d\u5e03\u65e5\u3084\u30a8\u30ea\u30a2\u3001\u90e8\u6570\u3092\u7d30\u304b\u304f\u8abf\u6574\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30ed\u30fc\u30ab\u30eb\u5e97\u8217\u304b\u3089\u5927\u624b\u30c1\u30a7\u30fc\u30f3\u5e97\u3001\u901a\u8ca9\u4f1a\u793e\u307e\u3067\u3001\u65b0\u898f\u7372\u5f97\u7528\u306e\u30e1\u30c7\u30a3\u30a2\u3068\u3057\u3066\u5e45\u5e83\u304f\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30c7\u30b6\u30a4\u30f3\u3084\u7d19\u8cea\u306b\u3053\u3060\u308f\u3089\u306a\u3051\u308c\u3070\u3001\u30b3\u30b9\u30c8\u3082\u6291\u3048\u308b\u3053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to B\u30d3\u30b8\u30cd\u30b9\u3068\u901a\u8ca9\u4f1a\u793e\u3002\u5e83\u544a\u3084DM\u304b\u3089\u306e\u6ce8\u6587\u30fb\u7533\u3057\u8fbc\u307f\u3092\u53d7\u3051\u4ed8\u3051\u308b\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30b3\u30fc\u30eb\uff08\u53d7\u4fe1\uff09\u3068\u3001\u304a\u3082\u306bDM\u767a\u9001\u5f8c\u306e\u30d5\u30a9\u30ed\u30fc\u3068\u3057\u3066\u304a\u3053\u306a\u3046\u30a2\u30a6\u30c8\u30d0\u30a6\u30f3\u30c9\u30b3\u30fc\u30eb\uff08\u767a\u4fe1\uff09\u304c\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u58f2\u4e0a\u306e\u9762\u3067\u3042\u306a\u3069\u308c\u306a\u3044\u306e\u304c\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30b3\u30fc\u30eb\u3002\u591a\u304f\u306e\u901a\u8ca9\u4f1a\u793e\u306f\u3001\u3053\u3053\u3067\u30b5\u30f3\u30d7\u30eb\u7533\u3057\u8fbc\u307f\u306e\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u672c\u5546\u54c1\u8cfc\u5165\u3084\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3078\u3068\u8a98\u5c0e\u3057\u3001\u6210\u679c\u3092\u3042\u3052\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30a2\u30a6\u30c8\u30d0\u30a6\u30f3\u30c9\u30b3\u30fc\u30eb\u3068DM\u306e\u4f75\u7528\u65b9\u6cd5\u3084\u4e8b\u4f8b\u306f\u3001\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&#x1f50d;\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044\uff01<br \/>\n<span style=\"text-decoration: underline;\"><span style=\"color: #999999;\"><a style=\"color: #999999; text-decoration: underline;\" href=\"https:\/\/sellmarke.jp\/article\/direct-mail-strategy-list\/telemarketing-after-sending-direct-mail\/?utm_source=ownedmedia&amp;utm_medium=dmsensei&amp;utm_campaign=what-is-direct-marketing_1808_3\" target=\"_blank\" rel=\"noopener noreferrer\">\u226b\u30c6\u30ec\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1fDM\u3068\u306e\u9023\u52d5\u3067\u9867\u5ba2\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u6700\u9069\u5316\u3057\u3088\u3046<\/a><\/span><\/span><\/p>\n<h3>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2<\/h3>\n<p>Twitter\u3084Facebook\u3001Instagram\u3001LINE\u306a\u3069\u306eSNS\u3092\u6307\u3057\u307e\u3059\u3002\u3068\u304f\u306b\u82e5\u5e74\u5c64\u3068\u89aa\u548c\u6027\u306e\u9ad8\u3044\u30e1\u30c7\u30a3\u30a2\u3067\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u7684\u306a\u60c5\u5831\u767a\u4fe1\u3060\u3051\u3067\u306a\u304f\u3001\u30b3\u30e1\u30f3\u30c8\u306e\u3084\u308a\u3068\u308a\u3092\u901a\u3058\u3066\u76f4\u63a5\u9867\u5ba2\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u308a\u3001\u89aa\u8fd1\u611f\u3084\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u91b8\u6210\u3057\u306a\u304c\u3089\u30bb\u30fc\u30eb\u3084\u30af\u30fc\u30dd\u30f3\u306e\u7d39\u4ecb\u3092\u3059\u308b\u3053\u3068\u3067\u8cfc\u8cb7\u306b\u3064\u306a\u3052\u307e\u3059\u3002\u3046\u307e\u304f\u6d3b\u7528\u3059\u308c\u3070\u3001\u5e83\u544a\u8cbb\u3092\u304b\u3051\u305a\u306b\u7206\u767a\u7684\u306b\u8a8d\u77e5\u5ea6\u3092\u4e0a\u3052\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h3>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a<\/h3>\n<p>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3001\u8a18\u4e8b\u5e83\u544a\u3001Facebook\u30fbTwitter\u30fbInstagram\u5e83\u544a\u306a\u3069\u306e\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u884c\u52d5\u3084\u8da3\u5473\u3001\u5c5e\u6027\u306b\u5fdc\u3058\u305f\u7d30\u304b\u3044\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u3067\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u7372\u5f97\u306b\u6709\u52b9\u3067\u3059\u3002<\/p>\n<p>\u7d19\u306e\u5e83\u544a\u3068\u5927\u304d\u304f\u7570\u306a\u308b\u306e\u306f\u3001\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u306e\u5bb9\u6613\u3055\u3068\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u6027\u3002\u53cd\u97ff\u3092\u307f\u306a\u304c\u3089\u3001\u307b\u307c\u30aa\u30f3\u30bf\u30a4\u30e0\u3067\u5e83\u544a\u5185\u5bb9\u3084\u51fa\u7a3f\u30d1\u30bf\u30fc\u30f3\u306e\u5909\u66f4\u304c\u53ef\u80fd\u3067\u3059\u3002\u305f\u3060\u3057\u3001\u5b9f\u65bd\u4f01\u696d\u306e\u5897\u52a0\u306b\u3088\u308a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08\u6210\u7d04\u30fb\u8cfc\u5165\u7387\uff09\u306e\u4f4e\u4e0b\u3084\u5e83\u544a\u5358\u4fa1\u304c\u9ad8\u9a30\u3057\u3066\u3044\u308b\u3068\u3044\u3063\u305f\u30c7\u30e1\u30ea\u30c3\u30c8\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2<\/h3>\n<p>\u81ea\u793e\u3067\u904b\u7528\u3059\u308b\u30aa\u30ea\u30b8\u30ca\u30eb\u306eWEB\u30e1\u30c7\u30a3\u30a2\u3067\u3059\u3002\u76ee\u7684\u306f\u3001\u6709\u76ca\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u767a\u4fe1\u3092\u7d9a\u3051\u308b\u3053\u3068\u3067\u9867\u5ba2\u3068\u63a5\u70b9\u3092\u6301\u3061\u3064\u3064\u3001\u8cfc\u5165\u3084\u30ea\u30d4\u30fc\u30c8\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u3002<\/p>\n<p>\u307e\u305f\u3001\u30d7\u30eb\u578b\u30e1\u30c7\u30a3\u30a2\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001SEO\u5bfe\u7b56\uff08\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u691c\u7d22\u7d50\u679c\u3092\u4e0a\u4f4d\u306b\u8868\u793a\u3059\u308b\u65bd\u7b56\uff09\u3092\u65bd\u3059\u3053\u3068\u3067\u3001\u898b\u8fbc\u307f\u5ba2\u3092\u96c6\u3081\u308b\u96c6\u5ba2\u30c4\u30fc\u30eb\u306b\u3082\u306a\u308a\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306b\u306f\u904b\u7528\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u4e21\u9762\u3067\u5c02\u9580\u7684\u306a\u77e5\u898b\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<h2>\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9<\/h2>\n<p>\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u624b\u6cd5\u3084\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u305f\u3081\u3001\u591a\u304f\u306e\u4f01\u696d\u30fb\u5e97\u8217\u304c\u5b9f\u65bd\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u4e00\u65b9\u3001\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3082\u4e07\u80fd\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a\u6ce8\u610f\u70b9\u3082\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n<h3>\u52b9\u679c\u304c\u51fa\u308b\u307e\u3067\u6642\u9593\u304c\u304b\u304b\u308b<\/h3>\n<p>\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u5373\u52b9\u6027\u306e\u3042\u308b\u65bd\u7b56\u3067\u306f\u306a\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u7279\u306b\u65b0\u898f\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u306f\u3001\u8907\u6570\u56de\u306b\u308f\u305f\u308b\u63a5\u89e6\u3084\u60c5\u5831\u63d0\u4f9b\u304c\u5fc5\u8981\u3067\u3059\u3002<br \/>\n\u305d\u306e\u305f\u3081\u3001\u3042\u308b\u7a0b\u5ea6\u306e\u671f\u9593\u3092\u304b\u3051\u3066\u4fe1\u983c\u95a2\u4fc2\u3092\u69cb\u7bc9\u3057\u3001\u6bb5\u968e\u7684\u306b\u53cd\u5fdc\u3092\u9ad8\u3081\u3066\u3044\u304f\u30d7\u30ed\u30bb\u30b9\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<br \/>\n<span style=\"background: linear-gradient(to bottom, rgba(255,255,102,0) 20%, #ffff99 100%);\"><strong>\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3088\u3046\u306a\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u3092\u53d6\u308b\u3053\u3068\u3067\u3001\u8a8d\u77e5\u304b\u3089\u8cfc\u8cb7\u307e\u3067\u306e\u6d41\u308c\u3092\u52b9\u679c\u7684\u306b\u8a2d\u8a08\u3067\u304d\u307e\u3059<\/strong><\/span>\u3002<br \/>\n\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u65bd\u7b56\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u304c\u3001\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u308f\u305b\u305f\u30c1\u30e3\u30cd\u30eb\u3092\u9078\u629e\u3059\u308b<\/h3>\n<p>\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u6700\u9069\u306a\u30c1\u30e3\u30cd\u30eb\u306e\u9078\u5b9a\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<br \/>\n\u9ad8\u9f62\u8005\u5c64\u306b\u306f\u7d19\u306eDM\u3084\u96fb\u8a71\u304c\u52b9\u679c\u7684\u306a\u5834\u5408\u304c\u3042\u308a\u3001\u82e5\u5e74\u5c64\u306b\u306fSNS\u3084\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u9069\u3057\u3066\u3044\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<br \/>\n<span style=\"background: linear-gradient(to bottom, rgba(255,255,102,0) 20%, #ffff99 100%);\"><strong>\u30c1\u30e3\u30cd\u30eb\u3054\u3068\u306e\u7279\u6027\u3092\u7406\u89e3\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3084\u60c5\u5831\u63a5\u89e6\u306e\u50be\u5411\u3092\u5206\u6790\u3057\u305f\u4e0a\u3067\u3001\u6700\u9069\u306a\u624b\u6bb5\u3092\u9078\u3073\u307e\u3057\u3087\u3046<\/strong><\/span>\u3002<br \/>\n\u307e\u305f\u3001\u540c\u3058\u5185\u5bb9\u3067\u3082\u30c1\u30e3\u30cd\u30eb\u306b\u3088\u3063\u3066\u53d7\u3051\u53d6\u3089\u308c\u65b9\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u30c7\u30b6\u30a4\u30f3\u3084\u8868\u73fe\u65b9\u6cd5\u306b\u3082\u914d\u616e\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<h3>\u65bd\u7b56\u52b9\u679c\u3092\u5e38\u306b\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u308b<\/h3>\n<p>\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u7d99\u7d9a\u7684\u306a\u6539\u5584\u304c\u91cd\u8981\u3067\u3059\u3002<br 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rgba(255,255,102,0) 20%, #ffff99 100%);\"><strong>\u65bd\u7b56\u306e\u6700\u9069\u5316\u30b5\u30a4\u30af\u30eb\u3092\u9ad8\u901f\u5316\u3057\u3001\u52b9\u7387\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u7387\u5316\u304c\u56f3\u308c\u307e\u3059<\/strong><\/span>\u3002<\/p>\n<h2>\u304a\u308f\u308a\u306b<\/h2>\n<p>\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u5408\u308f\u305b\u3066\u304d\u3081\u7d30\u3084\u304b\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\uff0f\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u3067\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u7372\u5f97\u304b\u3089\u9867\u5ba2\u80b2\u6210\u307e\u3067\u3092\u4e21\u7acb\u3057\u3066\u304a\u3053\u306a\u3046\u3053\u3068\u304c\u53ef\u80fd\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3059\u3002\u65bd\u7b56\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u306e\u53cd\u5fdc\u3092\u5b9a\u91cf\u7684\u306b\u6e2c\u5b9a\uff0f\u30c7\u30fc\u30bf\u5316\u3067\u304d\u308b\u306e\u304c\u7279\u5fb4\u3067\u3001\u7d50\u679c\u3092\u691c\u8a3c\u3057\u3066\u6539\u5584\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u6210\u529f\u306e\u30ab\u30ae\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u666e\u53ca\u306b\u3088\u308a\u60c5\u5831\u91cf\u304c\u5897\u5927\u304b\u3064\u591a\u69d8\u5316\u3057\u305f\u3053\u3068\u3067\u3001\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7279\u5fb4\u3067\u3042\u308b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3084\u30d4\u30f3\u30dd\u30a4\u30f3\u30c8\u306b\u97ff\u304fOne to one \u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u306f\u3001\u4eca\u5f8c\u307e\u3059\u307e\u3059\u91cd\u8981\u306b\u306a\u3063\u3066\u304f\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u4eca\u56de\u7d39\u4ecb\u3057\u305f\u306e\u306f\u3001\u3042\u304f\u307e\u3067\u57fa\u672c\u7684\u306a\u4ed5\u7d44\u307f\u3067\u3059\u3002\u5b9f\u969b\u306b\u5b9f\u65bd\u3057\u3066\u6210\u679c\u3092\u3042\u3052\u308b\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u30ea\u30b9\u30c8\u306e\u6d3b\u7528\u6cd5\u3001\u5e83\u544a\u30fbDM\u306e\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3084\u30c7\u30b6\u30a4\u30f3\u30c6\u30af\u30cb\u30c3\u30af\u3001\u767a\u9001\u30b3\u30b9\u30c8\u524a\u6e1b\u7b56\u306a\u3069\u3001\u5b66\u3076\u3079\u304d\u30ce\u30a6\u30cf\u30a6\u306f\u6ca2\u5c71\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3092\u8aad\u3093\u3067\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u3082\u3063\u3068\u77e5\u308a\u305f\u3044\u3068\u601d\u308f\u308c\u305f\u65b9\u306f\u3001\u305c\u3072\u300c\u6559\u3048\u3066!DM\u5148\u751f\u300d\u306e\u4ed6\u306e\u8a18\u4e8b\u3082\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><span style=\"text-decoration: underline; color: #999999;\"><a style=\"color: #999999; text-decoration: underline;\" href=\"https:\/\/chatboost.dmm.com\/cv\/column\/4720\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f<wbr \/>\u9078\u3070\u308c\u308b\u7406\u7531\u3068\u5b9f\u8df5\u30dd\u30a4\u30f3\u30c8\u3092\u7d39\u4ecb | DMM\u30c1\u30e3\u30c3\u30c8\u30d6\u30fc\u30b9\u30c8CV<\/a><\/span><\/p>\n\n<span class=\"tags\">\u30bf\u30b0 :  <a href=\"https:\/\/sellmarke.jp\/article\/marketing\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>\u8fd1\u5e74\u3001\u307e\u3059\u307e\u3059\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u308b\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3002\u304b\u3064\u3066\u306f\u901a\u4fe1\u8ca9\u58f2\u4f1a\u793e\u306e\u5c02\u58f2\u7279\u8a31\u3068\u3044\u3063\u305f\u30a4\u30e1\u30fc\u30b8\u3067\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u3044\u307e\u3084\u4fdd\u967a\u3001\u6559\u80b2\u3001\u30a2\u30d1\u30ec\u30eb\u3001\u4e0d\u52d5\u7523\u2026\u2026\u306a\u3069\u3001\u696d\u754c\u3084\u4f01\u696d\u898f\u6a21\u3001B to B\/B to\u2026<span class=\"read-more\"><a href=\"https:\/\/sellmarke.jp\/article\/marketing-list\/what-is-direct-marketing\/\">\u8a73\u3057\u304f\u898b\u308b<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":16223,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[15],"class_list":["post-1502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-list","tag-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" 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