{"id":1872,"date":"2018-09-25T06:00:51","date_gmt":"2018-09-24T21:00:51","guid":{"rendered":"https:\/\/sellmarke.jp\/article\/?p=1872"},"modified":"2026-05-14T14:09:55","modified_gmt":"2026-05-14T05:09:55","slug":"what-is-personalization-dm","status":"publish","type":"post","link":"https:\/\/sellmarke.jp\/article\/direct-mail-strategy-list\/what-is-personalization-dm\/","title":{"rendered":"\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30baDM\u3068\u306f\uff1f\u6210\u529f\u4e8b\u4f8b\u3084\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15153\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2025\/10\/db9e0374e8d9411e4a49f095fea60665.jpg\" alt=\"\" width=\"2100\" height=\"1400\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2025\/10\/db9e0374e8d9411e4a49f095fea60665.jpg 2100w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2025\/10\/db9e0374e8d9411e4a49f095fea60665-300x200.jpg 300w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2025\/10\/db9e0374e8d9411e4a49f095fea60665-768x512.jpg 768w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2025\/10\/db9e0374e8d9411e4a49f095fea60665-1024x683.jpg 1024w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2025\/10\/db9e0374e8d9411e4a49f095fea60665-240x160.jpg 240w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2025\/10\/db9e0374e8d9411e4a49f095fea60665-90x60.jpg 90w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2025\/10\/db9e0374e8d9411e4a49f095fea60665-660x440.jpg 660w\" sizes=\"auto, (max-width: 2100px) 100vw, 2100px\" \/><\/p>\n<p>\u3042\u306a\u305f\u306f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30baDM\u306b\u3064\u3044\u3066\u3069\u308c\u3060\u3051\u77e5\u3063\u3066\u3044\u307e\u3059\u304b\uff1f\u9ad8\u3044\u30ec\u30b9\u30dd\u30f3\u30b9\u7387\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u671f\u5f85\u3067\u304d\u308bDM\u3068\u3044\u3046\u3053\u3068\u3082\u3042\u308a\u3001\u300c\u805e\u3044\u305f\u3053\u3068\u3082\u306a\u3044\uff01\u300d\u3068\u3044\u3046\u65b9\u306f\u3055\u3059\u304c\u306b\u3044\u306a\u3044\u3068\u601d\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u304d\u3061\u3093\u3068\u7406\u89e3\u3055\u308c\u3066\u3044\u308b\u65b9\u306f\u610f\u5916\u3068\u5c11\u306a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u3068\u306f\u3044\u3048\u3001\u6700\u8fd1\u307e\u3059\u307e\u3059\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u308b\u3060\u3051\u3042\u3063\u3066\u3001\u300c\u4e00\u5ea6\u306f\u8a66\u3057\u3066\u307f\u305f\u3044\u300d\u3068\u8003\u3048\u3066\u3044\u308b\u8ca9\u4fc3\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u69d8\u3082\u3044\u308b\u3067\u3057\u3087\u3046\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u305d\u306e\u3088\u3046\u306a\u65b9\u306e\u305f\u3081\u306b\u3001\u4e00\u822c\u7684\u306aDM\u3068\u306e\u9055\u3044\u304b\u3089\u3001\u30e1\u30ea\u30c3\u30c8\u3001\u6ce8\u610f\u70b9\u3001\u30b5\u30f3\u30d7\u30eb\u4f8b\u3001\u6210\u529f\u4e8b\u4f8b\u307e\u3067\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30baDM\u306e\u57fa\u672c\u306b\u3064\u3044\u3066\u307e\u3068\u3081\u3066\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h2>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30baDM\u3068\u306f<\/h2>\n<p>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\uff08\u82f1\uff1apersonalize\uff09\u3068\u306f\u3001\u300c\u3042\u308b\u3082\u306e\u3092\u500b\u3005\u4eba\u5411\u3051\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b\u300d\u3068\u3044\u3046\u610f\u5473\u3067\u3059\u3002\u3064\u307e\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30baDM\u3068\u306f\u3001\u540c\u3058\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u9867\u5ba2\u306b\u540c\u3058\u60c5\u5831\u3092\u4f1d\u3048\u308b\u4e00\u822c\u7684\u306aDM\u3068\u306f\u7570\u306a\u308a\u3001\u300c\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306e\u5c5e\u6027\u3084\u8da3\u5473\u55dc\u597d\u3001\u8cfc\u8cb7\u5c65\u6b74\u306a\u3069\u306b\u5408\u308f\u305b\u3066\u4f5c\u3089\u308c\u305fDM\u300d\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2093\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/09\/what-is-personalization-dm-01.png\" alt=\"\u4e00\u822c\u7684\u306aDM\" width=\"650\" height=\"400\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/09\/what-is-personalization-dm-01.png 650w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/09\/what-is-personalization-dm-01-300x185.png 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2094\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/09\/what-is-personalization-dm-02.png\" alt=\"\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30baDM\" width=\"650\" height=\"450\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/09\/what-is-personalization-dm-02.png 650w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/09\/what-is-personalization-dm-02-300x208.png 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>\u305f\u3060\u3057\u3001\u8cbb\u7528\u3084\u6642\u9593\u306e\u90fd\u5408\u4e0a\u3001\u4e00\u4eba\u3072\u3068\u308a\u306b\u5bfe\u3057\u3066\uff11\u304b\u308910\u307e\u3067\u307e\u3063\u305f\u304f\u7570\u306a\u308b\u5185\u5bb9\u306eDM\u3092\u5236\u4f5c\u3059\u308b\u3053\u3068\u306f\u307e\u305a\u3042\u308a\u3048\u307e\u305b\u3093\u3002\u901a\u5e38\u306f\u3001\u30d0\u30ea\u30a2\u30d6\u30eb\uff08\u53ef\u5909\uff09\u5370\u5237\u3068\u3044\u3046\u5370\u5237\u6280\u8853\u3092\u5229\u7528\u3057\u3066\u3001\u6587\u7ae0\uff08\u30b3\u30d4\u30fc\uff09\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4e00\u90e8\u3092\u5dee\u3057\u66ff\u3048\u308b\u65b9\u6cd5\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n<p>&#x1f50d;\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044\uff01<br \/>\n<span style=\"text-decoration: underline; color: #999999;\"><a style=\"color: #999999; text-decoration: underline;\" href=\"https:\/\/sellmarke.jp\/article\/planning-of-direct-mail-list\/what-is-variable-printing\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u226b\u30d0\u30ea\u30a2\u30d6\u30eb\u5370\u5237\u3068\u306f\uff1fDM\u3067\u306e\u6d3b\u7528\u4e8b\u4f8b\u3084\u52b9\u679c\u3092\u7d39\u4ecb\uff01<\/a><\/span><\/p>\n<h2>\u5f93\u6765\u306eDM\u3068\u306e\u9055\u3044<\/h2>\n<p><span style=\"background: linear-gradient(to bottom, rgba(255,255,102,0) 20%, #ffff99 100%);\">\u5f93<strong>\u6765\u306eDM\u306f\u3001\u540c\u4e00\u5185\u5bb9\u3092\u5927\u91cf\u5370\u5237\u3057\u3001\u4e0d\u7279\u5b9a\u591a\u6570\u3078\u4e00\u6589\u306b\u9001\u4ed8\u3059\u308b\u300c\u30de\u30b9\u30a2\u30d7\u30ed\u30fc\u30c1\u578b\u300d\u306e\u65bd\u7b56\u304c\u4e3b\u6d41\u3067\u3057\u305f\u3002<\/strong><\/span>\u3057\u304b\u3057\u3001\u914d\u5e03\u30b3\u30b9\u30c8\u306f\u6291\u3048\u3084\u3059\u3044\u4e00\u65b9\u3067\u3001\u53d7\u3051\u624b\u306e\u5c5e\u6027\u3084\u8208\u5473\u95a2\u5fc3\u3092\u8003\u616e\u3057\u306a\u3044\u5185\u5bb9\u3068\u306a\u308a\u3001\u53cd\u5fdc\u7387\u306e\u5411\u4e0a\u306b\u306f\u9650\u754c\u304c\u3042\u308a\u307e\u3057\u305f\u3002<br \/>\n\u4e00\u65b9\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30baDM\u306f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3001\u5b9b\u540d\u30fb\u5e74\u9f62\u30fb\u8cfc\u5165\u5c65\u6b74\u30fb\u5730\u57df\u306a\u3069\u306e\u60c5\u5831\u3092\u53cd\u6620\u3057\u3066\u500b\u5225\u6700\u9069\u5316\u3092\u884c\u3044\u307e\u3059\u3002\u5370\u5237\u6bb5\u968e\u3067\u53ef\u5909\u9805\u76ee\u3092\u8a2d\u5b9a\u3067\u304d\u308b\u305f\u3081\u3001\u4e00\u679a\u3054\u3068\u306b\u7570\u306a\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u753b\u50cf\u3092\u51fa\u3057\u5206\u3051\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u307e\u305f\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u3068\u9023\u52d5\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u3082\u30aa\u30f3\u30e9\u30a4\u30f3\u540c\u69d8\u306e\u300cOne to One\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u300d\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30baDM\u3067\u306f\u5370\u5237\u3084\u767a\u9001\u5f8c\u306e\u52b9\u679c\u6e2c\u5b9a\u3082\u5bb9\u6613\u306b\u306a\u308a\u3001\u3069\u306e\u8a34\u6c42\u304c\u6210\u679c\u306b\u3064\u306a\u304c\u3063\u305f\u304b\u3092\u53ef\u8996\u5316\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30baDM\u306e\u30b5\u30f3\u30d7\u30eb\u4f8b<\/h2>\n<p>\u3067\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30baDM\u3068\u306f\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u306a\u306e\u304b\u3001\u5168\u56fd\u3067\u30c1\u30a7\u30fc\u30f3\u5c55\u958b\u3057\u3066\u3044\u308b\u30a2\u30d1\u30ec\u30eb\u30b7\u30e7\u30c3\u30d7\u306e\u30cf\u30ac\u30adDM\u3092\u4f8b\u306b\u3001\u4e00\u822c\u7684\u306a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30922\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30bb\u30fc\u30eb\u62db\u5f85DM<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2079\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/09\/what-is-personalization-dm-03.png\" alt=\"\u30bb\u30fc\u30eb\u62db\u5f85DM&lt;\" width=\"650\" height=\"381\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/09\/what-is-personalization-dm-03.png 650w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/09\/what-is-personalization-dm-03-300x176.png 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>\u8d64\u67a0\u90e8\u5206\u304c\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u5408\u308f\u305b\u3066\u5185\u5bb9\u3092\u5dee\u3057\u66ff\u3048\u3066\u3044\u308b\u7b87\u6240\u3067\u3059\u3002<\/p>\n<p>\u3053\u306eDM\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u88cf\u9762\u306e\u300c\u25cb\u25cb\u69d8\u300d\u3068\u3044\u3046\u547c\u3073\u304b\u3051\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u3066\u3044\u308b\u3068\u3053\u308d\u3002\u3053\u3053\u304c\u300c\u304a\u5ba2\u69d8\u7686\u3055\u307e\u3078\u300d\u3067\u3042\u308c\u3070\u5ba3\u4f1d\u306b\u3057\u304b\u898b\u3048\u307e\u305b\u3093\u304c\u3001\u81ea\u5206\u306e\u540d\u524d\u304c\u5165\u3063\u3066\u3044\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u9867\u5ba2\u306f\u307e\u308b\u3067\u81ea\u5206\u3092\u9078\u3070\u308c\u305f\u62db\u5f85\u5ba2\u306e\u3088\u3046\u306b\u7279\u5225\u306b\u611f\u3058\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u300c\u3053\u306e\u62db\u5f85\u72b6\u306f\u304a\u5ba2\u69d8\u5168\u54e1\u306b\u9001\u3063\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u300d\u3068\u3044\u3046\u6587\u8a00\u304c\u3042\u308c\u3070\u3001\u306a\u304a\u826f\u3057\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u9867\u5ba2\u306e\u4f4f\u6240\u306b\u5408\u308f\u305b\u3066\u30bb\u30fc\u30eb\u4f1a\u5834\u306e\u5730\u56f3\u3092\u5dee\u3057\u66ff\u3048\u308b\u3053\u3068\u3067\u3001\u4f59\u8a08\u306a\u30b9\u30da\u30fc\u30b9\u3092\u6e1b\u3089\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>\u30af\u30fc\u30dd\u30f3\u4ed8\u304d\u6765\u5e97\u4fc3\u9032DM<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2080\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/09\/what-is-personalization-dm-04.png\" alt=\"\u30af\u30fc\u30dd\u30f3\u4ed8\u304d\u6765\u5e97\u4fc3\u9032DM\" width=\"680\" height=\"373\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/09\/what-is-personalization-dm-04.png 680w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/09\/what-is-personalization-dm-04-300x165.png 300w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/09\/what-is-personalization-dm-04-660x362.png 660w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/p>\n<p>\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306e\u8cfc\u8cb7\u5c65\u6b74\u30c7\u30fc\u30bf\u304b\u3089\u8da3\u5473\u55dc\u597d\u3092\u62bd\u51fa\u3057\u3001\u500b\u5225\u306b\u30aa\u30b9\u30b9\u30e1\u5546\u54c1\u3092\u7d39\u4ecb\u3057\u3066\u3044\u308bDM\u3067\u3059\u3002\u30cf\u30ac\u30adDM\u306e\u305f\u3081\u3001\u3042\u307e\u308a\u591a\u304f\u306e\u5546\u54c1\u306f\u63b2\u8f09\u3067\u304d\u307e\u305b\u3093\u304c\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316\u306b\u3088\u3063\u3066\u5c11\u6570\u3067\u3082\u8a34\u6c42\u529b\u306e\u5f37\u3044\u5185\u5bb9\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u6700\u8fd1\u3067\u306fAI\u3092\u6d3b\u7528\u3057\u305f\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u3092\u304a\u3053\u306a\u3063\u3066\u3044\u308b\u4f01\u696d\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u7d2f\u8a08\u306e\u8cfc\u5165\u91d1\u984d\u306b\u5fdc\u3058\u3066\u3001\u30aa\u30d5\u30a1\u30fc\uff08\u30af\u30fc\u30dd\u30f3\uff09\u306e\u5272\u5f15\u7387\u3082\u5909\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30baDM\u306e\u53ef\u5909\u9805\u76ee<\/h2>\n<p>\u4e0a\u306e\u4f8b\u3067\u7d39\u4ecb\u3057\u305f\u3082\u306e\u3082\u542b\u3081\u3066\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30baDM\u3067\u53ef\u5909\u9805\u76ee\u306b\u3059\u308b\u3068\u52b9\u679c\u7684\u306a\u8981\u7d20\u306f\u6b21\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<table class=\"lp-create\">\n<tbody>\n<tr>\n<th>\u9867\u5ba2\u306e\u500b\u4eba\u60c5\u5831<\/th>\n<td>\u6c0f\u540d\u3001\u4f1a\u54e1No\u3001\u7d2f\u8a08\u30dd\u30a4\u30f3\u30c8\u306a\u3069<\/td>\n<\/tr>\n<tr>\n<th>\u5546\u54c1\/\u30b5\u30fc\u30d3\u30b9<\/th>\n<td>\u904e\u53bb\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3092\u53cd\u6620<\/td>\n<\/tr>\n<tr>\n<th>\u30aa\u30d5\u30a1\u30fc<\/th>\n<td>\u9867\u5ba2\u30e9\u30f3\u30af\/\u7d2f\u8a08\u8cfc\u5165\u91d1\u984d\u3092\u53cd\u6620<\/td>\n<\/tr>\n<tr>\n<th>QR\u30b3\u30fc\u30c9<\/th>\n<td>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u3088\u3063\u3066\u30ea\u30f3\u30af\u5148\u306eLP\u3092\u5909\u3048\u308b<\/td>\n<\/tr>\n<tr>\n<th>\u30d3\u30b8\u30e5\u30a2\u30eb\u3001\u30c7\u30b6\u30a4\u30f3<\/th>\n<td>\u6027\u5225\/\u5e74\u4ee3\u5225\u306e\u597d\u307f\u3084\u76f8\u6027\u306b\u5408\u308f\u305b\u3066\u753b\u50cf\u30fb\u8272\u5408\u3044\u3092\u5909\u3048\u308b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u307e\u305f\u3001DM\u30b3\u30f3\u30c6\u30f3\u30c4\u4ee5\u5916\u3067\u3082\u3001\u30d1\u30f3\u30d5\u30ec\u30c3\u30c8\u30fb\u30ab\u30bf\u30ed\u30b0\u306a\u3069\u306e\u540c\u5c01\u7269\u306e\u6570\u3084\u5185\u5bb9\u3001\u767a\u9001\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u3082\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306f\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u6027\u5225\u30fb\u5e74\u4ee3\u5225\u306e\u6700\u9069\u306a\u8272\u5408\u3044\u3068\u3001\u52b9\u679c\u7684\u306aDM\u306e\u767a\u9001\u30bf\u30a4\u30df\u30f3\u30b0\u306b\u3064\u3044\u3066\u306f\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&#x1f50d;\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044\uff01<br \/>\n<span style=\"text-decoration: underline; color: #999999;\"><a style=\"color: #999999; text-decoration: underline;\" href=\"https:\/\/sellmarke.jp\/article\/direct-mail-strategy-list\/when-to-send-direct-mail\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u226bDM\u306e\u767a\u9001\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u5909\u3048\u308b\u3060\u3051\u3067\u958b\u5c01\u7387\u30fb\u53cd\u97ff\u7387\u306f\u4e0a\u304c\u308b\uff1f<\/a><\/span><\/p>\n<h2>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30baDM\u3092\u9001\u4ed8\u3059\u308b\u307e\u3067\u306e\u6d41\u308c<\/h2>\n<p>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30baDM\u306f\u3001\u5358\u306b\u5370\u5237\u5185\u5bb9\u3092\u5909\u3048\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30c7\u30fc\u30bf\u5206\u6790\u304b\u3089\u52b9\u679c\u6e2c\u5b9a\u307e\u3067\u4e00\u8cab\u3057\u305f\u904b\u7528\u4f53\u5236\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u3061\u3089\u3067\u306f\u3001DM\u767a\u9001\u307e\u3067\u306e\u5177\u4f53\u7684\u306a\u6d41\u308c\u30925\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u5206\u3051\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>1\uff0e\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b<\/h3>\n<p><span style=\"background: linear-gradient(to bottom, rgba(255,255,102,0) 20%, #ffff99 100%);\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30baDM\u3092\u4f5c\u6210\u30fb\u9001\u4ed8\u3059\u308b\u969b\u3001\u307e\u305a\u306f\u6c0f\u540d\u3084\u4f4f\u6240\u3068\u3044\u3063\u305f\u57fa\u672c\u60c5\u5831\u306b\u52a0\u3048\u3001\u8cfc\u8cb7\u5c65\u6b74\u30fb\u5229\u7528\u983b\u5ea6\u30fb\u6027\u5225\u30fb\u5e74\u9f62\u30fb\u5730\u57df\u306a\u3069\u3092\u7d71\u5408\u3057\u3066\u5206\u6790\u3057\u307e\u3059\u3002<\/span><br \/>\n\u3053\u306e\u6bb5\u968e\u3067\u306f\u3001\u5358\u306b\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u308b\u306e\u3067\u306f\u306a\u304f\u300c\u8cfc\u8cb7\u50be\u5411\u300d\u3084\u300c\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u300d\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u7cbe\u5ea6\u306e\u9ad8\u3044\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3092\u884c\u3046\u306b\u306f\u3001\u6b63\u78ba\u3067\u6574\u7406\u3055\u308c\u305f\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u307e\u305f\u3001\u30c7\u30fc\u30bf\u306e\u504f\u308a\u3084\u91cd\u8907\u3092\u9632\u3050\u305f\u3081\u3001CRM\uff08\u9867\u5ba2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\uff09\u3084MA\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u30af\u30ec\u30f3\u30b8\u30f3\u30b0\u3092\u884c\u3046\u3053\u3068\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<h3>2\uff0e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30baDM\u306e\u5185\u5bb9\u3092\u4f01\u753b\u3059\u308b<\/h3>\n<p><span style=\"background: linear-gradient(to bottom, rgba(255,255,102,0) 20%, #ffff99 100%);\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30baDM\u306e\u5185\u5bb9\u306f\u81ea\u793e\u306e\u4f1d\u3048\u305f\u3044\u3053\u3068\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u304c\u300c\u4eca\u300d\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u60c5\u5831\u3092\u5c4a\u3051\u308b\u3053\u3068\u304c\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u305f\u3081\u3001\u9867\u5ba2\u76ee\u7dda\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u610f\u8b58\u3057\u307e\u3057\u3087\u3046\u3002<\/span><br \/>\n\u76ee\u7684\u306b\u5fdc\u3058\u3066\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30baDM\u306b\u300c\u65b0\u5546\u54c1\u306e\u6848\u5185\u300d\u300c\u518d\u8cfc\u5165\u4fc3\u9032\u300d\u300c\u30a4\u30d9\u30f3\u30c8\u62db\u5f85\u300d\u306a\u3069\u306e\u30c6\u30fc\u30de\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u5225\u306b\u7570\u306a\u308b\u8a34\u6c42\u8ef8\u3092\u7528\u610f\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u9ad8\u3044\u5171\u611f\u3092\u5f97\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001QR\u30b3\u30fc\u30c9\u3084\u5c02\u7528URL\u3092\u8a2d\u7f6e\u3057\u3001\u884c\u52d5\u306b\u3064\u306a\u304c\u308b\u5c0e\u7dda\u306e\u8a2d\u7f6e\u3082\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n<h3>3\uff0e\u30c7\u30b6\u30a4\u30f3\u3092\u691c\u8a0e\u3059\u308b<\/h3>\n<p><span style=\"background: linear-gradient(to bottom, rgba(255,255,102,0) 20%, #ffff99 100%);\">\u6587\u5b57\u30b5\u30a4\u30ba\u3084\u914d\u8272\u3001\u30ec\u30a4\u30a2\u30a6\u30c8\u306a\u3069\u306e\u5de5\u592b\u306b\u3088\u308a\u3001\u8996\u8a8d\u6027\u3068\u8a34\u6c42\u529b\u3092\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002<\/span><br \/>\n\u3068\u304f\u306b\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30baDM\u3067\u306f\u9867\u5ba2\u5c5e\u6027\u306b\u5408\u308f\u305b\u3066\u30d3\u30b8\u30e5\u30a2\u30eb\u3092\u5909\u3048\u3089\u308c\u308b\u5370\u5237\u304c\u6709\u52b9\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u82e5\u5e74\u5c64\u306b\u306f\u660e\u308b\u304f\u30ab\u30b8\u30e5\u30a2\u30eb\u306a\u914d\u8272\u3001\u4e2d\u9ad8\u5e74\u5c64\u306b\u306f\u843d\u3061\u7740\u3044\u305f\u30c8\u30fc\u30f3\u3092\u63a1\u7528\u3059\u308b\u306a\u3069\u3001\u5370\u8c61\u3092\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3057\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u306e\u4e00\u8cab\u6027\u3092\u4fdd\u3061\u306a\u304c\u3089\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5225\u306b\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u201c\u5171\u611f\u3055\u308c\u308b\u7d19\u9762\u3092\u4f5c\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>4\uff0e\u5370\u5237\u30fb\u767a\u9001\u3092\u3059\u308b<\/h3>\n<p><span style=\"background: linear-gradient(to bottom, rgba(255,255,102,0) 20%, #ffff99 100%);\">\u5370\u5237\u30fb\u767a\u9001\u3092\u4f9d\u983c\u3059\u308b\u969b\u306f\u3001\u53ef\u5909\u5370\u5237\uff08\u30d0\u30ea\u30a2\u30d6\u30eb\u5370\u5237\uff09\u304c\u3067\u304d\u308b\u696d\u8005\u3092\u9078\u3073\u307e\u3057\u3087\u3046\u3002<\/span><br \/>\n\u5b9b\u540d\u3084\u91d1\u984d\u3001\u30af\u30fc\u30dd\u30f3\u30b3\u30fc\u30c9\u306a\u3069\u3001\u9867\u5ba2\u3054\u3068\u306b\u7570\u306a\u308b\u8981\u7d20\u3092\u5dee\u3057\u8fbc\u3080\u305f\u3081\u3001\u30c7\u30fc\u30bf\u30c1\u30a7\u30c3\u30af\u306e\u6b63\u78ba\u3055\u304c\u6210\u679c\u3092\u5de6\u53f3\u3057\u307e\u3059\u3002\u5370\u5237\u5f8c\u306f\u5b9b\u540d\u30c7\u30fc\u30bf\u3068\u767a\u9001\u30ea\u30b9\u30c8\u306e\u7a81\u5408\u3092\u884c\u3044\u3001\u8aa4\u914d\u9001\u3092\u9632\u6b62\u3002\u307e\u305f\u3001\u8ca9\u4fc3\u6642\u671f\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u671f\u9593\u306b\u5408\u308f\u305b\u3066\u767a\u9001\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u3001\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u7ba1\u7406\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h3>5\uff0e\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b<\/h3>\n<p>\u30ec\u30b9\u30dd\u30f3\u30b9\u7387\u30fb\u6765\u5e97\u7387\u30fbWeb\u30a2\u30af\u30bb\u30b9\u6570\u306a\u3069\u3001\u76ee\u7684\u306b\u5fdc\u3058\u305f\u6307\u6a19\u3092\u8a2d\u5b9a\u3057\u3001\u6210\u679c\u3092\u5b9a\u91cf\u7684\u306b\u8a55\u4fa1\u3057\u307e\u3059\u3002<br \/>\nQR\u30b3\u30fc\u30c9\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30b3\u30fc\u30c9\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u53cd\u5fdc\u3092\u6570\u5024\u3067\u628a\u63e1\u3067\u304d\u308b\u305f\u3081\u3001\u6539\u5584\u70b9\u304c\u898b\u3048\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<span style=\"background: linear-gradient(to bottom, rgba(255,255,102,0) 20%, #ffff99 100%);\">\u52b9\u679c\u5206\u6790\u306e\u7d50\u679c\u3092\u6b21\u56de\u306e\u30c7\u30b6\u30a4\u30f3\u30fb\u8a34\u6c42\u5185\u5bb9\u306b\u53cd\u6620\u3059\u308b\u3053\u3068\u3067\u3001\u7d99\u7d9a\u7684\u306a\u6210\u679c\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h2>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30baDM\u3067\u671f\u5f85\u3067\u304d\u308b\u30e1\u30ea\u30c3\u30c8<\/h2>\n<p>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30baDM\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u671f\u5f85\u3067\u304d\u308b\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u304a\u3082\u306b\u4ee5\u4e0b\u306e3\u3064\u3067\u3059\u3002<\/p>\n<h3>\u30ec\u30b9\u30dd\u30f3\u30b9\u7387\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a<\/h3>\n<p>DM\u306e\u53cd\u97ff\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u6700\u5927\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u53d7\u3051\u624b\uff08\u30bf\u30fc\u30b2\u30c3\u30c8\uff09\u306b\u300c\u3053\u308c\u306f\u81ea\u5206\u306e\u305f\u3081\u306e\u624b\u7d19\u3060\u300d\u3068\u611f\u3058\u3066\u3082\u3089\u3046\u3053\u3068\u3002\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30baDM\u3067\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u30de\u30c3\u30c1\u30f3\u30b0\u7cbe\u5ea6\u306e\u9ad8\u3044\u60c5\u5831\u3092\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u901a\u5e38\u306eDM\u3088\u308a\u3082\u306f\u308b\u304b\u306b\u9ad8\u3044\u30ec\u30b9\u30dd\u30f3\u30b9\u7387\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u898b\u3084\u3059\u3044\u30fb\u8aad\u307f\u3084\u3059\u3044\u30c7\u30b6\u30a4\u30f3\u304c\u7d44\u3081\u308b<\/h3>\n<p>\u5c5e\u6027\u3084\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u7570\u306a\u308b\u9867\u5ba2\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066DM\u3092\u4f5c\u308d\u3046\u3068\u3059\u308b\u3068\u3001\u3069\u3046\u3057\u3066\u3082\u6ce8\u91c8\u7684\u306a\u8aac\u660e\u304c\u5fc5\u8981\u306b\u306a\u308a\u3001\u30b4\u30c1\u30e3\u30b4\u30c1\u30e3\u3057\u305f\u30c7\u30b6\u30a4\u30f3\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u500b\u5225\u306b\u5185\u5bb9\u3092\u5dee\u3057\u66ff\u3048\u3089\u308c\u308b\u30d0\u30ea\u30a2\u30d6\u30eb\u5370\u5237\u3092\u4f7f\u3048\u3070\u3001\u305d\u3046\u3057\u305f\u5fc3\u914d\u306f\u3044\u308a\u307e\u305b\u3093\u3002\u5e97\u8217\u3084\u65bd\u8a2d\u3092\u30c1\u30a7\u30fc\u30f3\u5c55\u958b\u3057\u3066\u3044\u308b\u4f01\u696d\u306e\u3001\u591a\u54c1\u7a2e\u5c0f\u30ed\u30c3\u30c8\u306eDM\u306b\u3082\u6700\u9069\u3067\u3059\u3002<\/p>\n<h3>\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u304c\u9ad8\u307e\u308b<\/h3>\n<p>\u591a\u304f\u306e\u4f01\u696d\u304c\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306b\u82e6\u52b4\u3057\u3066\u3044\u308b\u73fe\u5728\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u4f01\u696d\u306b\u5bfe\u3059\u308b\u4fe1\u983c\u611f\u3084\u611b\u7740\u3092\u91b8\u6210\u3059\u308b\u3053\u3068\u3001\u3064\u307e\u308a\u300c\u30d5\u30a1\u30f3\u3065\u304f\u308a\u300d\u304c\u307e\u3059\u307e\u3059\u91cd\u8981\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u305d\u306e\u30ab\u30ae\u3068\u306a\u308b\u306e\u304c\u300c\u7279\u5225\u611f\u300d\u306e\u63d0\u4f9b\u3002\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30baDM\u3067\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u5bfe\u3057\u3066\u300c\u3042\u306a\u305f\u3060\u3051\u300d\u306e\u7279\u5225\u611f\u3092\u6f14\u51fa\u3067\u304d\u308c\u3070\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5411\u4e0a\u3082\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2>\u6210\u679c\u306b\u3064\u306a\u3052\u308b\u305f\u3081\u306b\u62bc\u3055\u3048\u308b\u3079\u304d\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30baDM\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30baDM\u306f\u3001\u30c7\u30fc\u30bf\u6d3b\u7528\u3084\u30bf\u30a4\u30df\u30f3\u30b0\u8a2d\u8a08\u3001\u5c0e\u7dda\u69cb\u7bc9\u3001\u6539\u5584\u30b5\u30a4\u30af\u30eb\u3068\u3044\u3063\u305f\u8907\u6570\u306e\u89b3\u70b9\u3092\u62bc\u3055\u3048\u308b\u3053\u3068\u3067\u3001\u521d\u3081\u3066\u9ad8\u3044\u30ec\u30b9\u30dd\u30f3\u30b9\u7387\u3084\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u5f97\u3089\u308c\u307e\u3059\u3002\u4ee5\u4e0b\u306b\u3066\u3001\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306b\u91cd\u8996\u3059\u3079\u304d4\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>\u65e2\u5b58\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u3057\u3063\u304b\u308a\u6d3b\u7528\u3059\u308b<\/h3>\n<p>\u6210\u679c\u3092\u51fa\u3059\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30baDM\u306f\u3001\u5e74\u9f62\u3084\u4f4f\u6240\u306a\u3069\u306e\u8868\u5c64\u7684\u306a\u60c5\u5831\u3060\u3051\u3067\u306a\u304f\u3001\u8cfc\u8cb7\u5c65\u6b74\u3084Web\u95b2\u89a7\u5c65\u6b74\u306a\u3069\u3092\u639b\u3051\u5408\u308f\u305b\u3066\u5206\u6790\u3057\u3001\u3088\u308a\u7cbe\u5bc6\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u69cb\u7bc9\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u30ea\u30d4\u30fc\u30bf\u30fc\u3084\u9ad8LTV\u9867\u5ba2\u3092\u5bfe\u8c61\u306b\u3001\u8cfc\u5165\u5546\u54c1\u306e\u50be\u5411\u3092\u3082\u3068\u306b\u3057\u305f\u304a\u3059\u3059\u3081\u60c5\u5831\u3092\u5dee\u3057\u8fbc\u3080\u3053\u3068\u3067\u3001\u53cd\u5fdc\u7387\u3092\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002\u4f11\u7720\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u306f\u300c\u4ee5\u524d\u306e\u8cfc\u5165\u304b\u3089\u25cb\u25cb\u65e5\u304c\u7d4c\u904e\u3057\u3066\u3044\u307e\u3059\u300d\u306a\u3069\u3001\u95a2\u4fc2\u3092\u518d\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u8a2d\u8a08\u3082\u6709\u52b9\u3067\u3059\u3002<\/p>\n<h3>\u30bf\u30a4\u30df\u30f3\u30b0\u3084\u6587\u8108\u3092\u8003\u3048\u308b<\/h3>\n<p>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30baDM\u306f\u9867\u5ba2\u304c\u6700\u3082\u95a2\u5fc3\u3092\u6301\u3061\u3084\u3059\u3044\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u72d9\u3046\u3053\u3068\u3067\u3001\u53cd\u5fdc\u7387\u304c\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3059\u3002<br \/>\n\u305f\u3068\u3048\u3070\u8a95\u751f\u65e5\u3084\u4f1a\u54e1\u66f4\u65b0\u6708\u3001\u904e\u53bb\u306e\u8cfc\u5165\u30bf\u30a4\u30df\u30f3\u30b0\u306a\u3069\u3001\u9867\u5ba2\u884c\u52d5\u306b\u5408\u308f\u305b\u305f\u914d\u4fe1\u8a2d\u8a08\u304c\u52b9\u679c\u7684\u3067\u3059\u3002\u307e\u305f\u3001\u9001\u4ed8\u6642\u671f\u304c\u5546\u6226\u671f\u3084\u30a4\u30d9\u30f3\u30c8\u3068\u91cd\u306a\u308b\u5834\u5408\u306f\u3001\u30c7\u30b6\u30a4\u30f3\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u3082\u305d\u306e\u6587\u8108\u306b\u5bc4\u305b\u308b\u3053\u3068\u3067\u81ea\u7136\u306a\u8a34\u6c42\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u8aad\u8005\u304c\u884c\u52d5\u3057\u3084\u3059\u3044\u5185\u5bb9\u30fb\u8a2d\u8a08\u3092\u5fc3\u304c\u3051\u308b<\/h3>\n<p>\u3059\u3079\u3066\u306eDM\u306b\u306f\u76ee\u7684\u304c\u3042\u308a\u3001\u305d\u306e\u76ee\u7684\u306b\u5fdc\u3058\u305f\u5c0e\u7dda\u306e\u8a2d\u8a08\u3092\u610f\u8b58\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u305f\u3068\u3048\u3070\u3001QR\u30b3\u30fc\u30c9\u3084\u77ed\u7e2eURL\u3092\u7d19\u9762\u4e0a\u3067\u76ee\u7acb\u3064\u4f4d\u7f6e\u306b\u914d\u7f6e\u3057\u3001\u30b9\u30e0\u30fc\u30ba\u306bWeb\u30da\u30fc\u30b8\u3078\u9077\u79fb\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u307e\u305f\u3001CTA\uff08Call To Action\uff09\u306b\u306f\u5177\u4f53\u7684\u306a\u8a00\u8449\u3092\u4f7f\u3046\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002\u300c\u4eca\u3059\u3050\u78ba\u8a8d\u3059\u308b\u300d\u300c\u9650\u5b9a\u7279\u5178\u3092\u898b\u308b\u300d\u306a\u3069\u3001\u884c\u52d5\u3092\u30a4\u30e1\u30fc\u30b8\u3057\u3084\u3059\u3044\u6587\u8a00\u304c\u53cd\u5fdc\u7387\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u30c7\u30b6\u30a4\u30f3\u4e0a\u3082\u8996\u7dda\u8a98\u5c0e\u3092\u8003\u3048\u3001\u4f59\u767d\u3084\u5f37\u8abf\u8272\u3092\u6d3b\u7528\u3057\u3066\u884c\u52d5\u3092\u4fc3\u9032\u3059\u308b\u69cb\u6210\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<h3>\u5fc5\u305a\u52b9\u679c\u6e2c\u5b9a\u3068\u6539\u5584\u3092\u884c\u3046<\/h3>\n<p>DM\u306f\u4e00\u5ea6\u9001\u3063\u3066\u7d42\u308f\u308a\u3067\u306f\u306a\u304f\u3001\u7d50\u679c\u3092\u3082\u3068\u306b\u3057\u305f\u5206\u6790\u3068\u6539\u5584\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u6700\u9069\u5316\u3055\u308c\u3066\u3044\u304d\u307e\u3059\u3002<br \/>\nA\/B\u30c6\u30b9\u30c8\u3084PDCA\u30b5\u30a4\u30af\u30eb\u3092\u6d3b\u7528\u3057\u3001\u8a34\u6c42\u6587\u30fb\u30c7\u30b6\u30a4\u30f3\u30fb\u30aa\u30d5\u30a1\u30fc\u5185\u5bb9\u3054\u3068\u306e\u53cd\u5fdc\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3067\u3001\u6b21\u56de\u65bd\u7b56\u306e\u6539\u5584\u70b9\u3092\u5c0e\u3051\u307e\u3059\u3002\u307e\u305f\u3001\u53cd\u5fdc\u7387\u30fbCV\u7387\u30fbROI\u306a\u3069\u306e\u6307\u6a19\u3092\u5b9a\u671f\u7684\u306b\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3001\u9867\u5ba2\u5c64\u3054\u3068\u306e\u6210\u679c\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3082\u5927\u5207\u3067\u3059\u3002\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30baDM\u306f\u300c\u9001\u3063\u3066\u7d42\u308f\u308a\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u7d99\u7d9a\u7684\u306b\u80b2\u3066\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u300d\u3068\u3057\u3066\u904b\u7528\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u6210\u529f\u3078\u306e\u8fd1\u9053\u3067\u3059\u3002<\/p>\n<h2>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30baDM\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9<\/h2>\n<p>\u3053\u306e\u3088\u3046\u306b\u826f\u3044\u3053\u3068\u3065\u304f\u3081\u306b\u601d\u3048\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30baDM\u3067\u3059\u304c\u3001\u5b9f\u65bd\u306b\u3042\u305f\u3063\u3066\u306f\u6ce8\u610f\u70b9\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>\u300c\u5e83\u544a\u90f5\u4fbf\u7269\u300d\u3068\u3057\u3066\u627f\u8a8d\u3055\u308c\u306a\u3044\u3053\u3068\u304c\u591a\u3044<\/h3>\n<p>\u901a\u5e38\u3001DM\u3092\u5927\u91cf\u306b\u767a\u9001\u3059\u308b\u969b\u306f\u3001\u30b3\u30b9\u30c8\u524a\u6e1b\u306e\u305f\u3081\u306b\u90f5\u4fbf\u5c40\u306e\u300c\u5e83\u544a\u90f5\u4fbf\u5272\u5f15\u300d\u3092\u5229\u7528\u3059\u308b\u306e\u304c\u666e\u901a\u3067\u3059\u304c\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30baDM\u306f\u57fa\u672c\u7684\u306b\u3053\u306e\u5272\u5f15\u3092\u53d7\u3051\u3089\u308c\u307e\u305b\u3093\u3002\u305d\u308c\u305e\u308c\u5185\u5bb9\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u540c\u4e00\u5185\u5bb9\u304c\u6761\u4ef6\u3067\u3042\u308b\u300c\u5e83\u544a\u90f5\u4fbf\u7269\u300d\u3068\u3057\u3066\u8a8d\u3081\u3089\u308c\u306a\u3044\u304b\u3089\u3067\u3059\u3002<\/p>\n<p><span style=\"text-decoration: underline; color: #999999;\"><a style=\"color: #999999; text-decoration: underline;\" href=\"https:\/\/www.post.japanpost.jp\/service\/discount\/ads_use.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u226b\u5e83\u544a\u90f5\u4fbf\u7269 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loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2081\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/09\/what-is-personalization-dm-05.png\" alt=\"\u7372\u5f97\u30dd\u30a4\u30f3\u30c8\u306e\u8a18\u8f09\u3057\u305fDM\" width=\"650\" height=\"500\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/09\/what-is-personalization-dm-05.png 650w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/09\/what-is-personalization-dm-05-300x231.png 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>\u9867\u5ba2\u5225\u306e\u7d2f\u8a08\u30dd\u30a4\u30f3\u30c8\u6570\u304c\u53ef\u5909\u9805\u76ee\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u304c\u3001\u5546\u54c1\u8cfc\u5165\u3092\u4fc3\u3059\u305f\u3081\u306b\u8a18\u8f09\u3055\u308c\u3066\u3044\u308b\u3068\u8a8d\u3081\u3089\u308c\u308b\u3053\u3068\u304b\u3089\u3001\u540c\u4e00\u5185\u5bb9\u3092\u5099\u3048\u305f\u5e83\u544a\u90f5\u4fbf\u7269\u3068\u3057\u3066\u53d6\u308a\u6271\u308f\u308c\u307e\u3059\u3002<\/p>\n<h3>\u53c2\u8003\u4f8b2.\u6599\u91d1\u30d7\u30e9\u30f3\u306e\u8a18\u8f09<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2082\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/09\/what-is-personalization-dm-06.png\" alt=\"\u6599\u91d1\u30d7\u30e9\u30f3\u306e\u8a18\u8f09\u3057\u305fDM\" width=\"644\" height=\"495\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/09\/what-is-personalization-dm-06.png 644w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/09\/what-is-personalization-dm-06-300x231.png 300w\" sizes=\"auto, (max-width: 644px) 100vw, 644px\" \/><\/p>\n<p>\u9867\u5ba2\u6c0f\u540d\u30fb\u5229\u7528\u6599\u91d1\u304c\u53ef\u5909\u9805\u76ee\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u304c\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u4fc3\u9032\u3092\u76ee\u7684\u3068\u3057\u305f\u8a18\u8f09\u3068\u8a8d\u3081\u3089\u308c\u308b\u3053\u3068\u304b\u3089\u3001\u540c\u4e00\u5185\u5bb9\u3092\u5099\u3048\u305f\u5e83\u544a\u90f5\u4fbf\u7269\u3068\u3057\u3066\u627f\u8a8d\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u203b\u5b9f\u969b\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30baDM\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306f\u3001\u4e8b\u524d\u306b\u90f5\u4fbf\u5c40\u3078\u306e\u78ba\u8a8d\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<br 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loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2083\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/09\/what-is-personalization-dm-07.png\" alt=\"EC\u30b5\u30a4\u30c8 \u30ab\u30fc\u30c8\u96e2\u8131\u5ba2\u5411\u3051\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30baDM\" width=\"680\" height=\"208\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/09\/what-is-personalization-dm-07.png 680w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/09\/what-is-personalization-dm-07-300x92.png 300w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/09\/what-is-personalization-dm-07-660x202.png 660w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" 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