{"id":260,"date":"2018-05-01T10:00:33","date_gmt":"2018-05-01T01:00:33","guid":{"rendered":"https:\/\/sellmarke.jp\/article\/?p=260"},"modified":"2025-06-04T11:47:57","modified_gmt":"2025-06-04T02:47:57","slug":"how-to-create-a-direct-mail-with-opening-rate","status":"publish","type":"post","link":"https:\/\/sellmarke.jp\/article\/direct-mail-strategy-list\/how-to-create-a-direct-mail-with-opening-rate\/","title":{"rendered":"\u958b\u5c01\u7387\u30fb\u53cd\u97ff\u7387\u306e\u9ad8\u3044\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u4f5c\u6210\u65b9\u6cd5\u3068\u306f\uff1f"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-485\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/04\/how-to-create-a-direct-mail-with-opening-rate.jpeg\" alt=\"\" width=\"760\" height=\"380\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/04\/how-to-create-a-direct-mail-with-opening-rate.jpeg 760w, 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\/>\n\u300c\u671d\u6669\u306e\u5bd2\u3055\u304c\u8eab\u306b\u3057\u307f\u308b\u5b63\u7bc0\u3068\u306a\u3063\u3066\u304d\u307e\u3057\u305f\u306d\u3002\u305d\u308d\u305d\u308d\u304a\u808c\u306e\u4e7e\u71e5\u3082\u6c17\u306b\u306a\u3063\u3066\u304d\u305f\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\uff1f\u300d<\/p>\n<p>\u203b\u305f\u3060\u5b63\u7bc0\u306e\u6328\u62f6\u3092\u4f1d\u3048\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u62b1\u3048\u308b\u60a9\u307f\u306b\u7d50\u3073\u3064\u3051\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n<h3>\u300c\u3042\u306a\u305f\u3060\u3051\u300d\u306e\u79c1\u4fe1\u306e\u3088\u3046\u306b\u66f8\u304f<\/h3>\n<p>\u6328\u62f6\u6587\u306e\u6587\u7ae0\u3067\u4e00\u756a\u5927\u5207\u306a\u306e\u306f\u3001\u4e00\u4eba\u306b\u5411\u3051\u3066\u66f8\u304f\u3053\u3068\u3067\u3059\u3002\u300c\u79c1\u306b\u5411\u3051\u3066\u66f8\u304b\u308c\u3066\u3044\u308b\u300d\u3068\u611f\u3058\u3066\u306f\u3058\u3081\u3066\u3001\u8aad\u307f\u624b\u306fDM\u306e\u5185\u5bb9\u3092\u300c\u81ea\u5206\u3054\u3068\u300d\u3068\u3057\u3066\u6349\u3048\u3066\u304f\u308c\u307e\u3059\u3002\u30a4\u30e1\u30fc\u30b8\u306f\u79c1\u4fe1\u3084\u30e9\u30d6\u30ec\u30bf\u30fc\u3002\u793c\u5100\u306f\u3082\u3061\u308d\u3093\u5fc5\u8981\u3067\u3059\u304c\u3001\u300c\u62dd\u5553\u2026\u300d\u306e\u3088\u3046\u306a\u3001\u30d3\u30b8\u30cd\u30b9\u30e9\u30a4\u30af\u3067\u5805\u82e6\u3057\u3044\u8868\u73fe\u306f\u4e0d\u8981\u3067\u3059\u3002\u300c\u7686\u69d8\u300d\u3068\u3044\u3046\u8a00\u8449\u3082\u6975\u529b\u4f7f\u308f\u306a\u3044\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u6700\u521d\u306f\u96e3\u3057\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u3042\u306a\u305f\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u304a\u5ba2\u69d8\u3092\u601d\u3044\u6d6e\u304b\u3079\u3066\u30011\u5bfe1\u3067\u8a9e\u308a\u304b\u3051\u308b\u3088\u3046\u306b\u66f8\u304f\u3068\u3001\u81ea\u7136\u306b\u79c1\u4fe1\u98a8\u306e\u6587\u7ae0\u304c\u4f5c\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u624b\u66f8\u304d\u3067\u66f8\u304f\u3068\u3055\u3089\u306b\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u4e0b\u306e\u8a18\u4e8b\u3067\u306f\u6328\u62f6\u6587\u306e\u4f8b\u6587\u3092\u7d39\u4ecb\u3057\u3066\u304a\u308a\u307e\u3059\u306e\u3067\u3001\u3053\u3061\u3089\u3082\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<div style=\"background-color: #f9f9f9; margin: 20px; padding: 15px 20px 10px 20px;\">\u21d2<a href=\"https:\/\/sellmarke.jp\/article\/direct-mail-strategy-list\/writing-direct-mail-greetings\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u3010\u4f8b\u6587\u3082\u8c4a\u5bcc\uff01\u3011\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u6328\u62f6\u72b6\/\u6328\u62f6\u6587\u306e\u52b9\u679c\u7684\u306a\u66f8\u304d\u65b9<\/a><\/div>\n<h2>DM\u30c7\u30b6\u30a4\u30f3\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p>DM\u306e\u30c7\u30b6\u30a4\u30f3\u306e\u76ee\u7684\u306f\u30ec\u30b9\u30dd\u30f3\u30b9\u306e\u7372\u5f97\u3067\u3059\u3002\u3069\u3093\u306a\u306b\u7f8e\u3057\u3044\u30c7\u30b6\u30a4\u30f3\u3067\u3082\u3001\u53cd\u97ff\u304c\u60aa\u3051\u308c\u3070\u4fa1\u5024\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5fc5\u8981\u306a\u306e\u306f\u3001\u8aad\u307f\u624b\u306e\u76ee\u7dda\u306b\u7acb\u3063\u305f\u3001\u308f\u304b\u308a\u3084\u3059\u304f\u3001\u4f1d\u308f\u308a\u3084\u3059\u3044\u30c7\u30b6\u30a4\u30f3\u3002\u305d\u306e\u305f\u3081\u306b\u5927\u5207\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30b3\u30d4\u30fc\u3092\u8aad\u307f\u3084\u3059\u304f<\/h3>\n<p>DM\u306e\u30c7\u30b6\u30a4\u30f3\u306e\u5f79\u5272\u306f\u30b3\u30d4\u30fc\u3092\u4f1d\u3048\u308b\u3053\u3068\u3060\u3001\u3068\u3082\u3044\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u30b3\u30d4\u30fc\u3068\u306f\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u3060\u3051\u3067\u306f\u306a\u304f\u3001DM\u306e\u4e2d\u306e\u3059\u3079\u3066\u306e\u8a00\u8449\u3092\u6307\u3057\u307e\u3059\u3002\u4f59\u767d\u3092\u4f7f\u3063\u305f\u308a\u3001\u8272\u6570\u3092\u5c11\u306a\u304f\u3057\u305f\u308a\u3057\u3066\u3001\u6587\u5b57\u306e\u8aad\u307f\u3084\u3059\u3055\u3092\u6700\u512a\u5148\u3057\u3066\u30c7\u30b6\u30a4\u30f3\u3057\u307e\u3057\u3087\u3046\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u30b7\u30cb\u30a2\u5c64\u306e\u5834\u5408\u306f\u30d5\u30a9\u30f3\u30c8\u3092\u5927\u304d\u304f\u3059\u308b\u306a\u3069\u3001\u8aad\u3080\u4eba\u3078\u306e\u914d\u616e\u3082\u5fd8\u308c\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002<\/p>\n<div style=\"background-color: #f9f9f9; margin: 20px; padding: 20px 20px 15px 20px;\">\u21d2<a href=\"https:\/\/sellmarke.jp\/article\/planning-of-direct-mail-list\/point-of-fonts-for-reading-in-printed\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5370\u5237\u7269\u3067\u8aad\u307e\u308c\u308b\u305f\u3081\u306e\u30d5\u30a9\u30f3\u30c8\u306e\u4f7f\u3044\u65b9\u3068\u6ce8\u610f\u70b9<\/a><\/div>\n<h3>\u30b7\u30ba\u30eb\u611f\u306e\u3042\u308b\u5199\u771f\u3092\u4f7f\u3046<\/h3>\n<p>DM\u3067\u306f\u5546\u54c1\u306b\u76f4\u63a5\u89e6\u308c\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002\u3060\u304b\u3089\u3053\u305d\u3001\u307e\u308b\u3067\u76ee\u306e\u524d\u306b\u5546\u54c1\u304c\u3042\u308b\u3088\u3046\u306a\u30b7\u30ba\u30eb\u611f\u306e\u3042\u308b\u5199\u771f\u304c\u5fc5\u9808\u3067\u3059\u3002\u98df\u54c1\u306a\u3089\u7f8e\u5473\u3057\u3055\u3001\u9ad8\u7d1a\u54c1\u306a\u3089\u9ad8\u7d1a\u611f\u3001\u5316\u7ca7\u54c1\u306a\u3089\u300c\u4f7f\u3046\u3068\u3053\u3093\u306a\u306b\u30ad\u30ec\u30a4\u306b\u306a\u308c\u308b\uff01\u300d\u3068\u3044\u3046\u3053\u3068\u304c\u3072\u3068\u76ee\u3067\u4f1d\u308f\u308b\u5199\u771f\u3092\u4f7f\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u76ee\u7dda\u306e\u52d5\u304d\u3092\u610f\u8b58\u3057\u305f\u30ec\u30a4\u30a2\u30a6\u30c8\u306b\u3059\u308b<\/h3>\n<p>\u30ec\u30a4\u30a2\u30a6\u30c8\u3067\u91cd\u8981\u306a\u306e\u304c\u3001\u4eba\u9593\u304c\u30e2\u30ce\u3092\u898b\u308b\u3068\u304d\u306e\u81ea\u7136\u306a\u76ee\u7dda\u306e\u52d5\u304d\uff08\u30a2\u30a4\u30d5\u30ed\u30fc\uff09\u3092\u610f\u8b58\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u4f8b\u3048\u3070\u6a2a\u66f8\u304d\u306eDM\u306e\u5834\u5408\u3001\u8aad\u307f\u624b\u306e\u8996\u7dda\u306f\u5de6\u4e0a\u3001\u53f3\u4e0a\u3001\u5de6\u4e0b\u3001\u53f3\u4e0b\u3068\u3001\u30a2\u30eb\u30d5\u30a1\u30d9\u30c3\u30c8\u306e\u300cZ\u300d\u3092\u63cf\u304f\u3088\u3046\u306b\u9032\u3080\u3068\u3044\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-522\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/04\/how-to-create-a-direct-mail-with-opening-rate-01.png\" alt=\"DM\u3092\u8aad\u3080\u3068\u304d\u306e\u76ee\u7dda\u306e\u52d5\u304d\" width=\"680\" height=\"388\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/04\/how-to-create-a-direct-mail-with-opening-rate-01.png 680w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/04\/how-to-create-a-direct-mail-with-opening-rate-01-300x171.png 300w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/04\/how-to-create-a-direct-mail-with-opening-rate-01-660x377.png 660w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/p>\n<p>\u3053\u306e\u6d41\u308c\u306b\u6cbf\u3063\u3066\u3001\u300c\u8a8d\u77e5\uff08\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\uff09\u300d\u3001\u300c\u7406\u89e3\uff08\u5546\u54c1\u8aac\u660e\uff09\u300d\u3001\u300c\u884c\u52d5\uff08\u7533\u8fbc\u65b9\u6cd5\uff09\u300d\u3068\u5c0e\u304f\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u69cb\u6210\u3092\u5fc3\u304c\u3051\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u52b9\u679c\u7684\u306a\u30c7\u30b6\u30a4\u30f3\u306b\u3064\u3044\u3066\u306f\u4e0b\u8a18\u3067\u7d39\u4ecb\u3057\u3066\u304a\u308a\u307e\u3059\u306e\u3067\u3001\u3053\u3061\u3089\u3082\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<div style=\"background-color: #f9f9f9; margin: 20px; padding: 15px 20px 10px 20px;\">\u21d2<a href=\"https:\/\/sellmarke.jp\/article\/planning-of-direct-mail-list\/effective-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3067\u52b9\u679c\u7684\u306a\u30c7\u30b6\u30a4\u30f3\u3092\u4f5c\u6210\u3059\u308b\u30b3\u30c4\u3068\u306f\uff1f<\/a><\/div>\n<h2>\u304a\u5ba2\u69d8\u306e\u58f0\u306e\u4f7f\u3044\u65b9<\/h2>\n<p>\u8aad\u3080\u4eba\u304b\u3089\u3059\u308c\u3070\u3001DM\u3082\u5e83\u544a\u306e\u4e00\u7a2e\u3067\u3059\u3002\u3069\u3093\u306a\u306b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u826f\u3055\u3092\u4f1d\u3048\u3066\u3082\u3001\u4f01\u696d\u76ee\u7dda\u306e\u60c5\u5831\u3070\u304b\u308a\u3067\u306f\u306a\u304b\u306a\u304b\u4fe1\u7528\u3057\u3066\u3082\u3089\u3048\u307e\u305b\u3093\u3002\u305d\u3053\u3067\u30aa\u30b9\u30b9\u30e1\u306a\u306e\u304c\u3001\u7b2c\u4e09\u8005\u306e\u8a3c\u660e\u3068\u3057\u3066\u3001\u304a\u5ba2\u69d8\u306e\u4f53\u9a13\u8ac7\u3092\u5165\u308c\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<h3>\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u5c5e\u6027\u3068\u8fd1\u3044\u304a\u5ba2\u69d8\u306e\u58f0\u3092\u4f7f\u3046<\/h3>\n<p>\u4eba\u306f\u81ea\u5206\u3068\u5883\u9047\u3084\u5c5e\u6027\u304c\u4f3c\u3066\u3044\u308b\u4eba\u306b\u5f71\u97ff\u3092\u53d7\u3051\u3084\u3059\u3044\u3082\u306e\u3067\u3059\u3002\u7d4c\u55b6\u8005\u306b\u8cfc\u5165\u3057\u3066\u307b\u3057\u3044\u306a\u3089\u7d4c\u55b6\u8005\u306e\u58f0\u300140\u4ee3\u306e\u5973\u6027\u306b\u4f7f\u3063\u3066\u307b\u3057\u3044\u5546\u54c1\u306a\u308930\u4ee3\u5f8c\u534a\u304b\u308940\u4ee3\u306e\u5973\u6027\u306e\u58f0\u3092\u4f7f\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u5177\u4f53\u7684\u306a\u30a8\u30d4\u30bd\u30fc\u30c9\u3092\u4f1d\u3048\u308b<\/h3>\n<p>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3059\u308b\u307e\u3067\u306e\u300c\u60a9\u307f\u300d\u3001\u8cfc\u5165\u3057\u305f\u300c\u7406\u7531\u300d\u3001\u4f7f\u7528\u3057\u305f\u300c\u52b9\u679c\u30fb\u6210\u679c\u300d\u304c\u3001\u7c21\u6f54\u306b\u4f1d\u308f\u308b\u5185\u5bb9\u304c\u30d9\u30b9\u30c8\u3067\u3059\u3002\u30b9\u30da\u30fc\u30b9\u304c\u5c11\u306a\u3044\u5834\u5408\u306f\u3069\u308c\u304b\u4e00\u3064\u3067\u3082\u69cb\u3044\u307e\u305b\u3093\u3002\u307e\u305f\u3001\u300c\u58f2\u4e0a\u304c\u3007\u3007\uff05UP\u3057\u307e\u3057\u305f\u300d\u3068\u3044\u3063\u305f\u6570\u5b57\u3092\u5165\u308c\u308b\u306a\u3069\u3001\u30a8\u30d4\u30bd\u30fc\u30c9\u304c\u5177\u4f53\u7684\u3067\u3042\u308c\u3070\u3042\u308b\u307b\u3069\u4fe1\u3074\u3087\u3046\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n<h2>\u7528\u7d19\u30fb\u5c01\u7b52\u30b5\u30a4\u30ba\u306e\u9078\u3073\u65b9<\/h2>\n<p>DM\u3067\u304a\u3082\u306b\u4f7f\u308f\u308c\u308b\u7528\u7d19\u30fb\u5c01\u7b52\u306e\u30b5\u30a4\u30ba\u306f\u6b21\u306e5\u7a2e\u985e\u3067\u3059\u3002<\/p>\n<h4>\u30cf\u30ac\u30adDM<\/h4>\n<table class=\"lp-create\">\n<tbody>\n<tr>\n<td>\u30cf\u30ac\u30ad\u30b5\u30a4\u30ba\uff08100mm\u00d7148mm\uff09<\/td>\n<\/tr>\n<tr>\n<td>A\u5224\u306eA\uff14\u30b5\u30a4\u30ba\uff08210mm\u00d7297mm\uff09<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u30b3\u30f3\u30d1\u30af\u30c8\u3067\u6301\u3061\u904b\u3073\u306b\u4fbf\u5229\u306a\u30cf\u30ac\u30ad\u30b5\u30a4\u30ba\u306f\u3001\u305d\u308c\u81ea\u4f53\u30af\u30fc\u30dd\u30f3\u3084\u62db\u5f85\u72b6\u3068\u3057\u3066\u3082\u4f7f\u3048\u308b\u306e\u3067\u3001\u304a\u3082\u306b\u5e97\u8217\u3084\u30a4\u30d9\u30f3\u30c8\u306e\u96c6\u5ba2\u7528DM\u306b\u5229\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u65b0\u5546\u54c1\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6848\u5185\u3001B to B\u306e\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u3001\u305f\u304f\u3055\u3093\u306e\u60c5\u5831\u304c\u5fc5\u8981\u306aDM\u3084\u3001\u5927\u304d\u306a\u5199\u771f\u3067\u8996\u899a\u7684\u306b\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u4e0e\u3048\u305f\u3044\u5834\u5408\u306b\u306f\u3001\u5927\u578b\u306eA4\u30b5\u30a4\u30ba\u304c\u304a\u30b9\u30b9\u30e1\u3067\u3059\u3002<\/p>\n<p>\u4ed6\u306b\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u826f\u3055\u3067\u4eba\u6c17\u306a\u306e\u304c\u3001\u898b\u958b\u304d\u578b\u306e\u5727\u7740\u30bf\u30a4\u30d7\u3067\u3059\u3002\u90f5\u4fbf\u6599\u91d1\u306f\u305d\u306e\u307e\u307e\u3067\u60c5\u5831\u3092\u4f1d\u3048\u3089\u308c\u308b\u30b9\u30da\u30fc\u30b9\u306f\u500d\u306b\u306a\u308b\u306e\u3067\u3001\u30cf\u30ac\u30ad\u30fbA4\u30b5\u30a4\u30ba\u3068\u3082\u306b\u591a\u304f\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h4>\u5c01\u66f8DM<\/h4>\n<table class=\"lp-create\">\n<tbody>\n<tr>\n<td bgcolor=\"#f9f9f9\">\u9577\u578b3\u53f7\uff08120mm\u00d7235mm\uff09<\/td>\n<td>\u30bf\u30c6\u9577\u3067A4\u30b5\u30a4\u30ba\u306e\u7e26\u4e09\u3064\u6298\u308a\u304c\u5165\u308b\u6700\u9069\u306a\u30b5\u30a4\u30ba<\/td>\n<\/tr>\n<tr>\n<td bgcolor=\"#f9f9f9\">\u95773\u6a2a\u5c01\uff08235mm\u00d7120mm\uff09<\/td>\n<td>\u30e8\u30b3\u9577\u3067A4\u30b5\u30a4\u30ba\u306e\u6a2a\u4e09\u3064\u6298\u308a\u304c\u5165\u308b\u6700\u9069\u306a\u30b5\u30a4\u30ba<\/td>\n<\/tr>\n<tr>\n<td bgcolor=\"#f9f9f9\">\u89d2\u578b2\u53f7\uff08240mm\u00d7332mm\uff09<\/td>\n<td>A4\u30b5\u30a4\u30ba\u306e\u30c1\u30e9\u30b7\u3084\u30d1\u30f3\u30d5\u30ec\u30c3\u30c8\u3082\u6298\u3089\u305a\u306b\u5c01\u5165\u3067\u304d\u308b\u30b5\u30a4\u30ba<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u5c01\u66f8DM\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u30d1\u30f3\u30d5\u30ec\u30c3\u30c8\u3084\u518a\u5b50\u306a\u3069\u3092\u540c\u5c01\u3057\u3066\u3001\u30cf\u30ac\u30adDM\u3088\u308a\u3082\u305f\u304f\u3055\u3093\u306e\u60c5\u5831\u3092\u4f1d\u3048\u3089\u308c\u308b\u3053\u3068\u3067\u3059\u3002\u307e\u305f\u3001\u30b5\u30f3\u30d7\u30eb\u5546\u54c1\u3084\u30ce\u30d9\u30eb\u30c6\u30a3\u3001\u3061\u3087\u3063\u3068\u3057\u305f\u30d7\u30ec\u30bc\u30f3\u30c8\u3082\u4e00\u7dd2\u306b\u9001\u308c\u308b\u306e\u3067\u3001\u60c5\u5831\u544a\u77e5\u3060\u3051\u3067\u306a\u304f\u3001\u3055\u307e\u3056\u307e\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u6d3b\u7528\u3067\u304d\u308b\u306e\u3082\u9b45\u529b\u3067\u3059\u3002<\/p>\n<p>\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3067\u306f\u3001DM\u306e\u7528\u7d19\u30b5\u30a4\u30ba\u306b\u3064\u3044\u3066\u3088\u308a\u8a73\u3057\u304f\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div style=\"background-color: #f9f9f9; margin: 20px; padding: 15px 20px 10px 20px;\">\u21d2<a href=\"https:\/\/sellmarke.jp\/article\/direct-mail-list\/tips-for-determining-paper-size\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30b5\u30a4\u30ba\u3067\u9078\u3076\uff01\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3067\u6210\u529f\u3059\u308b\u305f\u3081\u306e\u7528\u7d19\u306e\u9078\u3076\u30dd\u30a4\u30f3\u30c8\u3068\u306f\uff1f<\/a><\/div>\n<h2>\u7d19\u8cea\u306e\u9078\u3073\u65b9<\/h2>\n<p>DM\u3067\u4f7f\u308f\u308c\u308b\u7d19\u306f\u5927\u304d\u304f\u5206\u3051\u3066\u6b21\u306e3\u7a2e\u985e\u3067\u3059\u3002<\/p>\n<table class=\"lp-create\">\n<tbody>\n<tr>\n<td>\u30b3\u30fc\u30c8\u7d19\uff08\u5149\u6ca2\u3042\u308a\uff09<\/td>\n<\/tr>\n<tr>\n<td>\u30de\u30c3\u30c8\u30b3\u30fc\u30c8\u7d19\uff08\u5149\u6ca2\u63a7\u3048\u3081\uff09<\/td>\n<\/tr>\n<tr>\n<td>\u4e0a\u8cea\u7d19\uff08\u5149\u6ca2\u306a\u3057\uff09<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>DM\u306f\u57fa\u672c\u7684\u306b\u6587\u5b57\u304c\u591a\u3044\u305f\u3081\u3001\u8868\u9762\u306e\u53cd\u5c04\u3092\u6291\u3048\u305f\u30de\u30c3\u30c8\u30b3\u30fc\u30c8\u7d19\u304c\u591a\u304f\u4f7f\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u7533\u3057\u8fbc\u307f\u30cf\u30ac\u30ad\u3084\u30a2\u30f3\u30b1\u30fc\u30c8\u306b\u30dc\u30fc\u30eb\u30da\u30f3\u3067\u8a18\u5165\u3057\u3066\u3082\u3089\u3046\u969b\u3001\u30b3\u30fc\u30c8\u7d19\u3088\u308a\u3082\u66f8\u304d\u3084\u3059\u3044\u3068\u3044\u3046\u7279\u9577\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u539a\u3055\u306f\u30cf\u30ac\u30adDM\u306e\u5834\u5408180kg\uff5e220kg\u3001\u5c01\u66f8DM\u306e\u5834\u5408110kg\uff5e135kg\u3042\u305f\u308a\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u539a\u3044\u7d19\u306e\u65b9\u304c\u30ec\u30b9\u30dd\u30f3\u30b9\u306f\u826f\u3044\u50be\u5411\u306b\u3042\u308b\u3068\u3088\u304f\u3044\u308f\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u3069\u3063\u3057\u308a\u3068\u3057\u305f\u539a\u307f\u306f\u3001\u3084\u306f\u308a\u5546\u54c1\u3084\u4f1a\u793e\u3078\u306e\u4fe1\u983c\u611f\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u3068\u304f\u306b\u9ad8\u4fa1\u306a\u5546\u6750\u306eDM\u306b\u306f\u539a\u3081\u306e\u7d19\u304c\u30aa\u30b9\u30b9\u30e1\u3067\u3059\u3002<\/p>\n<p>\u7d19\u3092\u9078\u3076\u4e0a\u3067\u5927\u5207\u306a\u306e\u306f\u3001\u4e8b\u524d\u306b\u81ea\u5206\u306e\u76ee\u3068\u624b\u3067\u7d19\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u7a2e\u985e\u3084\u539a\u3055\u306b\u3088\u3063\u3066\u306f\u3001\u30a4\u30e1\u30fc\u30b8\u304b\u3089\u304b\u3051\u96e2\u308c\u305f\u8272\u5408\u3044\u306b\u4ed5\u4e0a\u304c\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002\u6700\u8fd1\u306f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u6ce8\u6587\u3067\u304d\u308b\u5b89\u4fa1\u306a\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u5370\u5237\u304c\u666e\u53ca\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u6163\u308c\u306a\u3044\u3046\u3061\u306f\u4fe1\u983c\u3067\u304d\u308b\u5370\u5237\u4f1a\u793e\u3068\u3057\u3063\u304b\u308a\u6253\u3061\u5408\u308f\u305b\u3059\u308b\u306e\u304c\u5b89\u5168\u3067\u3059\u3002<\/p>\n<p>\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3067\u306f\u3001\u7d19\u8cea\u306b\u3064\u3044\u3066\u3088\u308a\u8a73\u3057\u304f\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div style=\"background-color: #f9f9f9; margin: 20px; padding: 15px 20px 10px 20px;\">\u21d2<a href=\"https:\/\/sellmarke.jp\/article\/planning-of-direct-mail-list\/how-to-choose-paper-quality\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u7528\u7d19\uff08\u7d19\u8cea\uff09\u3067\u9078\u3076\uff01\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u5370\u5237\u7528\u7d19\u306e\u9078\u3076\u30b3\u30c4\u3068\u306f\uff1f<\/a><\/div>\n<h2>\u5f62\u72b6\u306e\u9078\u3073\u65b9<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-2375\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/05\/how-to-create-a-direct-mail-with-opening-rate_02.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/05\/how-to-create-a-direct-mail-with-opening-rate_02.png 300w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/05\/how-to-create-a-direct-mail-with-opening-rate_02-150x150.png 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\u898b\u8fbc\u307f\u5ba2\u3084\u9867\u5ba2\u306e\u3082\u3068\u306b\u306f\u3001\u6bce\u65e5\u305f\u304f\u3055\u3093\u306eDM\u304c\u5c4a\u304d\u307e\u3059\u3002\u305d\u306e\u4e2d\u3067\u3001\u300c\u958b\u5c01\u3057\u305f\u3044\u300d\u300c\u6368\u3066\u305f\u304f\u306a\u3044\u300d\u3068\u601d\u3063\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u306f\u3001\u5f62\u72b6\u306b\u3082\u5de5\u592b\u304c\u5fc5\u8981\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u3042\u3048\u3066\u5c0f\u3055\u3044\u30b5\u30a4\u30ba\u306e\u5c01\u7b52\u3092\u305f\u304f\u3055\u3093\u306e\u540c\u5c01\u7269\u3067\u30d1\u30f3\u30d1\u30f3\u306b\u3055\u305b\u3066\u4e2d\u8eab\u3078\u306e\u671f\u5f85\u611f\u3092\u9ad8\u3081\u305f\u308a\u3001\u5c01\u7b52\u3067\u306f\u306a\u304f\u900f\u660e\u306e\u30d3\u30cb\u30fc\u30eb\uff08OPP\u888b\u306a\u3069\uff09\u306b\u5c01\u5165\u3057\u3066\u5546\u54c1\u5238\u3092\u76ee\u306b\u5165\u308b\u3088\u3046\u306b\u3057\u305f\u308a\u3068\u3044\u3063\u305f\u4f8b\u306f\u3088\u304f\u898b\u3089\u308c\u307e\u3059\u3002<\/p>\n<div 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style=\"background-color: #f9f9f9; margin: 20px; padding: 10px 20px 10px 20px;\">\u21d2<a href=\"https:\/\/sellmarke.jp\/article\/direct-mail-list\/change-the-shape-of-direct-mail\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u4ed5\u69d8\uff08\u30b5\u30a4\u30ba\u3084\u7a2e\u985e\u306a\u3069\uff09\u3068\u7279\u5fb4\u306b\u3064\u3044\u3066<\/a><br \/>\n\u21d2<a href=\"https:\/\/sellmarke.jp\/article\/direct-mail-list\/which-is-the-higher-opening-rate-of-paper-and-vinyl\/\" target=\"_blank\" rel=\"noopener noreferrer\">DM\u306e\u958b\u5c01\u7387\u3092\u9ad8\u3081\u308b\u306a\u3089\u900f\u660e\u5c01\u7b52\uff1f\u7d19\u5c01\u7b52\uff1f\u6d3b\u7528\u6642\u306e\u6ce8\u610f\u70b9\u3082\u89e3\u8aac<\/a><\/div>\n<h2>\u304a\u308f\u308a\u306b<\/h2>\n<p>\u4ee5\u4e0a\u3001DM\u306e\u958b\u5c01\u7387\u30fb\u53cd\u97ff\u7387\u3092\u4e0a\u3052\u308b\u65b9\u6cd5\u3092\u7d39\u4ecb\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u3068\u306f\u3044\u3048\u3001\u3053\u308c\u3089\u306f\u3042\u304f\u307e\u3067\u57fa\u672c\u7684\u306a\u30ce\u30a6\u30cf\u30a6\u3067\u3059\u3002\u3053\u3060\u308f\u308c\u3070\u3053\u3060\u308f\u308b\u307b\u3069\u30ec\u30b9\u30dd\u30f3\u30b9\u306b\u53cd\u6620\u3055\u308c\u308b\u306e\u304cDM\u306e\u9b45\u529b\u3067\u3042\u308a\u3001\u5965\u6df1\u3055\u3067\u3059\u3002\u305c\u3072\u4ed6\u306e\u8a18\u4e8b\u3082\u53c2\u7167\u3057\u3066\u3001\u3088\u308a\u6210\u679c\u306e\u4e0a\u304c\u308bDM\u3092\u76ee\u6307\u3057\u3066\u304f\u3060\u3055\u3044\uff01<\/p>\n\n<span class=\"tags\">\u30bf\u30b0 : 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