{"id":3156,"date":"2022-10-25T13:05:09","date_gmt":"2022-10-25T04:05:09","guid":{"rendered":"https:\/\/sellmarke.jp\/article\/?p=3156"},"modified":"2025-09-03T17:20:01","modified_gmt":"2025-09-03T08:20:01","slug":"cross-media-strategy","status":"publish","type":"post","link":"https:\/\/sellmarke.jp\/article\/marketing-list\/cross-media-strategy\/","title":{"rendered":"\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u3068\u306f\uff1f\u5b9f\u884c\u30dd\u30a4\u30f3\u30c8\u3084\u30e1\u30ea\u30c3\u30c8\u3001DM\u3067\u306e\u6d3b\u7528\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-13746\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2022\/10\/c2ce22c7c2c1a5ad3e41b6edaa1bab2e-1024x683.png\" alt=\"\" width=\"665\" height=\"444\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2022\/10\/c2ce22c7c2c1a5ad3e41b6edaa1bab2e-1024x683.png 1024w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2022\/10\/c2ce22c7c2c1a5ad3e41b6edaa1bab2e-300x200.png 300w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2022\/10\/c2ce22c7c2c1a5ad3e41b6edaa1bab2e-768x512.png 768w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2022\/10\/c2ce22c7c2c1a5ad3e41b6edaa1bab2e-240x160.png 240w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2022\/10\/c2ce22c7c2c1a5ad3e41b6edaa1bab2e-350x235.png 350w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2022\/10\/c2ce22c7c2c1a5ad3e41b6edaa1bab2e-90x60.png 90w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2022\/10\/c2ce22c7c2c1a5ad3e41b6edaa1bab2e-660x440.png 660w\" sizes=\"auto, (max-width: 665px) 100vw, 665px\" 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100%);\"><strong>1\u3064\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092DM\u3084\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3001TV\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u30e1\u30c7\u30a3\u30a2\uff08\u5a92\u4f53\uff09\u3092\u5229\u7528\u3057\u3066\u8ca9\u4fc3\u6d3b\u52d5\u3059\u308b\u3053\u3068<\/strong><\/span>\u3092\u3044\u3044\u307e\u3059\u3002<br \/>\n\u30de\u30eb\u30c1\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u3068\u4f55\u304c\u9055\u3046\u306e\uff1f\u3068\u3044\u3046\u7591\u554f\u304c\u6e67\u3044\u3066\u304f\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u30de\u30eb\u30c1\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u306f\u30011\u3064\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8907\u6570\u306e\u30e1\u30c7\u30a3\u30a2\u3092\u4f7f\u3063\u3066\u8ca9\u4fc3\u6d3b\u52d5\u3059\u308b\u3053\u3068\u3002\u57fa\u672c\u7684\u306b\u3001\u30e1\u30c7\u30a3\u30a2\u306b\u3088\u3063\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5909\u3048\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u3057\u307e\u305b\u3093\u3002<\/p>\n<p>\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u3067\u3088\u304f\u898b\u304b\u3051\u308b\u4f8b\u3068\u3057\u3066\u3001TVCM\u3067\u65b0\u5546\u54c1\u767a\u58f2\u306e\u544a\u77e5\u3092\u3057\u3001\u8a73\u3057\u3044\u60c5\u5831\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306a\u3069\u306b\u3064\u3044\u3066\u306f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u691c\u7d22\u3001\u3068\u3044\u3046\u3082\u306e\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u5358\u306b\u591a\u304f\u306e\u30e1\u30c7\u30a3\u30a2\u3092\u5229\u7528\u3059\u308b\u3068\u3044\u3046\u306e\u3067\u306f\u306a\u304f\u3001TV\u306a\u3089TV\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306a\u3089\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306a\u3089\u3067\u306f\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u7406\u89e3\u3057\u3001\u305d\u306e\u5a92\u4f53\u306e\u7279\u9577\u3092\u5341\u5206\u306b\u6d3b\u304b\u3057\u305f\u8ca9\u4fc3\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3064\u307e\u308a\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u544a\u77e5\u304b\u3089\u8cc7\u6599\u8acb\u6c42\u3001\u8cfc\u8cb7\u306b\u81f3\u308b\u307e\u3067\u306e\u5404\u6bb5\u968e\u3067\u3001\u3075\u3055\u308f\u3057\u3044\u30e1\u30c7\u30a3\u30a2\u3092\u9078\u629e\u3057\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u8ca9\u4fc3\u304c\u53ef\u80fd\u306b\u306a\u308b\u306e\u3067\u3059\u3002\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u3068\u306f\u30011\u4eba\u306e\u6d88\u8cbb\u8005\u304c\u8cfc\u8cb7\u306b\u3044\u305f\u308b\u307e\u3067\u306e\u52d5\u7dda\u3065\u304f\u308a\u3092\u3059\u308b\u3053\u3068\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>\u30de\u30eb\u30c1\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u3068\u306e\u9055\u3044<\/h3>\n<p>\u30de\u30eb\u30c1\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u3068\u4f55\u304c\u9055\u3046\u306e\uff1f\u3068\u3044\u3046\u7591\u554f\u304c\u6e67\u3044\u3066\u304f\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u30de\u30eb\u30c1\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u306f\u30011\u3064\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8907\u6570\u306e\u30e1\u30c7\u30a3\u30a2\u3092\u4f7f\u3063\u3066\u8ca9\u4fc3\u6d3b\u52d5\u3059\u308b\u3053\u3068\u3067\u3059\u3002<br \/>\n\u57fa\u672c\u7684\u306b\u3001\u30e1\u30c7\u30a3\u30a2\u306b\u3088\u3063\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5909\u3048\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u3057\u307e\u305b\u3093\u3002<\/p>\n<h2>\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u306e\u30e1\u30ea\u30c3\u30c8<\/h2>\n<p>\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u306b\u304a\u3051\u308b3\u3064\u306e\u30e1\u30ea\u30c3\u30c8\u306b\u3064\u3044\u3066\u3054\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<h3>\u9867\u5ba2\u306e\u30d5\u30a7\u30fc\u30ba\uff08\u6f5c\u5728\u5c64\u3001\u9855\u5728\u5c64\u306a\u3069\uff09\u306b\u5408\u308f\u305b\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-3827\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2019\/01\/what-is-a-cross-media-strategy-utilizing-direct-mail_01.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2019\/01\/what-is-a-cross-media-strategy-utilizing-direct-mail_01.png 300w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2019\/01\/what-is-a-cross-media-strategy-utilizing-direct-mail_01-150x150.png 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" 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both;\">\n<p>\u6f5c\u5728\u5c64\u3068\u306f\u3001\u305d\u306e\u5546\u54c1\u306f\u77e5\u3089\u306a\u304f\u3066\u3082\u305d\u306e\u5546\u54c1\u306e\u30b8\u30e3\u30f3\u30eb\u306e\u3082\u306e\u3092\u8cfc\u5165\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u4eba\u3001\u9855\u5728\u5c64\u3068\u306f\u3059\u3067\u306b\u305d\u306e\u5546\u54c1\u3092\u77e5\u3063\u3066\u3044\u3066\u8cfc\u5165\u307e\u3067\u8003\u3048\u3066\u3044\u308b\u4eba\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u4e21\u8005\u3068\u3082\u306b\u25ef\u25ef\u6d17\u5264\u3092\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u306f\u3001\u5f53\u7136\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u9055\u3063\u305f\u3082\u306e\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u306f\u8907\u6570\u306e\u30e1\u30c7\u30a3\u30a2\u3092\u4f7f\u3063\u3066\u9867\u5ba2\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u5c55\u958b\u304c\u3067\u304d\u308b\u306e\u3067\u3001\u5358\u4e00\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u8ca9\u4fc3\u3067\u306f\u898b\u3048\u3066\u3053\u306a\u304b\u3063\u305f\u9867\u5ba2\u3092\u767a\u898b\u3067\u304d\u305f\u308a\u3001\u9ad8\u3044\u30cb\u30fc\u30ba\u3092\u6301\u3063\u3066\u3044\u308b\u306e\u306b\u4eca\u307e\u3067\u8cfc\u5165\u306b\u7d50\u3073\u3064\u304b\u306a\u304b\u3063\u305f\u9867\u5ba2\u3092\u8cfc\u5165\u3078\u3068\u8a98\u5c0e\u3067\u304d\u305f\u308a\u3059\u308b\u306a\u3069\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<\/div>\n<h3>\u3055\u307e\u3056\u307e\u306a\u30e1\u30c7\u30a3\u30a2\u304b\u3089\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd<\/h3>\n<p>TVCM\u306f\u3068\u3066\u3082\u591a\u304f\u306e\u4eba\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u307e\u3059\u304c\u3001\u79d2\u6570\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u8a73\u3057\u3044\u60c5\u5831\u3092\u5c4a\u3051\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002DM\u306f\u5546\u54c1\u60c5\u5831\u3092\u3058\u3063\u304f\u308a\u3068\u8aad\u3093\u3067\u3082\u3089\u3048\u307e\u3059\u304c\u3001\u4f4f\u6240\u306a\u3069\u306e\u500b\u4eba\u60c5\u5831\u304c\u308f\u304b\u308b\u4eba\u306b\u3057\u304b\u9001\u4ed8\u3067\u304d\u307e\u305b\u3093\u3002\u30e1\u30c7\u30a3\u30a2\u306b\u306f\u305d\u308c\u305e\u308c\u4e00\u9577\u4e00\u77ed\u3042\u308a\u307e\u3059\u304c\u3001\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u3067\u3042\u308c\u3070\u3001\u30c1\u30e9\u30b7\u306bQR\u30b3\u30fc\u30c9\u3092\u5370\u5237\u3057\u3066WEB\u30b5\u30a4\u30c8\u306b\u8a98\u5c0e\u3057\u305f\u308a\u3001TVCM\u3067\u65b0\u5546\u54c1\u544a\u77e5\u3092\u3057\u3066\u96d1\u8a8c\u306b\u8a98\u5c0e\u3057\u305f\u308a\u3059\u308b\u306a\u3069\u3001\u30e1\u30c7\u30a3\u30a2\u306e\u5f31\u70b9\u3092\u88dc\u5b8c\u3057\u7279\u6027\u3092\u6d3b\u304b\u3057\u305f\u8ca9\u4fc3\u6d3b\u52d5\u304c\u3067\u304d\u308b\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>\u5404\u30e1\u30c7\u30a3\u30a2\u306e\u5f97\u610f\u306a\u3053\u3068<\/h3>\n<table style=\"border-collapse: collapse; width: 100%; height: 168px;\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 21.195%; height: 24px; text-align: center; background-color: #f2f0f0;\"><strong>\u30e1\u30c7\u30a3\u30a2\u306e\u7a2e\u985e<\/strong><\/td>\n<td style=\"width: 78.805%; height: 24px; text-align: center; background-color: #f2f0f0;\"><strong>\u5f97\u610f\u306a\u3053\u3068<\/strong><\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 21.195%; height: 24px;\">TVCM<\/td>\n<td style=\"width: 78.805%; height: 24px;\">\u30fb\u5e83\u7bc4\u56f2\u306b\u30ea\u30fc\u30c1\u3067\u304d\u308b<br \/>\n\u30fb\u77ed\u6642\u9593\u3067\u5927\u304d\u306a\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u4e0e\u3048\u308b<br \/>\n\u30fb\u8a8d\u77e5\u5ea6\u5411\u4e0a\u306b\u6709\u52b9<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 21.195%; height: 24px;\">DM<\/td>\n<td style=\"width: 78.805%; height: 24px;\">\u30fb\u8a73\u7d30\u306a\u5546\u54c1\u60c5\u5831\u3092\u4f1d\u3048\u3089\u308c\u308b<br \/>\n\u30fb\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3078\u306e\u30d4\u30f3\u30dd\u30a4\u30f3\u30c8\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 21.195%; height: 24px;\">WEB\u5e83\u544a<\/td>\n<td style=\"width: 78.805%; height: 24px;\">\u30fb\u8a73\u7d30\u306a\u5546\u54c1\u8aac\u660e\u3084\u7279\u5178\u3092\u63d0\u4f9b\u3067\u304d\u308b<br \/>\n\u30fb\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u884c\u52d5\u5c65\u6b74\u306b\u57fa\u3065\u304f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5e83\u544a<br \/>\n\u30fb\u53cd\u97ff\u6e2c\u5b9a<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 21.195%; height: 24px;\">\u96d1\u8a8c<\/td>\n<td style=\"width: 78.805%; height: 24px;\">\u30fb\u7279\u5b9a\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u6301\u3063\u305f\u8aad\u8005\u5c64\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b<br \/>\n\u30fb\u9577\u671f\u9593\u624b\u5143\u306b\u6b8b\u308a\u3084\u3059\u3044<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 21.195%; height: 24px;\">SNS<\/td>\n<td style=\"width: 78.805%; height: 24px;\">\u30fb\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u53ef\u80fd<br \/>\n\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u30a4\u30d9\u30f3\u30c8\u306e\u62e1\u6563\u529b\u304c\u9ad8\u3044<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 21.195%; height: 24px;\">\u30dd\u30b9\u30c6\u30a3\u30f3\u30b0<\/td>\n<td style=\"width: 78.805%; height: 24px;\">\u30fb\u5730\u57df\u5bc6\u7740\u578b\u3067\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u52b9\u679c\u7684<br \/>\n\u30fb\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u3044<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u5404\u30e1\u30c7\u30a3\u30a2\u306b\u306f\u5f97\u610f\u5206\u91ce\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u3067\u306f\u305d\u308c\u305e\u308c\u306e\u7279\u6027\u3092\u6d3b\u304b\u3057\u3066\u3001\u9867\u5ba2\u306b\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3046\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h3>\u30e1\u30c7\u30a3\u30a2\u3054\u3068\u306e\u52b9\u679c\u6e2c\u5b9a\u304c\u3057\u3084\u3059\u3044<\/h3>\n<p>DM\u3001TVCM\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306a\u3069\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u3067\u306f\u3001\u30e1\u30c7\u30a3\u30a2\u3054\u3068\u306b\u6bb5\u968e\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30e1\u30c7\u30a3\u30a2\u306f\u5206\u304b\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u30d0\u30e9\u30d0\u30e9\u3067\u306f\u306a\u304f\u3072\u3068\u3064\u306e\u76ee\u7684\u306b\u5411\u304b\u3063\u3066\u4e00\u9023\u306e\u6d41\u308c\u304c\u3064\u304f\u3089\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u305d\u308c\u305e\u308c\u306e\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u52b9\u679c\u6e2c\u5b9a\u304c\u884c\u3044\u3084\u3059\u3044\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>\u6642\u4ee3\u306e\u5909\u5316\u306b\u5bfe\u5fdc\u3057\u3084\u3059\u3044<\/h3>\n<p>\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u306f\u3001\u65b0\u3057\u3044\u30e1\u30c7\u30a3\u30a2\u304c\u767b\u5834\u3057\u3066\u3082\u67d4\u8edf\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u305f\u3081\u3001\u5e38\u306b\u6700\u65b0\u306e\u30c8\u30ec\u30f3\u30c9\u306b\u5408\u308f\u305b\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u3067\u3059\u3002<br \/>\n\u305f\u3068\u3048\u3070\u3001SNS\u3084\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5e83\u307e\u308c\u3070\u3001\u5373\u5ea7\u306b\u3053\u308c\u3089\u306e\u30e1\u30c7\u30a3\u30a2\u3092\u53d6\u308a\u5165\u308c\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u6700\u9069\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5c4a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\n\u3053\u308c\u306b\u3088\u308a\u3001\u6642\u4ee3\u306e\u5909\u5316\u306b\u8fc5\u901f\u306b\u5bfe\u5fdc\u3067\u304d\u3001\u7af6\u4e89\u529b\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2>DM\u3068\u306e\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u3068\u306f\uff1f<\/h2>\n<p>DM\u306fTVCM\u306a\u3069\u306b\u6bd4\u3079\u308b\u3068\u591a\u304f\u306e\u60c5\u5831\u3092\u76db\u308a\u8fbc\u307f\u3084\u3059\u3044\u3068\u3044\u3048\u307e\u3059\u304c\u3001\u7d19\u9762\u306b\u306f\u9650\u308a\u304c\u3042\u308a\u3001\u307e\u305f\u6587\u5b57\u6570\u304c\u591a\u3059\u304e\u308b\u3068\u8aad\u3080\u6c17\u3092\u5931\u308f\u305b\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u3082\u3063\u3068\u591a\u304f\u306e\u60c5\u5831\u3092\u4f1d\u3048\u305f\u3044\u3001\u30d7\u30ec\u30bc\u30f3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306a\u3069\u306b\u53c2\u52a0\u3057\u3066\u307b\u3057\u3044\u306a\u3069\u3068\u601d\u3046\u3068\u304d\u306b\u6d3b\u7528\u3057\u305f\u3044\u306e\u304c\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u3059\u3002DM\u306e\u7d19\u9762\u306b\u5546\u54c1\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u60c5\u5831\u306a\u3069\u306e\u5c02\u7528\u30da\u30fc\u30b8\u306eURL\u3092\u8a18\u8f09\u3059\u308b\u3053\u3068\u3067\u53cd\u97ff\u7387\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u65e5\u672c\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u5354\u4f1a\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001DM\u3092\u53d7\u3051\u53d6\u3063\u305f\u5f8c\u306e\u884c\u52d5\u3068\u3057\u3066\u3001\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u4eba\u306f2.0%\u3001\u554f\u3044\u5408\u308f\u305b\u305f\u4eba\u306f3.5%\u306a\u306e\u306b\u5bfe\u3057\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u8abf\u3079\u305f\u4eba\u306f10.0%(\u203b1)\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/span>DM\u304b\u3089\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3078\u306e\u8a98\u5c0e\u306f\u4e00\u5b9a\u306e\u6210\u679c\u304c\u3067\u3066\u3044\u308b\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<p>\u203b1\uff1a<span style=\"text-decoration: underline; color: #999999;\"><a style=\"color: #999999; text-decoration: underline;\" href=\"https:\/\/www.jdma.or.jp\/upload\/research\/20-2024-000027.pdf\">\u5f15\u7528\u5143 \u4e00\u822c\u793e\u56e3\u6cd5\u4eba\u65e5\u672c\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u5354\u4f1a\u300cDM\u30e1\u30c7\u30a3\u30a2\u5b9f\u614b\u8abf\u67fb2023\u300d<\/a><br \/>\n<\/span><span style=\"color: #999999;\">\uff08<\/span><span style=\"color: #999999;\">2025\u5e743\u670831\u65e5\u3092\u3082\u3063\u3066\u3001\u4e00\u822c\u793e\u56e3\u6cd5\u4eba\u65e5\u672c\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u5354\u4f1a\u306f\u89e3\u6563\u3057\u307e\u3057\u305f\u3002\uff09<\/span><\/p>\n<p>\u7279\u306b\u9ad8\u984d\u5546\u54c1\u3092\u8cfc\u5165\u306b\u7d50\u3073\u3064\u3051\u305f\u3044\u3068\u304d\u306b\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3068\u306e\u9023\u52d5\u304c\u6709\u52b9\u3067\u3059\u3002\u4e00\u822c\u7684\u306b\u9ad8\u984d\u5546\u54c1\u3092\u885d\u52d5\u8cb7\u3044\u3059\u308b\u4eba\u306f\u5c11\u306a\u304f\u3001\u5546\u54c1\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8abf\u3079\u305f\u308a\u3001\u305d\u306e\u4f01\u696d\u3084\u304a\u5e97\u306e\u7406\u5ff5\u3001\u5b9f\u969b\u306b\u8cfc\u5165\u3057\u305f\u4eba\u306e\u611f\u60f3\u3092\u8aad\u3093\u3060\u308a\u3057\u3066\u3001\u81ea\u5206\u81ea\u8eab\u304c\u5341\u5206\u306b\u7d0d\u5f97\u3057\u3066\u304b\u3089\u8cfc\u5165\u3092\u6c7a\u610f\u3059\u308b\u5834\u5408\u304c\u591a\u3044\u3068\u601d\u308f\u308c\u307e\u3059\u3002\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u3042\u308c\u3070\u30da\u30fc\u30b8\u6570\u3092\u6c17\u306b\u305b\u305a\u306b\u3059\u307f\u3001\u8907\u96d1\u306b\u306a\u308a\u304c\u3061\u306a\u8aac\u660e\u306f\u52d5\u753b\u3067\u884c\u3046\u306a\u3069\u306e\u5de5\u592b\u304c\u3067\u304d\u308b\u306e\u3067\u3001\u5546\u54c1\u306e\u3088\u3055\u3084\u4f01\u696d\u7406\u5ff5\u306a\u3069\u3092\u3057\u3063\u304b\u308a\u3068\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2>\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u306e\u5b9f\u884c\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p>\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u4ee5\u4e0b\u306b\u3001\u6226\u7565\u3092\u52b9\u679c\u7684\u306b\u7d44\u307f\u7acb\u3066\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30bf\u30fc\u30b2\u30c3\u30c8\uff08\u30da\u30eb\u30bd\u30ca\uff09\u3092\u660e\u78ba\u5316\u3059\u308b<\/h3>\n<p>\u307e\u305a\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u9867\u5ba2\uff08\u30da\u30eb\u30bd\u30ca\uff09\u3092\u660e\u78ba\u306b\u8a2d\u5b9a\u3057\u307e\u3059\u3002<br \/>\n\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u8ab0\u3067\u3001\u3069\u3093\u306a\u30cb\u30fc\u30ba\u3092\u6301\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3001\u6226\u7565\u306e\u57fa\u76e4\u3092\u4f5c\u308b\u4e0a\u3067\u91cd\u8981\u3067\u3059\u3002<br \/>\n\u3053\u308c\u306b\u306f\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3092\u884c\u3044\u3001\u9867\u5ba2\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3084\u60a9\u307f\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u6709\u52b9\u3067\u3059\u3002<br \/>\n\u307e\u305f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u304c\u3069\u306e\u30e1\u30c7\u30a3\u30a2\u3092\u901a\u3058\u3066\u5546\u54c1\u306b\u63a5\u89e6\u3057\u3001\u3069\u306e\u3088\u3046\u306b\u8cfc\u5165\u306b\u81f3\u308b\u304b\u3092\u53ef\u8996\u5316\u3067\u304d\u307e\u3059\u3002<br \/>\n\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u3088\u3063\u3066\u3001\u3069\u306e\u30e1\u30c7\u30a3\u30a2\u3092\u6d3b\u7528\u3059\u308b\u304b\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u6700\u7d42\u76ee\u6a19\uff08KGI\uff09\u304b\u3089\u9006\u7b97\u3057\u3066\u30e1\u30c7\u30a3\u30a2\u3092\u9078\u5b9a\u3059\u308b<\/h3>\n<p>\u6b21\u306b\u91cd\u8981\u306a\u306e\u306f\u3001\u6226\u7565\u306e\u6700\u7d42\u76ee\u6a19\uff08KGI\uff09\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3059\u3002<br \/>\n\u58f2\u4e0a\u3084\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u76ee\u6a19\u3092\u6c7a\u3081\u3001\u305d\u308c\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u6700\u9069\u306a\u30e1\u30c7\u30a3\u30a2\u3092\u9078\u5b9a\u3057\u307e\u3059\u3002<br \/>\n\u305f\u3068\u3048\u3070\u3001\u8a8d\u77e5\u5ea6\u5411\u4e0a\u3092\u76ee\u6307\u3059\u5834\u5408\u306fSNS\u3084\u5e83\u544a\u3092\u6d3b\u7528\u3057\u3001\u8cfc\u5165\u306b\u7d50\u3073\u3064\u3051\u308b\u306b\u306fDM\u3084E\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u4f7f\u3046\u306a\u3069\u3001\u76ee\u7684\u306b\u5fdc\u3058\u3066\u30e1\u30c7\u30a3\u30a2\u3092\u9078\u3073\u307e\u3059\u3002<\/p>\n<h3>PDCA\u3092\u56de\u3059<\/h3>\n<p>\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u3067\u306f\u3001PDCA\uff08Plan-Do-Check-Act\uff09\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u6226\u7565\u3092\u5b9f\u884c\u3057\u305f\u5f8c\u3001\u7d50\u679c\u3092\u5206\u6790\u3057\u3066\u6539\u5584\u70b9\u3092\u898b\u3064\u3051\u3001\u6b21\u306e\u65bd\u7b56\u306b\u6d3b\u304b\u3059\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u5c55\u958b\u3067\u304d\u307e\u3059\u3002<br \/>\n\u3068\u304f\u306b\u30e1\u30c7\u30a3\u30a2\u3054\u3068\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3057\u3001\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u6a21\u7d22\u3057\u7d9a\u3051\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<h3>\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u306e\u6539\u826f\u3092\u91cd\u306d\u308b<\/h3>\n<p>\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u826f\u3044\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u524d\u63d0\u3067\u3059\u3002<br \/>\n\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53d6\u308a\u5165\u308c\u3001\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u306e\u6539\u826f\u3092\u91cd\u306d\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u3084\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\n\u8cea\u306e\u9ad8\u3044\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u304c\u3001\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u3092\u3055\u3089\u306b\u52b9\u679c\u7684\u306b\u3057\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n<p>\u4ee5\u4e0a\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u6291\u3048\u3001\u6226\u7565\u3092\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3057\u306a\u304c\u3089\u9032\u3081\u308b\u3053\u3068\u3067\u3001\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u3092\u6210\u529f\u306b\u5c0e\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2>\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u306e\u4e8b\u4f8b<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3828 alignright\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2019\/01\/what-is-a-cross-media-strategy-utilizing-direct-mail_02.png\" alt=\"\" width=\"263\" height=\"263\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2019\/01\/what-is-a-cross-media-strategy-utilizing-direct-mail_02.png 300w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2019\/01\/what-is-a-cross-media-strategy-utilizing-direct-mail_02-150x150.png 150w\" sizes=\"auto, (max-width: 263px) 100vw, 263px\" \/><\/p>\n<p>\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u306f<span style=\"background: linear-gradient(to bottom, rgba(255,255,102,0) 20%, #ffff99 100%);\"><strong>DM\u3084\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3001TVCM\u306a\u3069\u3001\u4eca\u307e\u3067\u5225\u3005\u306b\u5c55\u958b\u3057\u3066\u3044\u305f\u3082\u306e\u3092\u30b9\u30bf\u30fc\u30c8\u304b\u3089\u30b4\u30fc\u30eb\u307e\u3067\u3064\u306a\u3052\u3066\u3044\u304b\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/strong><\/span><br \/>\n\u305d\u308c\u306b\u306f\u7dbf\u5bc6\u306a\u6226\u7565\u304c\u5fc5\u8981\u3067\u3059\u3057\u3001\u30b3\u30b9\u30c8\u3082\u304b\u304b\u308a\u307e\u3059\u3002\u696d\u614b\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u3001\u5546\u6750\u306a\u3069\u306b\u5408\u308f\u305b\u305f\u52b9\u679c\u7684\u306a\u30e1\u30c7\u30a3\u30a2\u306e\u7d44\u307f\u5408\u308f\u305b\u3092\u8003\u3048\u307e\u3057\u3087\u3046\u3002\u3053\u3053\u3067\u306f\u3001\u305d\u306e\u4e8b\u4f8b\u3092\u3044\u304f\u3064\u304b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3>DM\u30fb\u30c1\u30e9\u30b7 \u21d2 WEB\u30b5\u30a4\u30c8 \u21d2 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