{"id":508,"date":"2018-05-01T10:00:44","date_gmt":"2018-05-01T01:00:44","guid":{"rendered":"https:\/\/sellmarke.jp\/article\/?p=508"},"modified":"2025-09-03T17:24:31","modified_gmt":"2025-09-03T08:24:31","slug":"proper-use-of-mail-magazine-and-direct-mail","status":"publish","type":"post","link":"https:\/\/sellmarke.jp\/article\/marketing-list\/proper-use-of-mail-magazine-and-direct-mail\/","title":{"rendered":"\u30e1\u30eb\u30de\u30ac\u00d7DM\u306e\u7d44\u307f\u5408\u308f\u305b\u3067\u58f2\u4e0a\u3092\u30a2\u30c3\u30d7\u3055\u305b\u3088\u3046\uff01\u4e8b\u4f8b\u3082\u3054\u7d39\u4ecb"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-513\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/04\/proper-use-of-mail-magazine-and-direct-mail.jpeg\" alt=\"\" width=\"760\" height=\"380\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/04\/proper-use-of-mail-magazine-and-direct-mail.jpeg 760w, 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\/>\nDM\u306f\u52b9\u679c\u6e2c\u5b9a\u304c\u3084\u3084\u96e3\u3057\u304f\u3001\u30af\u30fc\u30dd\u30f3\u3084\u7279\u5225\u306a\u30aa\u30d5\u30a1\u30fc\u3092\u5229\u7528\u3057\u3066\u3001\u53cd\u5fdc\u3092\u8ffd\u8de1\u3059\u308b\u5de5\u592b\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<h3>\u5f79\u5272<\/h3>\n<p>\u3053\u3046\u3057\u305f\u7279\u5fb4\u3092\u3075\u307e\u3048\u308b\u3068\u3001E\u30e1\u30fc\u30eb\u30fb\u30e1\u30eb\u30de\u30ac\u3068\uff24\uff2d\u305d\u308c\u305e\u308c\u306e\u6700\u9069\u306a\u5f79\u5272\u306f\u6b21\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<table class=\"lp-create\">\n<tbody>\n<tr>\n<th>E\u30e1\u30fc\u30eb\u30fb\u30e1\u30eb\u30de\u30ac<\/th>\n<td>\u30fb\u544a\u77e5\u3001\u30ea\u30de\u30a4\u30f3\u30c9<\/td>\n<\/tr>\n<tr>\n<th>DM<\/th>\n<td>\u30fb\u30af\u30ed\u30fc\u30b8\u30f3\u30b0\uff08\u8cfc\u5165\u30fb\u7533\u3057\u8fbc\u307f\u306a\u3069\uff09<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u9ad8\u30b3\u30b9\u30c8\u3067\u884c\u52d5\u559a\u8d77\u7387\u306e\u9ad8\u3044DM\u3092\u8aad\u3093\u3067\u3082\u3089\u3046\u305f\u3081\u306b\u3001\u624b\u8efd\u3067\u6a5f\u52d5\u7684\u306aE\u30e1\u30fc\u30eb\u30fb\u30e1\u30eb\u30de\u30ac\u3092\u300c\u544a\u77e5\u300d\u300c\u30ea\u30de\u30a4\u30f3\u30c9\u300d\u3068\u3044\u3046\u5f62\u3067\u7d44\u307f\u5408\u308f\u305b\u308b\u3002\u3053\u308c\u304c\u3001\u30c8\u30fc\u30bf\u30eb\u3068\u3057\u3066\u306e\u53cd\u97ff\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u52b9\u679c\u7684\u306a\u6d3b\u7528\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u7d9a\u3044\u3066\u3055\u307e\u3056\u307e\u306a\u4f75\u7528\u8a66\u4f5c\u4f8b\u3092\u7d39\u4ecb\u3057\u3066\u307e\u3044\u308a\u307e\u3059\u304c\u3001\u305c\u3072\u3053\u306e\u5f79\u5272\u3092\u5ff5\u982d\u306b\u7f6e\u304d\u306a\u304c\u3089\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2>\u30e1\u30eb\u30de\u30ac\u00d7DM\u3067\u58f2\u4e0a\u306b\u3064\u306a\u3052\u308b\u65b9\u6cd5<\/h2>\n<p>\u30e1\u30eb\u30de\u30ac\u3068DM\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u58f2\u4e0a\u30a2\u30c3\u30d7\u306b\u3064\u306a\u304c\u308b\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30e6\u30fc\u30b6\u30fc\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u8003\u616e\u3059\u308b<\/h3>\n<p><span 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100%);\"><strong>E\u30e1\u30fc\u30eb\u30fb\u30e1\u30eb\u30de\u30ac\u3068DM\u3092\u52b9\u679c\u7684\u306b\u4f75\u7528\u3059\u308b\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u300c\u30e6\u30fc\u30b6\u30fc\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\uff08\u5fc3\u7406\uff09\u306b\u5bc4\u308a\u6dfb\u3063\u305f\u5185\u5bb9\u3068\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u5c4a\u3051\u308b\u300d\u3053\u3068\u3067\u3059\u3002<\/strong><\/span>\u30e1\u30eb\u30de\u30ac\u306f\u5229\u4fbf\u6027\u304c\u9ad8\u3044\u305f\u3081\u3001\u3069\u3046\u3057\u3066\u3082\u56de\u6570\u3092\u591a\u304f\u9001\u3063\u3066\u3057\u307e\u3044\u304c\u3061\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6848\u5185\u306a\u3069\u58f2\u308a\u8fbc\u307f\u306e\u5185\u5bb9\u3070\u304b\u308a\u7d9a\u304f\u3068\u3001\u8ff7\u60d1\u30e1\u30fc\u30eb\u306b\u6307\u5b9a\u3055\u308c\u304b\u306d\u307e\u305b\u3093\u3002\u5185\u5bb9\u30fb\u30bf\u30a4\u30df\u30f3\u30b0\u3068\u3082\u306b\u3001\u58f2\u308a\u624b\u76ee\u7dda\u3067\u306f\u306a\u304f\u3001\u3042\u304f\u307e\u3067\u53d7\u3051\u624b\u76ee\u7dda\u306b\u7acb\u3063\u3066\u8a2d\u8a08\u3059\u308b\u3053\u3068\u3092\u5fc3\u304c\u3051\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2>E\u30e1\u30fc\u30eb\u30fb\u30e1\u30eb\u30de\u30ac\u00d7DM\u4f75\u7528\u4f8b<\/h2>\n<p>\u3053\u3053\u3067\u3001\u898b\u8fbc\u307f\u5ba2\u5411\u3051\u304b\u3089\u65e2\u5b58\u9867\u5ba2\u5411\u3051\u307e\u3067\u3001\u3055\u307e\u3056\u307e\u306a\u30d1\u30bf\u30fc\u30f3\u306e\u30e1\u30fc\u30eb\u30fb\u30e1\u30eb\u30de\u30ac\u00d7DM\u4f75\u7528\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\u305c\u3072\u3001\u81ea\u793e\u306e\u65bd\u7b56\u306e\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3>\u898b\u8fbc\u307f\u5ba2\u5411\u3051\u306eE\u30e1\u30fc\u30eb\u00d7DM\u4f75\u7528\u4f8b<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-534\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/04\/proper-use-of-mail-magazine-and-direct-mail-01.png\" alt=\"\u898b\u8fbc\u307f\u5ba2\u5411\u3051 E\u30e1\u30fc\u30eb\u00d7DM \u4f75\u7528\u4f8b\uff08\u4f8b\uff1a\u4fdd\u967a\u4f1a\u793e\uff09 \" width=\"680\" height=\"252\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/04\/proper-use-of-mail-magazine-and-direct-mail-01.png 680w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/04\/proper-use-of-mail-magazine-and-direct-mail-01-300x111.png 300w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/04\/proper-use-of-mail-magazine-and-direct-mail-01-660x245.png 660w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/p>\n<p>\u4fdd\u967a\u4f1a\u793e\u306e\u898b\u8fbc\u307f\u5ba2\u306b\u5411\u3051\u305f\u65b0\u898f\u4fdd\u967a\u52a0\u5165\u4fc3\u9032\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u4f75\u7528\u4f8b\u3067\u3059\u3002<\/p>\n<p>\u307e\u305a\u306f\u591a\u304f\u306e\u60c5\u5831\u3092\u4f1d\u3048\u3089\u308c\u308b\u5c01\u66f8DM\u3067\u4fdd\u967a\u30d7\u30e9\u30f3\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u8a73\u7d30\u3092\u7d39\u4ecb\u3002\u304a\u5ba2\u69d8\u306e\u58f0\u3084Q&amp;A\u306a\u3069\u3092\u5165\u308c\u3001\u7591\u554f\u3084\u4e0d\u5b89\u3092\u6255\u62ed\u3059\u308b\u3053\u3068\u3082\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u30021\u9031\u9593\u5f8c\u306b\u306f\u3001\u307e\u3060\u8aad\u3093\u3067\u3044\u306a\u3044\u65b9\u306b\u5411\u3051\u3066\u30ea\u30de\u30a4\u30f3\u30c9\u76ee\u7684\u306eE\u30e1\u30fc\u30eb\u3082\u9001\u4ed8\u3057\u307e\u3059\u3002<\/p>\n<p>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u671f\u9593\u306e\u534a\u3070\u306b\u3042\u305f\u308b2\u9031\u9593\u76ee\u306b\u3001\u8fd4\u4fe1\u7528\u30cf\u30ac\u30ad\u3092\u3064\u3051\u305f\u5727\u7740DM\u3067\u7533\u3057\u8fbc\u307f\u3078\u5f37\u529b\u8a98\u5c0e\u3002\u305d\u308c\u3067\u3082\u53cd\u5fdc\u306e\u306a\u3044\u65b9\u306b\u306f\u3001\u7d42\u4e86\u76f4\u524d\u306bE\u30e1\u30fc\u30eb\u3067\u6700\u7d42\u544a\u77e5\u3092\u304b\u3051\u307e\u3059\u3002<\/p>\n<p>&#x1f50d;\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044\uff01<br \/>\n<a href=\"https:\/\/sellmarke.jp\/article\/direct-mail-list\/what-is-crimped-direct-mail-and-crimped-envelopes\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #999999;\">\u226b\u5727\u7740DM\uff08\u5727\u7740\u30cf\u30ac\u30ad\/\u5c01\u7b52\uff09\u3068\u306f\uff1f\u30e1\u30ea\u30c3\u30c8\u30fb\u7a2e\u985e\u30fb\u6298\u308a\u65b9\u30fb\u6d3b\u7528\u4e8b\u4f8b\u3092\u7d39\u4ecb\uff01<\/span><\/a><\/p>\n<h3>\u30d5\u30a9\u30ed\u30fc\uff08\u5f15\u304d\u4e0a\u3052\u30fbF2\u8ee2\u63db\uff09\u65bd\u7b56\u306eE\u30e1\u30fc\u30eb\u00d7DM\u4f75\u7528\u4f8b<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-535\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/04\/proper-use-of-mail-magazine-and-direct-mail-02.png\" alt=\"\u30d5\u30a9\u30ed\u30fc(\u5f15\u304d\u4e0a\u3052\u30fbF2\u8ee2\u63db)\u65bd\u7b56 E\u30e1\u30fc\u30eb\u00d7DM \u4f75\u7528\u4f8b\uff08\u4f8b\uff1a\u5316\u7ca7\u54c1EC\u901a\u8ca9\uff09\" width=\"680\" height=\"357\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/04\/proper-use-of-mail-magazine-and-direct-mail-02.png 680w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/04\/proper-use-of-mail-magazine-and-direct-mail-02-300x158.png 300w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/04\/proper-use-of-mail-magazine-and-direct-mail-02-660x347.png 660w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/p>\n<p>\u5316\u7ca7\u54c1EC\u901a\u8ca9\u306e\u30d5\u30a9\u30ed\u30fc\u65bd\u7b56\u3067\u306e\u4f75\u7528\u4f8b\u3067\u3059\u3002\u30d5\u30a9\u30ed\u30fc\u65bd\u7b56\u3067\u306e\u5927\u5207\u306a\u306e\u306f\u3001\u4e00\u6589\u914d\u4fe1\u306e\u30e1\u30eb\u30de\u30ac\u3067\u306f\u306a\u304f\u3001\u5f15\u304d\u4e0a\u3052\uff08F2\u8ee2\u63db\uff09\u3092\u76ee\u7684\u3068\u3057\u305f\u5c02\u7528\u306e\u30e1\u30fc\u30eb\uff08\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\uff09\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u521d\u56de\u5546\u54c1\u8cfc\u5165\u65e5\u3092\u8d77\u70b9\u3068\u3057\u3066\u3001\u9867\u5ba2\u306e\u5546\u54c1\u8cfc\u5165\u5f8c\u306e\u5fc3\u7406\u30d7\u30ed\u30bb\u30b9\u306b\u5bc4\u308a\u6dfb\u3046\u5185\u5bb9\u3068\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u914d\u4fe1\u3059\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3002\u307e\u305f\u3001\u300c\u521d\u56de\u5546\u54c1\u8cfc\u5165\u6642\u9593\uff1d\u9867\u5ba2\u306e\u8cfc\u8cb7\u610f\u6b32\u304c\u9ad8\u307e\u308b\u6642\u9593\u300d\u3068\u307f\u306a\u3057\u3001\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u3092\u3059\u3079\u3066\u521d\u56de\u5546\u54c1\u8cfc\u5165\u6642\u9593\u3068\u540c\u3058\u6642\u9593\u5e2f\u306b\u914d\u4fe1\u3057\u3001\u52b9\u679c\u3092\u4e0a\u3052\u3066\u3044\u308b\u4e8b\u4f8b\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30d5\u30a9\u30ed\u30fcDM\u306e\u767a\u9001\u30bf\u30a4\u30df\u30f3\u30b0\u3054\u3068\u306e\u5f62\u72b6\u3084\u6328\u62f6\u72b6\u306e\u66f8\u304d\u65b9\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3092\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>&#x1f50d;\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044\uff01<br \/>\n<span style=\"text-decoration: underline; color: #999999;\"><a style=\"color: #999999; text-decoration: underline;\" href=\"https:\/\/sellmarke.jp\/article\/direct-mail-strategy-list\/writing-direct-mail-greetings\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u226b\u3010\u4f8b\u6587\u3082\u8c4a\u5bcc\uff01\u3011\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u6328\u62f6\u72b6\/\u6328\u62f6\u6587\u306e\u52b9\u679c\u7684\u306a\u66f8\u304d\u65b9<\/a><\/span><br \/>\n<span style=\"text-decoration: underline; color: #999999;\"><a style=\"color: #999999; text-decoration: underline;\" href=\"https:\/\/sellmarke.jp\/article\/direct-mail-list\/change-the-shape-of-direct-mail\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u226b\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u4ed5\u69d8\uff08\u30b5\u30a4\u30ba\u3084\u7a2e\u985e\u306a\u3069\uff09\u3068\u7279\u5fb4\u306b\u3064\u3044\u3066<\/a><\/span><\/p>\n<h3>\u65e2\u5b58\u9867\u5ba2\u5411\u3051\u306eE\u30e1\u30fc\u30eb\u00d7DM\u4f75\u7528\u4f8b<\/h3>\n<p>\u30a2\u30d1\u30ec\u30eb\u30e1\u30fc\u30ab\u30fc\u306e\u65b0\u30d6\u30e9\u30f3\u30c9\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u65bd\u7b56\u3067\u306e\u4f75\u7528\u4f8b\u3067\u3059\u3002DM\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u958b\u59cb\u76f4\u5f8c\u306b\u4e00\u5ea6\u3060\u3051\u767a\u9001\u3057\u3001\u3042\u3068\u306f\u30ea\u30de\u30a4\u30f3\u30c9\u3068\u7d42\u4e86\u76f4\u524d\u306e\u544a\u77e5\u3092E\u30e1\u30fc\u30eb\u3067\u914d\u4fe1\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-537\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/04\/proper-use-of-mail-magazine-and-direct-mail-03.png\" alt=\"\u65e2\u5b58\u9867\u5ba2\u5411\u3051 E\u30e1\u30fc\u30eb\u00d7DM \u4f75\u7528\u4f8b\uff08\u4f8b\uff1a\u30a2\u30d1\u30ec\u30eb\u30d6\u30e9\u30f3\u30c9\uff09\" width=\"680\" height=\"325\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/04\/proper-use-of-mail-magazine-and-direct-mail-03.png 680w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/04\/proper-use-of-mail-magazine-and-direct-mail-03-300x143.png 300w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/04\/proper-use-of-mail-magazine-and-direct-mail-03-660x315.png 660w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" 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alt=\"\u65e2\u5b58\u9867\u5ba2\u5411\u3051 \u30e1\u30eb\u30de\u30ac\u00d7DM \u4f75\u7528\u4f8b \uff08\u4f8b\uff1aB to B\u30b5\u30fc\u30d3\u30b9\uff09\" width=\"680\" height=\"321\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/04\/proper-use-of-mail-magazine-and-direct-mail-04.png 680w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/04\/proper-use-of-mail-magazine-and-direct-mail-04-300x142.png 300w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2018\/04\/proper-use-of-mail-magazine-and-direct-mail-04-660x312.png 660w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" 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