{"id":7760,"date":"2022-09-09T15:08:47","date_gmt":"2022-09-09T06:08:47","guid":{"rendered":"https:\/\/sellmarke.jp\/article\/?p=7760"},"modified":"2025-10-29T16:24:24","modified_gmt":"2025-10-29T07:24:24","slug":"what-is-the-opening-rate-of-the-dm-you-care-about-explain-how-to-increase-the-open-rate","status":"publish","type":"post","link":"https:\/\/sellmarke.jp\/article\/direct-mail-strategy-list\/what-is-the-opening-rate-of-the-dm-you-care-about-explain-how-to-increase-the-open-rate\/","title":{"rendered":"DM\uff08\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\uff09\u306e\u958b\u5c01\u7387\u306f\uff1f\u958b\u5c01\u7387\u3092\u4e0a\u3052\u308b\u65b9\u6cd510\u9078"},"content":{"rendered":"\r\n<div id=\"attachment_8039\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8039\" class=\"wp-image-8039 size-full\" 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\/>\u5b89\u5fc3\u304b\u3064\u624b\u8efd\u306b\u8a18\u5165\u3067\u304d\u308b\u306f\u304c\u304d\u4e0a\u3067\u3059\u3079\u3066\u5b8c\u7d50\u3067\u304d\u308b\u305f\u3081\u3001\u8fd4\u4fe1\u306e\u884c\u52d5\u306b\u79fb\u3057\u3084\u3059\u3044\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\r\n<p>&#x1f50d;\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044\uff01\u3000<br \/><span style=\"text-decoration: underline; color: #999999;\"><a style=\"color: #999999; text-decoration: underline;\" href=\"https:\/\/sellmarke.jp\/article\/direct-mail-list\/about-the-type-of-postcard\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u226b\u30cf\u30ac\u30ad\uff08\u5b98\u88fd\u3001\u5f80\u5fa9\u3001\u5727\u7740\u306a\u3069\uff09\u306e\u7a2e\u985e\u3068\u30d3\u30b8\u30cd\u30b9\u3067\u306e\u52b9\u679c\u7684\u306a\u4f7f\u3044\u65b9<\/a><\/span><br \/><br \/><strong>\u300c\u958b\u5c01\u7387\u306f\u4e0a\u3052\u305f\u3044\u3001\u3067\u3082\u30b3\u30b9\u30c8\u306f\u6291\u3048\u305f\u3044\u30fb\u30fb\u30fb\u300d<\/strong>\u305d\u3093\u306a\u65b9\u306b\u306f<span style=\"color: #ff6600;\"><strong><span style=\"text-decoration: underline;\"><a class=\"waffle-rich-text-link\" style=\"color: #ff6600; text-decoration: underline;\" href=\"https:\/\/sellmarke.jp\/\">\u30bb\u30eb\u30de\u30fc\u30b1<\/a><\/span><\/strong><\/span>\u304c\u30aa\u30b9\u30b9\u30e1\u3067\u3059\uff01 <br \/>\u3054\u6ce8\u6587\u9802\u3051\u308b\u4ed5\u69d8\u3082\u8c4a\u5bcc\u3067\u3001\u90f5\u4fbf\u306f\u304c\u304d\u30fb\u5727\u7740\u306f\u304c\u304d\u30fb\u5927\u5224\u306f\u304c\u304d\u3082\u6ce8\u6587\u53ef\u80fd\u3067\u3059\u3002<br \/>\u4fa1\u683c\u306f<span style=\"color: #ff6600;\"><strong><span style=\"text-decoration: underline;\"><a style=\"color: #ff6600; text-decoration: underline;\" href=\"https:\/\/sellmarke.jp\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30bb\u30eb\u30de\u30fc\u30b1\u306e\u30b5\u30a4\u30c8<\/a><\/span><\/strong><\/span>\u3067\u4fa1\u683c\u3092\u3054\u78ba\u8a8d\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/p>\r\n<h3>\u304a\u5f97\u611f\u306e\u3042\u308b\u30aa\u30d5\u30a1\u30fc\u3092\u3064\u3051\u308b<\/h3>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-8007\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2022\/09\/d7323f8c7db0294ec61a25f86bbe66f3-300x107.jpg\" alt=\"coupon\" width=\"331\" height=\"118\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2022\/09\/d7323f8c7db0294ec61a25f86bbe66f3-300x107.jpg 300w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2022\/09\/d7323f8c7db0294ec61a25f86bbe66f3-768x273.jpg 768w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2022\/09\/d7323f8c7db0294ec61a25f86bbe66f3-660x234.jpg 660w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2022\/09\/d7323f8c7db0294ec61a25f86bbe66f3.jpg 1005w\" sizes=\"auto, (max-width: 331px) 100vw, 331px\" \/><br \/>\u4f8b\u3048\u3070\u300e\u3007\uff05\u30af\u30fc\u30dd\u30f3\u30d7\u30ec\u30bc\u30f3\u30c8\u300f\u3068\u3044\u3063\u305f\u53d7\u3051\u53d6\u308a\u624b\u306b\u3068\u3063\u3066\u304a\u5f97\u611f\u306e\u3042\u308b\u30aa\u30d5\u30a1\u30fc\u3092\u4ed8\u3051\u308b\u3053\u3068\u3082\u52b9\u679c\u7684\u3067\u3059\u3002 <br \/>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306e\u30aa\u30d5\u30a1\u30fc\u3068\u306f\u3001\u4e00\u822c\u7684\u306b\u5272\u5f15\u3084\u7279\u5178\u306e\u3053\u3068\u3092\u3044\u3044\u3001<span style=\"background: linear-gradient(to bottom, rgba(255,255,102,0) 20%, #ffff99 100%);\"><strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306b\u5b9f\u884c\u3057\u3066\u3082\u3089\u3044\u305f\u3044\u30a2\u30af\u30b7\u30e7\u30f3\u306e\u5f8c\u62bc\u3057\u304c\u3067\u304d\u308b\u3088\u3046\u306a\u30aa\u30d5\u30a1\u30fc\u3092\u3064\u3051\u308b\u3068\u3001\u958b\u5c01\u7387UP\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/strong><br \/><\/span><br \/>\u65e5\u672cDM\u5354\u4f1a\u306e\u8abf\u67fb\u5831\u544a\u66f8\u3067\u3082\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a\u7d50\u679c\u304c\u51fa\u3066\u3044\u307e\u3059\u3002 <br \/>\u30fb\u8cfc\u5165\u3084\u5229\u7528\u7d4c\u9a13\u306e\u6709\u7121\u306b\u95a2\u308f\u3089\u305a\u3001\u30af\u30fc\u30dd\u30f3\u306e\u6848\u5185\u3084\u30d7\u30ec\u30bc\u30f3\u30c8\u306e\u60c5\u5831\u304c\u8a18\u8f09\u3055\u308c\u3066\u3044\u308bDM\u306f\u958b\u8aad\u7387\u304c\u6700\u3082\u9ad8\u3044 <br \/>\u30fbDM\u306b\u306f\u3001\u30af\u30fc\u30dd\u30f3\u306e\u6848\u5185\u3084\u30d7\u30ec\u30bc\u30f3\u30c8\u306e\u60c5\u5831\u3092\u5e0c\u671b\u3059\u308b\u3068\u306e\u56de\u7b54\u304c\u591a\u3044 <br \/><br \/>\u30aa\u30d5\u30a1\u30fc\u3092\u3064\u3051\u308b\u3053\u3068\u306f\u3001<strong>\u65e2\u5b58\u9867\u5ba2\u306e\u30ea\u30d4\u30fc\u30c8\u3092\u4fc3\u3059\u3060\u3051\u3067\u306a\u304f\u3001\u65b0\u898f\u9867\u5ba2\u958b\u62d3\u306e\u7cf8\u53e3\u306b\u3082\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/strong> <br \/><br \/>&#x1f50d;\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044\uff01<br \/><span style=\"text-decoration: underline;\"><span style=\"color: #999999;\"><a style=\"color: #999999; text-decoration: underline;\" href=\"https:\/\/sellmarke.jp\/article\/direct-mail-list\/types-and-characteristics-of-direct-mail-offers\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u226b\u53cd\u97ff\u7387\u30a2\u30c3\u30d7\u306b\u5fc5\u9808\uff01 \u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u30aa\u30d5\u30a1\u30fc\u306e\u7a2e\u985e\u3068\u7279\u5fb4<\/a><\/span><\/span><\/p>\r\n<h3>\u9069\u5207\u306a\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\r\n<p>DM\u306e\u958b\u5c01\u7387\u3092\u4e0a\u3052\u308b\u306b\u306f\u3001\u300c\u30e6\u30fc\u30b6\u30fc\u306f\u3069\u306e\u3088\u3046\u306a\u4eba\u9593\u3067\u3042\u308b\u306e\u304b\u300d\u3068\u3044\u3046\u5c5e\u6027\u3092\u4e8b\u524d\u306b\u6c7a\u5b9a\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u3053\u306e\u6226\u7565\u306f\u300c\u30da\u30eb\u30bd\u30ca\u6226\u7565\u300d\u3068\u3082\u547c\u3070\u308c\u307e\u3059\u3002<br \/>\u30da\u30eb\u30bd\u30ca\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u3057\u3066\u3082\u6839\u4ed8\u3044\u3066\u304a\u308a\u3001\u9069\u5207\u306a\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\uff24\uff2d\u306e\u958b\u5c01\u7387\u3092\u30a2\u30c3\u30d7\u3055\u305b\u305f\u4f01\u696d\u3082\u591a\u304f\u3042\u308a\u307e\u3059\u3002<\/p>\r\n<p>&#x1f50d;\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044\uff01<br \/><span style=\"text-decoration: underline; color: #999999;\"><a style=\"color: #999999; text-decoration: underline;\" href=\"https:\/\/sellmarke.jp\/article\/marketing-list\/persona\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u226b\u30da\u30eb\u30bd\u30ca\u3068\u306f\uff1f\u9069\u5207\u306b\u8a2d\u5b9a\u3057\u3066DM\u306e\u53cd\u5fdc\u7387\u3092\u30a2\u30c3\u30d7\u3055\u305b\u3088\u3046\uff01<\/a><\/span><\/p>\r\n<h3>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u305f\u5185\u5bb9\u306b\u3059\u308b<\/h3>\r\n<p>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3068\u306f\u3001<strong><span style=\"background: linear-gradient(to bottom, rgba(255,255,102,0) 20%, #ffff99 100%);\">\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306e\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3084\u55dc\u597d\u306b\u5408\u308f\u305b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6700\u9069\u5316\u3059\u308b\u624b\u6cd5\u306e\u3053\u3068<\/span><\/strong>\u3092\u8a00\u3044\u307e\u3059\u3002 <br \/>\u65e5\u672cDM\u5354\u4f1a\u306e\u8abf\u67fb\u5831\u544a\u66f8\u306b\u3082\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305fDM\u3092\u53d7\u3051\u53d6\u3063\u305f65\uff05\u306e\u3046\u3061\u300154.5\uff05\u304c\u3001\u4e00\u822c\u7684\u306aDM\u3068\u6bd4\u3079\u958b\u5c01\u30fb\u95b2\u8aad\u3057\u3066\u307f\u305f\u3044\u3068\u56de\u7b54\u3057\u305f\u3068\u6319\u3052\u3089\u308c\u3066\u3044\u307e\u3059\u3002<br \/><br \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-7814\" src=\"\/\/sellmarke.jp\/article\/wp-content\/uploads\/2022\/09\/cecb2138b7a8f7adf9d39a6ab59b80db-300x132.jpg\" alt=\"tokubtusyoutai\" width=\"300\" height=\"132\" srcset=\"https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2022\/09\/cecb2138b7a8f7adf9d39a6ab59b80db-300x132.jpg 300w, https:\/\/sellmarke.jp\/article\/wp-content\/uploads\/2022\/09\/cecb2138b7a8f7adf9d39a6ab59b80db.jpg 478w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><br \/>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3068\u3044\u3063\u3066\u3082\u5168\u3066\u306eDM\u306e\u5185\u5bb9\u3092\u30e6\u30fc\u30b6\u30fc\u3054\u3068\u306b\u5909\u3048\u308b\u5fc5\u8981\u306f\u306a\u304f\u3001\u300c\u304a\u5ba2\u69d8\u9650\u5b9a\u7279\u5225\u3054\u62db\u5f85\u300d\u3068\u8a18\u8f09\u3059\u308b\u90e8\u5206\u3092\u300e\u3007\u3007\u69d8\u9650\u5b9a\u7279\u5225\u3054\u62db\u5f85\u300f\u3068\u500b\u4eba\u540d\u306b\u3059\u308b\u3060\u3051\u3067\u3082\u52b9\u679c\u7684\u3067\u3059\u3002 <br \/>\u300e\u3007\u3007\u69d8\u9650\u5b9a\u3007\uff05OFF\u300f\u306e\u3088\u3046\u306b\u30aa\u30d5\u30a1\u30fc\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3082\u3067\u304d\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3084\u76ee\u7684\u3092\u3057\u3063\u304b\u308a\u3068\u5b9a\u3081\u308b\u3053\u3068\u3067\u3088\u308a\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002 \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30baDM\u306f\u958b\u5c01\u7387\u3092\u4e0a\u3052\u308b\u3060\u3051\u3067\u306a\u304f\u3001<strong>\u201d\u81ea\u5206\u3060\u3051\u306b\u201d\u3068\u3044\u3046\u7279\u5225\u611f\u304c\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u3082\u7e4b\u304c\u308a\u307e\u3059\u3002<\/strong><br \/><br \/>&#x1f50d;\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044\uff01<br \/><span style=\"text-decoration: underline;\"><span style=\"color: #999999;\"><a style=\"color: #999999; text-decoration: underline;\" href=\"https:\/\/sellmarke.jp\/article\/direct-mail-strategy-list\/what-is-personalization-dm\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u226b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30baDM\u3068\u306f\uff1f\u6210\u529f\u4e8b\u4f8b\u3084\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac<\/a><\/span><\/span><\/p>\r\n<h3>\u5c01\u7b52\u3084\u4fbf\u7b8b\u3092\u5de5\u592b\u3059\u308b<\/h3>\r\n<p>\u9867\u5ba2\u304cDM\u3092\u624b\u306b\u53d6\u3063\u305f\u969b\u3001\u6700\u521d\u306b\u76ee\u306b\u3059\u308b\u306e\u304c\u5c01\u7b52\u3084\u4fbf\u7b8b\u3067\u3059\u3002<br \/>DM\u3092\u9001\u4ed8\u3057\u3066\u3082\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u9867\u5ba2\u306b\u958b\u5c01\u3057\u3066\u3082\u3089\u3048\u306a\u3051\u308c\u3070\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u5c01\u7b52\u3084\u4fbf\u7b8b\u306e\u30c7\u30b6\u30a4\u30f3\u30fb\u5f62\u30fb\u30b5\u30a4\u30ba\u3092\u5de5\u592b\u3057\u3066\u3001\u958b\u5c01\u3057\u3066\u3082\u3089\u3048\u308b\u3088\u3046\u306aDM\u3092\u76ee\u6307\u3057\u307e\u3057\u3087\u3046\u3002<br \/>\u300c\u30b8\u30c3\u30d1\u30fc\u52a0\u5de5\u300d\u300c\u30df\u30b7\u30f3\u76ee\u52a0\u5de5\u300d\u306a\u3069\u306f\u958b\u5c01\u3057\u3084\u3059\u3044\u5c01\u7b52\u30c7\u30b6\u30a4\u30f3\u306e\u4ee3\u8868\u3067\u3059\u3002<br \/>\u30b7\u30f3\u30d7\u30eb\u306a\u767d\u8272\u3067\u306f\u306a\u304f\u3001\u5947\u629c\u306a\u8272\u3084\u67c4\u3092\u5c01\u7b52\u30fb\u4fbf\u7b8b\u306b\u53d6\u308a\u5165\u308c\u3066\u307f\u308b\u3053\u3068\u3082\u52b9\u679c\u7684\u3060\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<br \/><br \/><\/p>\r\n<h3>\u958b\u5c01\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u308b<\/h3>\r\n<p>\u7d19\u306e\u5f62\u72b6\u3092\u5909\u3048\u3066\u3001\u3053\u308c\u307e\u3067\u898b\u305f\u3053\u3068\u306e\u306a\u3044\u5f62\u306b\u3059\u308b\u3053\u3068\u3067\u958b\u5c01\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u308b\u3068\u3044\u3046\u65b9\u6cd5\u3082\u3042\u308a\u307e\u3059\u3002<br \/>\u4e00\u822c\u7684\u306a\u95773\u5c01\u7b52\u3067\u306f\u306a\u304f\u3001\u4e09\u89d2\u5f62\u3084\u5186\u5f62\u306a\u3069\u306e\u7279\u5fb4\u7684\u306a\u5f62\u3092\u63a1\u7528\u3057\u305f\u308a\u3001\u7570\u7d20\u6750\u3092\u4f7f\u3063\u305f\u308a\u3068\u3044\u3063\u305f\u5de5\u592b\u306b\u3088\u308a<strong>\u3001\u300c\u958b\u5c01\u3057\u305f\u304f\u306a\u308b\u30ef\u30af\u30ef\u30af\u611f\u300d<\/strong>\u304c\u751f\u307e\u308c\u307e\u3059\u3002<br \/>\u307b\u304b\u306eDM\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u53d7\u3051\u53d6\u3063\u305f\u9867\u5ba2\u306b\u65b0\u9bae\u3055\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\r\n<h3>\u9001\u4ed8\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u898b\u76f4\u3059<\/h3>\r\n<p>\u300cDM\u306e\u958b\u5c01\u7387\u304c\u60aa\u3044\u300d\u3068\u3044\u3046\u5834\u5408\u3001\u4e00\u5ea6DM\u3092\u9001\u4ed8\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u898b\u76f4\u3057\u3066\u307f\u308b\u306e\u3082\u304a\u3059\u3059\u3081\u3067\u3059\u3002<br \/>\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u9001\u4ed8\u3059\u308b\u3053\u3068\u3067\u958b\u5c01\u7387\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<br \/>\u305f\u3068\u3048\u3070\u521d\u56de\u8cfc\u5165\u3084\u521d\u56de\u5229\u7528\u6642\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u9001\u4ed8\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u7372\u5f97\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\u65b0\u898f\u9867\u5ba2\u3078\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u304b\u3051\u308b\u5834\u5408\u306f\u3001\u5b63\u7bc0\u884c\u4e8b\u3084\u30a4\u30d9\u30f3\u30c8\u306b\u5408\u308f\u305b\u305f\u5185\u5bb9\u306e\u5546\u6750\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u300c\u4eca\u3001\u3061\u3087\u3046\u3069\u3053\u308c\u3092\u6c42\u3081\u3066\u3044\u305f\uff01\u300d\u3068\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\r\n<h3>\u30ce\u30d9\u30eb\u30c6\u30a3\u3084\u30b5\u30f3\u30d7\u30eb\u3092\u540c\u5c01\u3059\u308b<\/h3>\r\n<p>DM\u306b\u30ce\u30d9\u30eb\u30c6\u30a3\u3084\u30b5\u30f3\u30d7\u30eb\u3092\u540c\u5c01\u3059\u308b\u3053\u3068\u3082\u3001DM\u306e\u958b\u5c01\u7387\u3092\u9ad8\u3081\u308b\u65b9\u6cd5\u3068\u3057\u3066\u6709\u52b9\u3067\u3059\u3002<br \/>\u65e5\u5e38\u4f7f\u7528\u3067\u304d\u308b\u30a2\u30a4\u30c6\u30e0\u3084\u6d88\u8017\u30b0\u30c3\u30ba\u3001\u4f01\u696d\u30aa\u30ea\u30b8\u30ca\u30eb\u30b0\u30c3\u30ba\u306a\u3069\u3092\u6dfb\u3048\u3066\u9001\u4ed8\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u8208\u5473\u95a2\u5fc3\u3092\u5f15\u304d\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<br \/>\u4fbf\u5229\u306a\u30ce\u30d9\u30eb\u30c6\u30a3\u30fb\u30b5\u30f3\u30d7\u30eb\u3092\u540c\u5c01\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u5f8c\u306e\u9867\u5ba2\u306e\u884c\u52d5\u63db\u6c17\u306b\u3064\u306a\u304c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\r\n<h3>\u9001\u4ed8\u5f8c\u306b\u52b9\u679c\u6e2c\u5b9a\u3092\u884c\u3046<\/h3>\r\n<p>DM\u9001\u4ed8\u5f8c\u306b\u52b9\u679c\u6e2c\u5b9a\u3092\u884c\u3046\u3053\u3068\u3067\u3001DM\u5185\u5bb9\u306e\u6539\u5584\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<br \/>DM\u306b\u300cQR\u30b3\u30fc\u30c9\u300d\u3084\u300c\u5c02\u7528URL\u300d\u306a\u3069\u3092\u8a18\u8f09\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u3001\u96c6\u8a08\u306b\u624b\u9593\u3084\u6642\u9593\u3092\u304b\u3051\u308b\u3053\u3068\u306a\u304f\u30b9\u30e0\u30fc\u30ba\u306b\u884c\u52d5\u559a\u8d77\u7387\u3082\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\r\n<p>&#x1f50d;\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044\uff01<br \/><span style=\"text-decoration: underline; color: #999999;\"><a style=\"color: #999999; text-decoration: underline;\" href=\"https:\/\/sellmarke.jp\/article\/direct-mail-strategy-list\/tools-for-cmeasuring-the-effects-of-direct-mail\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u226b\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u65b9\u6cd5\u3068\u306f\uff1f<\/a><\/span><br \/><span style=\"text-decoration: underline; color: #999999;\"><a style=\"color: #999999; text-decoration: underline;\" href=\"https:\/\/sellmarke.jp\/article\/service\/dmlpmaker\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u226b\u3082\u3046DM\u3092\u30e0\u30c0\u306b\u3057\u306a\u3044\uff01\u53cd\u97ff\u8a08\u6e2c\u306a\u3089DMLP\u30e1\u30fc\u30ab\u30fc<\/a><\/span><\/p>\r\n<h3>DM\u306e\u958b\u5c01\u7387\u3092\u4e0a\u3052\u308b\u306b\u306f\u624b\u66f8\u304dDM\u306e\u9001\u4ed8\u3082\u304a\u3059\u3059\u3081\uff01<\/h3>\r\n<p>DM\u306e\u958b\u5c01\u7387\u3092\u9ad8\u3081\u308b\u306b\u306f\u3001\u4e0a\u8a18\u306e\u65b9\u6cd5\u306b\u52a0\u3048\u3066\u9001\u4ed8\u3059\u308bDM\u3092\u624b\u66f8\u304d\u3067\u4f5c\u6210\u3059\u308b\u65b9\u6cd5\u3082\u52b9\u679c\u7684\u3067\u3059\u3002\u7d9a\u3044\u3066\u306f\u624b\u66f8\u304dDM\u306e\u9001\u4ed8\u3092\u304a\u3059\u3059\u3081\u3059\u308b\u7406\u7531\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\r\n<h3>\u9867\u5ba2\u306e\u5370\u8c61\u306b\u6b8b\u308a\u3084\u3059\u3044<\/h3>\r\n<p>\u624b\u66f8\u304d\u306eDM\u3092\u9001\u4ed8\u3059\u308b\u5834\u5408\u3001\u300c\u624b\u306b\u53d6\u3063\u305f\u9867\u5ba2\u304c\u3069\u306e\u3088\u3046\u306a\u53cd\u5fdc\u3092\u3059\u308b\u304b\u300d\u300c\u3069\u306e\u3088\u3046\u306a\u6587\u7ae0\u3067\u3042\u308c\u3070\u559c\u3093\u3067\u3082\u3089\u3048\u308b\u304b\u300d\u306a\u3069\u8a66\u884c\u932f\u8aa4\u3059\u308b\u3053\u3068\u304b\u3068\u601d\u3044\u307e\u3059\u3002<br \/>\u3055\u307e\u3056\u307e\u306a\u3053\u3068\u3092\u8003\u3048\u306a\u304c\u3089\u624b\u66f8\u304d\u3067DM\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306b\u601d\u3044\u304c\u4f1d\u308f\u308a\u3084\u3059\u304f\u3001\u4f01\u696d\u3084\u62c5\u5f53\u8005\u306e\u4eba\u67c4\u3084\u30b5\u30fc\u30d3\u30b9\u30fb\u5546\u54c1\u306e\u5185\u5bb9\u306b\u3064\u3044\u3066\u601d\u3044\u51fa\u3059\u304d\u3063\u304b\u3051\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\r\n<h3>\u7279\u5225\u611f\u3092\u6f14\u51fa\u3067\u304d\u308b<\/h3>\r\n<p>DM\u3092\u624b\u66f8\u304d\u3059\u308b\u3053\u3068\u3067\u3001\u7279\u5225\u611f\u3092\u6f14\u51fa\u3067\u304d\u307e\u3059\u3002<br \/><strong><span style=\"background: linear-gradient(to bottom, rgba(255,255,102,0) 20%, #ffff99 100%);\">\u5b9b\u540d\u3082\u66f8\u9762\u3082\u6d3b\u5b57\u5370\u5237\u3067\u3042\u308bDM\u304c\u591a\u3044\u305f\u3081\u3001\u3042\u3048\u3066\u5b9b\u540d\u3084\u66f8\u9762\u3092\u624b\u66f8\u304d\u306b\u3059\u308b\u3053\u3068\u3067\u53d7\u3051\u53d6\u3063\u305f\u9867\u5ba2\u306f\u7279\u5225\u306a\u5370\u8c61\u3092\u6301\u3064\u3053\u3068\u3067\u3057\u3087\u3046\u3002<\/span><\/strong><br \/>DM\u306e\u958b\u5c01\u7387\u3092\u30a2\u30c3\u30d7\u3055\u305b\u308b\u3053\u3068\u306b\u52a0\u3048\u3001\u5185\u5bb9\u307e\u3067\u3057\u3063\u304b\u308a\u3068\u76ee\u3092\u901a\u3057\u3066\u3082\u3089\u3048\u308b\u53ef\u80fd\u6027\u306f\u5341\u5206\u306b\u3042\u308b\u3068\u8a00\u3048\u307e\u3059\u3002<br \/>\u300cDM\u3092\u624b\u66f8\u304d\u3059\u308b\u300d\u3068\u3044\u3046\u5de5\u592b\u306b\u3088\u308a\u3001\u9867\u5ba2\u306f\u7279\u5225\u611f\u30fb\u6e80\u8db3\u611f\u3092\u5f97\u3089\u308c\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\r\n<h3>\u4ed6\u793e\u306eDM\u3068\u5dee\u5225\u5316\u3067\u304d\u308b<\/h3>\r\n<p>\u307b\u3068\u3093\u3069\u306e\u4f01\u696d\u304c\u5927\u91cf\u306b\u5370\u5237\u3057\u305fDM\u3092\u4e00\u6589\u306b\u767a\u9001\u3059\u308b\u3068\u3044\u3046\u65b9\u6cd5\u3092\u3068\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\u540c\u3058\u3088\u3046\u306a\u65b9\u6cd5\u3067DM\u3092\u9001\u4ed8\u3057\u3066\u3044\u3066\u306f\u3001\u4ed6\u306e\u4f01\u696d\u3068\u4f3c\u305f\u308a\u5bc4\u3063\u305f\u308a\u3068\u306a\u308a\u9867\u5ba2\u306e\u8208\u5473\u95a2\u5fc3\u3092\u5f15\u304f\u3053\u3068\u304c\u96e3\u3057\u3044\u3068\u8a00\u3048\u307e\u3059\u3002<br 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noreferrer\">\u226b\u624b\u66f8\u304dDM\u3068\u306f\uff1f\u52b9\u679c\u3084\u53cd\u5fdc\u7387\u3092\u30a2\u30c3\u30d7\u3055\u305b\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac<\/a><\/span><\/p>\r\n<h2>\u304a\u308f\u308a\u306b<\/h2>\r\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u6700\u65b0\u306e\u8abf\u67fb\u7d50\u679c\u3092\u3082\u3068\u306b\u958b\u5c01\u7387\u3092\u4e0a\u3052\u308b\u65b9\u6cd5\u306a\u3069\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002<br \/>DM\u306e\u958b\u5c01\u7387\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u3001\u3055\u307e\u3056\u307e\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u4ed5\u639b\u3051\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002 <br \/>\u4eca\u5f8cDM\u767a\u9001\u3092\u4f01\u753b\u3055\u308c\u308b\u969b\u306b\u306f\u3001\u305c\u3072\u4e0a\u8a18\u30dd\u30a4\u30f3\u30c8\u3092\u62bc\u3055\u3048\u5236\u4f5c\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\uff01 <br \/><br 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